Leverage this tool for Email Hygiene!
Use Cases and Deployment Scope
We leveraged this tool to address some data hygiene concerns. This validated some of the data that we didn't have engagement with. The process was easy with Fresh Address, and also they have ECOA also with opt-in.
Pros
- User experience
- Data Hygiene correction (fixed incorrect emails)
Cons
- annual pricing or by project
Most Important Features
- FA reputation (a leader in thsi space)
Return on Investment
- increased send counts for deliverable email addresses
Other Software Used
Salesforce Marketing Cloud Email Studio, Everest (Return Path + 250ok)
