Foundry ABM Reviews and Ratings

Rating: 8.6 out of 10

Score

8.6 out of 10

Community insights

TrustRadius Insights for Foundry ABM are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

Triblio is a versatile platform that offers a wide range of use cases for marketing and sales teams. Users have found Triblio to be an essential tool for executing account-based marketing strategies. The software enables marketers to implement lead generation strategies and target specific audiences based on industry and interests. With Triblio, sales teams can create targeted outreach based on account activity on the website, allowing them to engage interested individuals more effectively. The platform offers unique orchestration capabilities, allowing the creation of integrated advertising campaigns with multiple engagement elements along the buyer's journey. Triblio also provides insights into engaged account activity and third-party intent data, helping sales teams with prospecting and account-based insights.

Additionally, users have benefited from Triblio's custom account landing pages, finding them effective and easy to use. The software allows for targeted account-based display advertisements, site overlays, web personalization, and daily sales notification emails. Integration with Hubspot enables multi-platform campaigns, ABM, and website visit data integration. Triblio is used to gather intent data and send ads to specific lists of contacts and targets. Users have leveraged Triblio's capabilities to target ideal customers in a narrow market, serving relevant information once they arrive on the website.

Overall, Triblio is considered a critical tool for targeting specific individuals, tracking engagement, incorporating intent data in account-based marketing strategies, and delivering personalized experiences across different channels. It has helped improve brand awareness, accelerate geographic expansion, increase sales velocity, and achieve better ROI.

Reviews

48 Reviews

ABM tool at a great price!

Rating: 8 out of 10

Incentivized

April 14, 2023

Use Cases and Deployment Scope

We used Triblio for Account prioritisation, Account Sourcing and Account-Based Marketing. This tool helped us in scaling our ABM program and closing accounts and engaging accounts.

Pros

Triblio Smart Score
Orchestration
Intent Data

Cons

Platform stability
APAC reach
Data Accuracy

Likelihood to Recommend

It's a great tool to set up and scale your ABX program. This is great for marketers to assess and evaluate their campaigns. However, there could be an easy to use access and dashboard for sales users.

Ananya Patra

Digital Media Manager in Marketing at Esper (51-200 employees)

Vetted Review

1 year of experience

View profile

Triblio ABM a must for growing organizations

Rating: 9 out of 10

Incentivized

December 23, 2022

Use Cases and Deployment Scope

The Triblio platform allows us to run multi-platform campaigns and ads to our targeted audience. In addition, we pull ABM and website visit data from Triblio. It is integrated with our Hubspot instance.

Pros

Ads to targeted audiences
Intent Data
Lead integration & tracking

Cons

More detailed views of user visits rather than company visits

Likelihood to Recommend

Works well for companies looking to start doing ABM without a huge budget. Functionality is easy to use and insights gained useful. Triblio has enabled us to find companies we would never have found on our own by using their intent data and factoring in size, employees, etc. Their team is responsive, and set up was painless.

Verified User

Vice-President in Marketing (51-200 employees)

Vetted Review

1 year of experience

Average ABM Software but Competitive Pricing

Rating: 6 out of 10

Incentivized

December 22, 2022

Use Cases and Deployment Scope

Use for personalized marketing. Website and display ads

Pros

Display ads
Personalized pop ups

Cons

User experience
Integrations

Likelihood to Recommend

It’s great for display ads but the user interface takes a lot of training to get use to it

Michael Hamilton

VP Marketing in Marketing at Exterro (501-1000 employees)

Vetted Review

4 years of experience

Triblio ABM Platform

Rating: 7 out of 10

Incentivized

December 22, 2022

Use Cases and Deployment Scope

Triblio is our ABM platform that helps orchestrate the different tactics (digital ads, automated emails) and provide intent to help ID net new accounts and enrich existing accounts in CRM. Triblio is also working to build a scoring model to capture the variety of engagement within an account to determine how ready they may be ready for purchase or how we should message.

Social ads and BDR emails are executed in their own respective platforms.

