What is FoxMetrics?
FoxMetrics is a marketing analytics and personalization software designed for enterprise-level customers who require personalized targeting across various channels. The software collects user data, based on which online retailers can create more effective eCommerce experiences. It offers automatic event-triggered emails that deliver personalized reminders, recommendations, or offers to recover abandoned shopping carts and general store browsing conversions.
In addition to this, FoxMetrics integrates with ESPs to send targeted messages through various channels such as email mailing lists and exit-intent pop-ups. The software also provides customizable white-label widgets for feedback surveys that help enhance customer experience, providing an opportunity for real-time tailoring of marketing messages using A/B testing.
Moreover, the Analytics module offers exportable ad-hoc and predefined reporting options while Attribution Modeling delivers holistic insights based on data segmentation, querying ad server integration, and multi-device attribution. Overall FoxMetrics aims to provide users with reliable tools they need for their businesses' success by allowing them to personalize their campaigns effectively while giving significant weight to individual user profiles without superfluous fluff typical in other platforms' descriptions.