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Foundry ABM

Score8.6 out of 10

69 Reviews and Ratings

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What is Foundry ABM?

Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Foundry ABM has to offer, as determined by TrustRadius' reviewers.
Based on 69 ratings of Foundry ABM's features
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Top Performing Features

  • Automated routing and prioritization

    Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.

    Category average: 7.7

  • Standard visitor segmentation

    Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

    Category average: 8.4

  • Automated workflow & orchestration

    Integrates different systems within the organization to streamline collaborative workflows such as lead-to-account matching, data acquisition, and data enrichment.

    Category average: 7.7

Areas for Improvement

  • ABM sales intelligence

    Demographic and firmographic data covering contacts, businesses, and industries.

    Category average: 8.3

  • Contextual advertising

    Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.

    Category average: 7.9

  • Social advertising

    Advertising on social media platforms like Facebook, LinkedIn, etc.

    Category average: 7.7

Reviews

What users are saying about Foundry ABM.
View all reviews

Triblio ABM Platform

Incentivized
Andrew Son
ABM Lead in Marketing at Aquant (51-200 employees employees)

Use Cases and Deployment Scope

Triblio is our ABM platform that helps orchestrate the different tactics (digital ads, automated emails) and provide intent to help ID net new accounts and enrich existing accounts in CRM. Triblio is also working to build a scoring model to capture the variety of engagement within an account to determine how ready they may be ready for purchase or how we should message.

Social ads and BDR emails are executed in their own respective platforms.

Pros

  • Multiple intent sources
  • Website personalization
  • Ease of Smart Pages

Cons

  • Better integrations to support more robust capabilities
  • Would like more recommendations and optimizations as compared to raw data in weekly recaps
  • Onboarding, due to custom work, has taken longer than expected

Return on Investment

  • Still to early in the process to have ROI

Alternatives Considered

Demandbase, 6sense, RollWorks, ZoomInfo MarketingOS and Terminus ABM Platform

Other Software Used

HubSpot Marketing Hub, Outreach, LinkedIn Sales Navigator

ABM tool at a great price!

Incentivized
Ananya PatraView profile
Digital Media Manager in Marketing at Esper (51-200 employees employees)

Use Cases and Deployment Scope

We used Triblio for Account prioritisation, Account Sourcing and Account-Based Marketing. This tool helped us in scaling our ABM program and closing accounts and engaging accounts.

Pros

  • Triblio Smart Score
  • Orchestration
  • Intent Data

Cons

  • Platform stability
  • APAC reach
  • Data Accuracy

Return on Investment

  • It has made a positive impact in driving pipeline

Alternatives Considered

HubSpot CRM and Salesforce CMS

Well-rounded ABM engine to replace multiple platforms

Incentivized
Steven TsaoView profile
Demand Generation Leader in Marketing at Treasure Data (501-1000 employees employees)

Use Cases and Deployment Scope

We use Triblio to track known and unknown web visitor engagements, as well as serve ABM ads to target accounts based on their categorization and their digital behavior to determine the right message. Triblio is also syncing to SFDC in real-time to update engagement and lead score on the account object.

Pros

  • ABM Ad Serving.
  • Account and Contact level based engagement tracking.
  • Analytics and reporting of ABM activities.

Cons

  • Some reporting or analysis need backend support (doesn't come standard).
  • Support personnel training to better assist customer needs.
  • User friendliness of the platform UI.

Return on Investment

  • Target account engagement lift.
  • Visibility into target account engagements across Triblio properties.
  • Larger revenue opportunities with target accounts.

Alternatives Considered

Kwanzoo, Demandbase, 6sense and Terminus ABM Platform

Other Software Used

Salesforce CMS, Adobe Marketo Engage, Google Analytics

Usability

ABM Made Easy!

Incentivized
Chris PetersenView profile
Sales Operations Manager in Sales at FRONTLINE Selling (11-50 employees employees)

Use Cases and Deployment Scope

Triblio has been a huge factor in us increasing our brand awareness. Additionally, it has allowed us to prioritize and clean up our sales universe and implement a rifle-shot strategy for accounts to target for our BDR team based on engagement levels and their proprietary SMART Scores.

Pros

  • Brand awareness.
  • Account penetration.
  • Sales strategy.

Cons

  • Orchestration (new feature) is a bit confusing.
  • Lots of options available for data, it might help consolidating into a single report.

Return on Investment

  • Increased website engagement.
  • Brand recognition.
  • Easier account penetration.

Alternatives Considered

Terminus ABM Platform

Other Software Used

HubSpot Marketing Hub, TalentLMS, Microsoft 365 (formerly Office 365)

Usability

ABM for the Rest of Us.

Incentivized
Parker PearsonView profile
Chief Strategy Officer in Sales at Donoma Software (11-50 employees employees)

Use Cases and Deployment Scope

We use Triblio to help us identify meaningful leads by leveraging valuable first and third-party data. Triblio makes it possible for a small SaaS company without a lot of manpower to implement ABM strategies to help compete in a world where the sales motion is now very different - requiring more targeted messaging and education before prospects are willing to engage with a salesperson. We believe that as we continue to spin up our ABM strategies, Triblio is helping us be in the right place and at the right time for the right audience for a reasonable CPC.

Pros

  • Excellent onboarding & training.
  • Easy to use interface.
  • Deep insights on intent data & audience behavior.
  • Cost effective message testing.

Cons

  • Support tickets and status - improving and responsive, but was less so at first.
  • Logically organized documentation and how-tos.
  • Video to demonstrate new features & use case scenarios.

Return on Investment

  • Increased solution & brand awareness.
  • Provided insight into audience activity & message reach.
  • Significantly improved early stage lead generation metrics.

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