Folloze Information Reviews & Insights

Score7.7 out of 10

87 Reviews and Ratings

Community insights

TrustRadius Insights for Folloze are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Dynamic Personalization Functionality: Users have praised the dynamic personalization feature for providing a unique and tailored experience to customers and prospects, enhancing engagement and conversion rates. This customization capability allows businesses to create more targeted marketing campaigns and build stronger relationships with their audience.

Responsive Administrative Portal: Many users have appreciated the responsiveness of the administrative portal, allowing for efficient task completion and smoother workflow management. The user-friendly interface streamlines processes, leading to increased productivity and overall satisfaction among users.

Effective Technical Support: Users have found the technical team support to be consistently prompt and efficient in addressing issues, ensuring minimal disruptions to their operations. The quick resolution of technical problems contributes to a positive user experience and fosters trust in the platform's reliability.

Folloze Reviews

19 Reviews

InformationComputer Software16Computer Networking1Telecommunications1Publishing1

Folloze Makes Marketing Easy

Rating: 9 out of 10

Incentivized

June 4, 2025

Use Cases and Deployment Scope

I use Folloze mainly for email campaigns and creating personalized microsites and it’s also been great for ABM programs and integrating with our marketing systems. My team builds and shares content without needing help from web developers or the web team.

Pros

i love how easy it is to duplicate boards and control the content my audience sees
Folloze lets me schedule messages and track engagement all in one place
the support team, especially Otto and Meghan, has been amazing with integrations and feature updates

Cons

some of the design tools took a bit to get used to
it lacks some flexibility to edit

Likelihood to Recommend

I will recommend Folloze to small marketing teams who want to move fast without depending on other departments, it’s perfect for ABM and makes it easy to personalize content down to the logo and i’ve seen more qualified leads come in since we started using it, and that alone is worth it.

Sergey Ivashko

Frontend Developer in Information Technology at GRSP Tech (Computer Software, 11-50 employees)

Vetted Review

7 years of experience

Top account-based marketing tool available today.

Rating: 7 out of 10

Incentivized

January 24, 2025

Use Cases and Deployment Scope

Folloze helps send mass messages, set schedules, and send text messages. It is best for everyday marketers. It makes it easier to connect to other systems and has good customer service.

Pros

Recipient content control.
Help with onboarding.
Listen to what we have to say, and fix the problems we find.

Cons

Needs more features.
The reporting tool is hard to use.
Bugs make it slow down.

Likelihood to Recommend

I will recommend Folloze as it is easy to use and increases our productivity. They also listen to their customers and respond accordingly to the problem.

Riaz Raza

Senior Director of Engineering in Engineering at AppVerticals (Computer Software, 11-50 employees)

Vetted Review

6 years of experience

Folloze is a great platform with a very helpful support team.

Rating: 8 out of 10

Incentivized

October 15, 2024

Use Cases and Deployment Scope

Folloze lets users quickly schedule messages, regulate information availability, and create email campaigns. Overall, this platform is the best fit for account-based marketing efforts. Folloze's customizing features enable one to design websites specifically for every market niche while maintaining a cohesive story.

Pros

Robust data integrations.
Helps improve interactions with clients and engagement.
You can use a single template to build scalable campaigns, which simplifies the whole process.

Cons

A more robust content management system is needed.
The calendar should include more functions for better customization.
Emails should be more personalized.

Likelihood to Recommend

From the start of my time working with the Folloze team, they have provided outstanding service, including support with onboarding. They address all of our concerns and any feedback that we provide them, which has astounded me constantly.

Kirthik Raja

Digital Marketing Executive in Marketing at Exemplifi (Publishing, 11-50 employees)

Vetted Review

4 years of experience

Personalized ABM at scale and great customer service!

Rating: 9 out of 10

Incentivized

August 12, 2024

Use Cases and Deployment Scope

It's an easy and quick way to create personalized ABM programs. Once you have your first few templates saved, it's easy to copy and use them on other boards to keep the same look by only changing the important parts. You can change a lot about your board without giving up too much power. With SSO, two-factor authentication, and the personalization tool, the Folloze team has really stepped up its security response across the board. It also listens to and acts on customer comments very well.

Pros

Enhances security with SSO, two-factor authentication and personalization tool.
Allows easy creation of boards without needing complex board construction.
Offers a quick and efficient method for creating personalized ABM programs.

Cons

Inquiry on how to get drill-down metrics for user persona improvement.
Need for links to common file storage platforms.
Recent addition of a knowledge base for product setup videos.

Likelihood to Recommend

I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.

Volodymyr Kysil

Sales Manager in Sales at DICEUS (Computer Software, 51-200 employees)

Vetted Review

3 years of experience

Folloze gives the competitive advantage

Rating: 7 out of 10

Incentivized

July 24, 2024

Use Cases and Deployment Scope

Folloze acts as a one-stop solution for Account-based marketing, that has helped us in targeting specific accounts and engage with key decision makers. It helped in streamlining the funnel by identifying the top target accounts and convert them at the right time.

Pros

Orchestrating lead buying journey
Campaign Management
Optimized campaign cost and delivery rates

Cons

Flexibility to customize the contact relationship
It is not much intuitive
Customer service team is small to handle requests

Likelihood to Recommend

Folloze fits well for a medium-size business and help them outreach the right set of accounts with the campaign management tools. It has no-code and low-code email development capability that helps a new user to quickly learn and operate this product.