Pros

Multiple intent sources
Website personalization
Ease of Smart Pages

Cons

Better integrations to support more robust capabilities
Would like more recommendations and optimizations as compared to raw data in weekly recaps
Onboarding, due to custom work, has taken longer than expected

Likelihood to Recommend

Triblio has multiple intent sources, which is nice to observe multiple signals, but at the moment of this review, they do not all integrate together to provide alerts into CRM and BDR platforms.

The team is willing to grow with us as partners, but at times, the custom work that was outlined at the start of the contract has taken longer to stand up.

As the experts within ABM, the data provided to us on a weekly basis is nice, but suggestions and insights to do better would be appreciated as compared to getting raw data.

Andrew Son

ABM Lead in Marketing at Aquant (51-200 employees)

Vetted Review

2 years of experience

Triblio from a SDR Manager.

Rating: 8 out of 10

Incentivized

December 18, 2022

Use Cases and Deployment Scope

We use Triblio to see who is visiting our website. It's used to track what pages people are clicking on and who is clicking on them. Our sales representatives use the websites and other reports to target people who are expressing interest specifically. We use an account-based marketing strategy and this helps save our reps time. They no longer have to hope that they're finding the interested people. Now they can pinpoint the best targets.

Pros

Reporting
Tracking who visits our website.
Seeing the most viewed pages.

Cons

Tough to understand for new users.
Too much going on, would rather have it be simple.
Can't tell what time people are visiting pages.

Likelihood to Recommend

I think it's good for companies who have a built out marketing program. I know our marketing team knows the software very well. As someone on the sales side, I struggle to understand some concepts. However they have a great support team and they help with reports that make things very easy to understand.

Verified User

Manager in Sales (51-200 employees)

Vetted Review

1 year of experience

Best ABM platform, be aware of your specific use case.

Rating: 6 out of 10

Incentivized

September 5, 2022

Use Cases and Deployment Scope

Triblio ABM/ABX Platform is intended for mainly 2 things: (1) Gathering intent data (2) sending ads to a specific list of contacts and targets. We understand that our TAM is limited, and we have invested our efforts in mapping out the market to know exactly who our buyers would be. Triblio ABM/ABX Platform allows us to input this information and obtain intent data as well as target this audience.

Pros

Gathering Intent Data with LeadSift
Integration into HubSpot

Cons

Targeted ads could really work better. There are too many technicalities in this step, and when results are unsatisfactory there is always this one parameter that we managed differently.

Likelihood to Recommend

Triblio ABM/ABX Platform works better for those organizations that have not yet fully mapped their target audience. It's a very expensive tool, and its advertising capabilities are weaker when just inputting a list of 5 people or 20 people. Triblio ABM/ABX Platform works better when inputting a list of thousands of people. I do highly recommend their LeadSift intent data module.

Verified User

Manager in Marketing (51-200 employees)

Vetted Review

1 year of experience

ABM for the Rest of Us.

Rating: 10 out of 10

Incentivized

July 6, 2022

Use Cases and Deployment Scope

We use Triblio to help us identify meaningful leads by leveraging valuable first and third-party data. Triblio makes it possible for a small SaaS company without a lot of manpower to implement ABM strategies to help compete in a world where the sales motion is now very different - requiring more targeted messaging and education before prospects are willing to engage with a salesperson. We believe that as we continue to spin up our ABM strategies, Triblio is helping us be in the right place and at the right time for the right audience for a reasonable CPC.

Pros

Excellent onboarding & training.
Easy to use interface.
Deep insights on intent data & audience behavior.
Cost effective message testing.

Cons

Support tickets and status - improving and responsive, but was less so at first.
Logically organized documentation and how-tos.
Video to demonstrate new features & use case scenarios.

Likelihood to Recommend

Triblio is a relatively new platform for us, and it's our first ABM orchestration platform, so feedback is with those caveats. So far, the platform is well suited to targeting & serving ad messaging far more efficiently than we could ever do on our own. Triblio does NOT provide contact information like some "ABM/X" platforms do. Be aware of that. We understand and are OK with it - but some people confuse what an ABM platform should provide, and if you are expecting to have access to specific contact to enrich your targeting - that's not part of what Triblio does.

