Folloze Manufacturing Reviews & Insights

Score7.7 out of 10

87 Reviews and Ratings

Community insights

TrustRadius Insights for Folloze are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Dynamic Personalization Functionality: Users have praised the dynamic personalization feature for providing a unique and tailored experience to customers and prospects, enhancing engagement and conversion rates. This customization capability allows businesses to create more targeted marketing campaigns and build stronger relationships with their audience.

Responsive Administrative Portal: Many users have appreciated the responsiveness of the administrative portal, allowing for efficient task completion and smoother workflow management. The user-friendly interface streamlines processes, leading to increased productivity and overall satisfaction among users.

Effective Technical Support: Users have found the technical team support to be consistently prompt and efficient in addressing issues, ensuring minimal disruptions to their operations. The quick resolution of technical problems contributes to a positive user experience and fosters trust in the platform's reliability.

Folloze Reviews

7 Reviews

ManufacturingAutomotive1Food & Beverages1Industrial Automation1Pharmaceuticals1Textiles1Consumer Goods1Defense & Space1

Flexible, Versatile, Folloze is a pleasure to work with.

Rating: 9 out of 10

Incentivized

July 9, 2024

Use Cases and Deployment Scope

We needed an easier way to help build and deliver content, especially with team members that may not be as technically savvy as others. With Folloze we were able to tailor and build without having to code, it made it super easy with auto-tagging, suggestions, etc. powered by ChatGPT which is cool.

Pros

Content auto-tagging, automating and eliminating a lot of manual work
No coding required, their designer allows you to build all sorts of things without having to get into the weeds of code
Good Analytics, data collected to help measure your campaigns

Cons

More documentation, I'd like to see more things explained and documented through out the site
Design tool is pretty flexible but there is sometimes when you aren't able to do specific things the way you might want to
UI/UX could be improved in some area but not a big deal

Likelihood to Recommend

I think Folloze is a good solution if you want to hit the ground running, it's a good platform to jump off from without having to get into complicated technology stacks and lets a more diverse team work with and interact with it. Being able to build sites, micro sites and have the engagement metrics easily available is very nice.

Verified User

Team Lead in Marketing (Defense & Space company, 1001-5000 employees)

Vetted Review

1 year of experience

Folloze will take your digital marketing efforts to the next level!

Rating: 10 out of 10

Incentivized

January 3, 2023

Use Cases and Deployment Scope

We leverage Folloze as a means of engaging with our customers, through providing them access to key trends and recipes for culinary inspiration. Having a web based program like Folloze allows us to reach audiences world wide, regardless of their unique internet connectivity. Folloze is a medium we leverage on a daily basis to provide our end users valuable content all around the world. In the field of CPG frozen foods, it's been very beneficial to form a partnership with Folloze to share best practices and learn from other industry leaders.

Pros

Account Management
User Experience
Marketo Integration
Recipe Inspiration
Qualifying prospective customers

Cons

More innovation
Proactive recommendations
WhatsApp/SMS integration

Likelihood to Recommend

It's perfect for anyone looking to engage with a targeted audience in a unique way, regardless of where the end user lives in the world. Folloze is great for companies that are looking to expand their engagement efforts outside of traditional tactics (web/social/print/etc.). It's a complementary platform that will help take your other tactics to the next level.

Verified User

Manager in Marketing (Consumer Goods company, 1001-5000 employees)

Vetted Review

1 year of experience

Folloze helps us connect to our customers and partners in a direct and visually pleasing way.

Rating: 10 out of 10

Incentivized

December 24, 2022

Use Cases and Deployment Scope

Primarily, I use Folloze to group together marketing and sales resources for our customers and our distributors. We offer so many different products for completely different industries, and our website has all of those together. So, you can imagine that if you only really care about one industry, finding that on our site could be time-consuming. Folloze lets us get specific and talk directly to our audience. We also use it as a mini webpage for tradeshows, showcasing the products and staff we will have attending, marketing resources for distributors about new product launches, and co-branded boards with certain distributors, so they are represented alongside Lakeland as a team effort for our mutual customers. That last one has been really appreciated by our distributor network.

Pros

Plug into Salesforce. We live in Salesforce, so it's a must!
Ease of use when designing boards. We love to all feel like graphic designers.
Dashboards showing activity levels of all types.
Storing assets within folloze. Makes it super easy to build a board fast.
Cloning boards. Time saver!!

Cons

Pulling the campaign links. It's been a little difficult for team members to select the correct types of campaign links on boards to send to customers.
Installing the salesforce plugin has been a little difficult for some salespeople. It might be more of a browser thing than a Folloze thing.
There are some glitches every now and then in Salesforce where the Folloze board button is hidden behind a Salesforce field. It's been fixed, but sometimes it pops back up.

Likelihood to Recommend

Building a custom web page has always required a skilled web developer, graphic designer, copywriter, and more. With Folloze, any sales or marketing person can build a breathtaking webpage in minutes, all on their own. The Folloze interface is point-and-click, easy to use, and great for non-technical people. After you build your custom board (mini-webpage) and send it out to your partners or customers, you can see detailed reports on who all viewed the board, what assets were viewed, interacted with, or downloaded, and how much time was spent on the pages. We've used Folloze for traditional campaigns, product launches, trade show pushes, account-based marketing, and so much more. For one software to give us the power to do all of that, we are happy, to say the very least.

