FreshMail Reviews & Insights

Score7.1 out of 10

13 Reviews and Ratings

Community insights

TrustRadius Insights for FreshMail are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

Freshmail has proven to be an invaluable tool for users looking to reach their target audience and send effective marketing communications. With the ability to set up multiple email campaigns and send bulk emails to selected data, businesses have found Freshmail to be a useful feature. While some users have experienced difficulties with email deliverability when using Freshmail, others have praised the platform's template builder for its ease in creating new email templates quickly. Users have also benefited from Freshmail's ability to provide insights into subscriber behavior and the option to clean up their email databases.

Furthermore, Freshmail has been instrumental in improving open rates and click-through rates for users' email campaigns. The platform has enabled businesses to expand their reach and even witness newsletters going viral. Its user-friendly interface and integration with Google Analytics have provided users with valuable data about website visitors, allowing them to segment their email lists effectively. Many users have commended Freshmail for its simplicity, good pricing, and ease of use, making it suitable for automating sales and saving time in email marketing efforts.

Moreover, Freshmail offers a range of features that cater to different user needs. The automation capabilities, including autoresponders, have saved users time by automating their email marketing tasks while they focus on closing sales. The selection of templates, intuitive process, and helpful customer support have been highly appreciated by users. Despite some limitations in the free version, the paid version of Freshmail offers more features like sharing templates with coworkers.

In terms of design and customization options, Freshmail stands out as an easy-to-use platform that allows users to create visually appealing newsletters without any programming or design knowledge. The intuitive drag-and-drop editor enables the combination of text blocks, pictures, and graphics with full customization options according to the user's preferences. Templates can also be saved for future use, providing a convenient starting point for future designs.

FreshMail's exceptional customer service has further contributed to its popularity among users. It offers prompt and effective support, resolving issues until they are fully resolved. The software's advanced features have also enabled marketing teams to develop award-winning campaigns and achieve continued success. Additionally, FreshMail's pay-per-message pricing model has been especially beneficial for small retailers.

Overall, Freshmail has emerged as a valuable asset for businesses looking to automate their email marketing efforts, save time, and improve their outreach. Its user-friendly tools, customization options, pricing model, and customer support have made it a go-to platform for successful email campaigns and marketing automation.

FreshMail Reviews

3 Reviews

Great tool

Rating: 8 out of 10

Incentivized

August 2, 2022

Use Cases and Deployment Scope

Thanks to FreshMail in my organisation I have been able to design and launch campaigns for the internal team of the organisation as well as for clients. I think the great thing about FreshMail is its ease of use thanks to its templates and how easy it is to track results in real time. It is very valuable to be able to see how certain campaigns are progressing and what reach is being generated.

Pros

Easy to design emails
Good analytics
Almost no bouncing emails
Great user experience

Cons

Improve the integration with other platforms
The basic plan doesn't allow to many features
Importing and exporting data is not very intuitive

Likelihood to Recommend

The platform works very well for sending emails with simple layouts, it also allows you to keep track of the opening data of those who receive the emails.

The platform could improve its ability to modify databases and integrate with other platforms in order to automate some of the marketing actions.

Verified User

Project Manager in Marketing (11-50 employees)

Vetted Review

1 year of experience

Freshmail does its job well

Rating: 9 out of 10

Incentivized

August 1, 2022

Use Cases and Deployment Scope

Marketing automation is what we use Freshmail for, enables us to efficiently reach out to prospects and warm leads and automate a lot of our marketing tasks while also managing spam and having up to date marketing content.

Pros

Location targeting to filter people based on their region
Auto responding to questions and similar inquiries related to content
Engaging and building interest in the product

Cons

Better integration with Google Analytics
Having some advanced automation tools to enable more outreach
More comprehensive analytical data to make decisions on what's working

Likelihood to Recommend

Reaching out to a cold list and sending some well curated content to market to them and auto responding to their questions is where Freshmail performs really well, it does have a lot of options which other competitors do not. It has to get better at showing analytical data to make relevant decisions on campaigns and be able to act on it.

Verified User

Employee in Sales (51-200 employees)

Vetted Review

1 year of experience

Easy to use and lots of cool advanced features

Rating: 9 out of 10

September 21, 2015

Use Cases and Deployment Scope

Honestly, I don’t see much difference between one system and another but FreshMail does stand out to me for one reason. Over the past 7 or 8 years I have used four different email marketing systems and FreshMail has by far the best customer service of any of them. If you are getting any real use out of your email marketing, you will need some help or have a problem from time to time. FreshMail has only customer support that gave me the impression that there was actually someone looking into a problem and they always got back to me and stayed in touch until the problem was resolved.

Pros

I know that different email marketing systems have different deliverability rates that depend on the servers that are being used. I was irritated that I had to waste money on sending messages that were getting labeled as spam. Since switching to FreshMail I now have much better results.

Cons

My campaign got delayed because of their moderation process. When I wrote them to ask what was going on they said they have some kind of anti-spam moderation process that was taking longer than usual.
I don’t like the fact that you can’t edit your template in HTML in their editing program (FreshMail Designer). This is probably isn’t a big deal for most people but some of us like to take over every detail of the template.

Likelihood to Recommend

FreshMail is well suited for creating custom templates - very easy to use drag and drop interface.

Holly Bouvier

Business Analyst in Marketing at BP (10,001+ employees)

Vetted Review

1 year of experience