Parker Pearson

Chief Strategy Officer in Sales at Donoma Software (11-50 employees)

Vetted Review

View profile

Triblio is a must have for your ABM strategy

Rating: 10 out of 10

Incentivized

July 1, 2022

Use Cases and Deployment Scope

The Triblio ABM/ABX Platform is one of the main pillars of our ABM strategy. It's a great platform that can help with our objectives, whether that's nurturing qualified leads or being a lead generation channel. Utilizing the smooth use of audience building as well as using their intent data helps us know which accounts we should engage with and better provide a valuable journey for the end-user. It's easy to set up various display ad campaigns simultaneously and easy to revise audiences. We are able to reach the right person at the right time across channels and have seen incredible ROI since we started using Triblio.

Pros

Creating Audiences is smooth and easy.
Setting up campaigns, editing settings, and matching audiences with Linkedin is also easy.
Triblio's customer support is outstanding. They were there to help us set up our account. They are always here to make sure your launches go smoothly as well as answer any questions you may have.
It's reporting structure helps us know how our campaigns are doing in real time.

Cons

Triblio's reporting is sometimes slow to load, which means it can take a while for an individual to grab detailed information if they have several campaigns running at once.

Likelihood to Recommend

We have had an overall fantastic experience using Triblio. The Triblio team is both caring and strategic and here to help any team succeed. There is a learning curve to understanding how the platform works, but once you understand it, it's beyond easy to work with. It's easy to create an audience with various criteria attached if you wish. It's even easier to set up a display ad campaign and create a matched audience on Linkedin. The data it provides has also made our entire commercial team more aligned on strategy.

Devyn Cleveland

Digital Marketing Strategist in Marketing at Administrate (51-200 employees)

Vetted Review

1 year of experience

View profile

ABM Made Easy!

Rating: 10 out of 10

Incentivized

June 1, 2022

Use Cases and Deployment Scope

Triblio has been a huge factor in us increasing our brand awareness. Additionally, it has allowed us to prioritize and clean up our sales universe and implement a rifle-shot strategy for accounts to target for our BDR team based on engagement levels and their proprietary SMART Scores.

Pros

Brand awareness.
Account penetration.
Sales strategy.

Cons

Orchestration (new feature) is a bit confusing.
Lots of options available for data, it might help consolidating into a single report.

Likelihood to Recommend

It is a great tool for brand awareness, "air coverage" and intent data. Having third-party data for intent is huge for us to get in front of folks that may be considering our competitors or searching for our services.

Chris Petersen

Sales Operations Manager in Sales at FRONTLINE Selling (11-50 employees)

Vetted Review

1 year of experience

View profile

Great feature set + Exceptional Support

Rating: 10 out of 10

Incentivized

May 1, 2022

Use Cases and Deployment Scope

We utilize Triblio as our main Account-Based Marketing tool. From display ads to web personalization and then the orchestration of alerts to the sales and the BDR teams. The main problem we were trying to solve with Triblio was to target our ideal customers which is a fairly narrow, specific market. Triblio helps us get in front of potential buyers and serve up relevant information once they've arrived on our website.

Pros

ABM Display Ads
Website Personalization
Customer Service and Support
Sales Enablement

Cons

Potentially integrate with chat bots to provide more intel on who is on the site

Likelihood to Recommend

I think Triblio is a great fit for people looking to maximize their advertising spending. It's also great from a web personalization perspective and getting people to convert.

Verified User

Director in Marketing (51-200 employees)

Vetted Review

1 year of experience

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Triblio is a must have for your ABM strategy

Rating: 10 out of 10

Incentivized

July 1, 2022

Use Cases and Deployment Scope

Pros

Creating Audiences is smooth and easy.
Setting up campaigns, editing settings, and matching audiences with Linkedin is also easy.
Triblio's customer support is outstanding. They were there to help us set up our account. They are always here to make sure your launches go smoothly as well as answer any questions you may have.
It's reporting structure helps us know how our campaigns are doing in real time.

Cons

Triblio's reporting is sometimes slow to load, which means it can take a while for an individual to grab detailed information if they have several campaigns running at once.

Likelihood to Recommend

Devyn Cleveland

Digital Marketing Strategist in Marketing at Administrate (51-200 employees)

Vetted Review

1 year of experience

View profile