Jessica Campas

Product Marketing Manager in Marketing at Lakeland Industries (Textiles, 51-200 employees)

Vetted Review

7 years of experience

Game-changer for ABM

Rating: 8 out of 10

Incentivized

December 23, 2022

Use Cases and Deployment Scope

We run account-based marketing campaigns with high levels of personalization on Folloze. The platform helps us to craft a very specific message dedicated to the personas we are targeting, and creates a single site where our accounts can consume the most relevant content for them and which has been curated specifically for their role.

Pros

Personalization strategy
Cookie usage
Connection to other existing automation platforms

Cons

WYSIWYG editor is restrictive - would be nice to be able to toggle on and off to control styles

Likelihood to Recommend

For audiences where you are wanting to deliver a very personalized buyer journey, Folloze is an excellent tool. The ability to provide a curated content set based on key characteristics and the ability to integrate that strategy with Marketo make it an extremely strong component of ABM for us.

Verified User

Manager in Marketing (Industrial Automation company, 10,001+ employees)

Vetted Review

2 years of experience

A Tale of Folloze

Rating: 7 out of 10

Incentivized

December 15, 2022

Use Cases and Deployment Scope

Customizing folloze board to our customer segments and giving them the recipes on the go, has helped our business. Folloze has been a fast and easy way to reach the customer and work efficiently towards reaching the goal of personalization at a click, if it could add facebook pixel in the backend, this would have been the best experience for everyone (user and end consumer)

Pros

Creation of landing page
easy way to access content
personalization

Cons

Addition of pixels
different types of board
a customized board

Likelihood to Recommend

We needed to launch a campaign however without pixels, we couldnt launch the campaign and it took a longer route for us to build a landing page from scratch which took a lot of time for our team. If folloze could have added the pixel capability, it would have been easier to for us to launch campaign swiftly

Ashwini Chitrigemath

Asst. Manager - Digital Marketing in Marketing at Rich Products Corporation (Food & Beverages, 1001-5000 employees)

Vetted Review

2 years of experience

View profile

One of the best marketing tools.

Rating: 9 out of 10

Incentivized

June 22, 2022

Use Cases and Deployment Scope

I love how customizable the boards are. You can make changes to dashboards yourself quickly and easily, and for anything you can't change yourself (i.e. image size, other design aspects, etc.), you can easily reach out to their support team and submit design requests to fix it. so we can say that we are very comfortable with it.

Pros

I also like the email feature and how it syncs with Outlook.
Folloze is a really easy to use tool: easy to use and quick to learn.

Cons

Folloze may seek to build a stronger content management infrastructure to become more sticky within a marketing organization.
Flexibility in design is a bit flat, waiting for a roadmap for additional capabilities in this regard.

Likelihood to Recommend

Unlike many marketing technologies, Folloze is really easy to set up and use however simplicity doesn't come at the expense of quality: it also looks creative and highly professional, with a real wow factor. plus the analytics within the platform is also a real winner. Being able to see at an individual level who is engaging with which specific areas of your content, and to what depth, makes tracking campaigns much more effective.

Patricia Bustamente

Digital Marketing Manager in Marketing at Nissan Motor Corporation (Automotive, 501-1000 employees)

Vetted Review

5 years of experience

View profile

Folloze for the win

Rating: 9 out of 10

Incentivized

May 30, 2022

Use Cases and Deployment Scope

We have a variety of content within our organization that we like to promote across our various solutions. While all the content is great, we need to be able to tailor our content and messaging to make it as relevant as possible. That is why we are using Folloze for our account-based marketing tactics- paid media driving to specialized pages housing relevant messaging and content for specific accounts. In addition, we use the tool to send personalized emails that allows us to track open rates.

Pros

Personalization
Analytics
Speed

Cons

More creative elements
Demandbase integration
Better URL copy and paste UX

Likelihood to Recommend

Folloze is great for where you can tailor the messaging and content but it may be less worthwhile for more broad-based efforts. The personalization element has worked well for us when it comes to RFP responses (password protected) and we have seen great account engagement, all on the 1 to 1 level.

Verified User

Manager in Marketing (Pharmaceuticals company, 10,001+ employees)

Vetted Review

1 year of experience

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Folloze helps us connect to our customers and partners in a direct and visually pleasing way.

Rating: 10 out of 10

Incentivized

December 24, 2022

Use Cases and Deployment Scope

Pros

Plug into Salesforce. We live in Salesforce, so it's a must!
Ease of use when designing boards. We love to all feel like graphic designers.
Dashboards showing activity levels of all types.
Storing assets within folloze. Makes it super easy to build a board fast.
Cloning boards. Time saver!!

Cons

Pulling the campaign links. It's been a little difficult for team members to select the correct types of campaign links on boards to send to customers.
Installing the salesforce plugin has been a little difficult for some salespeople. It might be more of a browser thing than a Folloze thing.
There are some glitches every now and then in Salesforce where the Folloze board button is hidden behind a Salesforce field. It's been fixed, but sometimes it pops back up.

Likelihood to Recommend

Jessica Campas

Product Marketing Manager in Marketing at Lakeland Industries (Textiles, 51-200 employees)

Vetted Review

7 years of experience