What is Foundry ABM?
Categories & Use Cases
Top Performing Features
Automated routing and prioritization
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
Category average: 7.7
Standard visitor segmentation
Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.
Category average: 8.4
Automated workflow & orchestration
Integrates different systems within the organization to streamline collaborative workflows such as lead-to-account matching, data acquisition, and data enrichment.
Category average: 7.7
Areas for Improvement
ABM sales intelligence
Demographic and firmographic data covering contacts, businesses, and industries.
Category average: 8.3
Contextual advertising
Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.
Category average: 7.9
Social advertising
Advertising on social media platforms like Facebook, LinkedIn, etc.
Category average: 7.7