Arpit Dave

Manager - CRM & Marketing Automation in Product Management at SentinelOne (Computer Software, 201-500 employees)

Vetted Review

8 years of experience

Verified on LinkedIn

Easy and Powerful ABM Tool

Rating: 8 out of 10

Incentivized

July 22, 2024

Use Cases and Deployment Scope

You can use Folloze to communicate with multiple recipients at the same time and schedule follow-ups for later. We have been able to roll out multiple initiatives within the different business units with the help of Folloze. The Folloze team is ever so helpful and well versed with best practices, setup and direction everyone along the proper path for optimal results. That's great because anyone can use this tool because it's free source. You can also do great creative modifications on a big scale and get them underway quickly.

Pros

Ideal for marketers who need to talk to customers quickly, strategically and smartly.
For the best results, the Folloze team gives you best practices, setting and direction.
Offers personalization capabilities, content manager, distribution and integrations.

Cons

Improvements in content center with folders and better organization for personal content.
Improvement in the ability to access external boards without signing up.
Timely fix of bugs, with team's assistance often necessary.

Likelihood to Recommend

I will certainly recommend Folloze, because I had an amazing experience with Folloze. It allows for creative modifications on a large scale, hence increases efficiency and saves time. Folloze team is great as it empowers communication of relevant messages to valuable clients.

Illia Pinchuk

CEO in Information Technology at DICEUS (Computer Software, 51-200 employees)

Vetted Review

5 years of experience

Customize your marketing journeys, the easy way.

Rating: 9 out of 10

Incentivized

December 24, 2022

Use Cases and Deployment Scope

I feel Folloze is excellent at customizing marketing journies that can be easily adjusted on the fly. Its intuitive rules allow you to customize triggers in various ways to craft unique experiences. The user interface is relatively simple to navigate, and if you get lost, there are many good resources and support available.

Pros

Applying rules to built custom microsites.
Easy interface to navigate around.
Good support.

Cons

Recent updates have occasional bugs.
There can be graphical issues that support is quick to fix.
The product does take some time to onboard, but a lot of that depends on how fast you want to go.

Likelihood to Recommend

Folloze is great for account-based marketing initiatives and gives me many options for customizing advertising journeys, including the copy, images, and content available on a microsite. It makes it easy to adjust these things on the fly and even has the ability to send emails directly out of that platform itself.

Aaron Evans

Digital Marketing Manager in Marketing at Kantata (Computer Software, 201-500 employees)

Vetted Review

1 year of experience

View profile

Folloze accelerates any Sales and Marketing efforts.

Rating: 9 out of 10

Incentivized

December 24, 2022

Use Cases and Deployment Scope

Folloze helps us have better visibility into engagement with our wealth of marketing content. We can quickly generate a marketing board with pieces from our content library and see which content has been the most successful by looking at the pulse tables. We also use Folloze as a sales enablement platform, allowing our Sales team to generate custom boards to send to prospective clients.

Pros

Tracking Content Engagement.
Quickly Generating Landing Pages.
Enabling Sales Team to generate Customized content collections.

Cons

Folloze could have better permission controls.
Folloze could try and write back to 6 Sense.
Folloze could improve their video player.

Likelihood to Recommend

Folloze is absolutely fantastic when it comes to leveraging an existing pool of marketing content and tailoring the visitor experience to provide the most relevant pieces of that content. Generating a board is simple and intuitive; you are also able to quickly upload content or even host a simulative webinar right on a Folloze board.

Verified User

Contributor in Marketing (Computer Software company, 201-500 employees)

Vetted Review

1 year of experience

Thanks Folloze!

Rating: 9 out of 10

Incentivized

December 23, 2022

Use Cases and Deployment Scope

We use folloze to create end-to-end high-value marketing campaigns to deliver marketing assets to our prospects and customers. We also use Folloze for internal communication to send quarterly newsletters to share the latest updates from our team

Pros

Project Management Support (Meghan rocks!)
Easy to schedule and send bulk emails

Cons

Clean-up of users and boards. Very manual process and not much visibility into active users vs. old boards and users who haven't logged in in a while
Reporting - Not easy to see who filled out a form and what their answers were on the platform. Wish you could see more of the user path and what they looked at on the board. Wish you could see reporting on an asset rather than individually by the user.
Design is very limited - hoping 3.0 will improve the level of customization

Likelihood to Recommend

I've used them for a lot of different use cases. If you are looking for a more customized and complex UX, Folloze isn't the correct fit all the time but in most cases you can think outside of the box and upscale the experience

Genessa Demin

ABM CoE Manager in Marketing at ServiceNow (Computer Software, 10,001+ employees)

Vetted Review

3 years of experience

Folloze is an easy and great tool for marketers everywhere!

Rating: 9 out of 10

Incentivized

December 21, 2022

Use Cases and Deployment Scope

Folloze is a user-friendly software that helps our sales and ABM team to easily share content, create personal/customized landing pages and track our engagements. We use Folloze to create landing pages for target accounts, and it's such a great tool for personalizing microsites which helps enhance user experiences.

Pros

Helps personalize customer journey
Track engagement
User-friendly and flexibility

Cons

A bit more customization
Add a bit for functionality
Ability to bold/italicize or even change color of font or text size
Drag and drop templates

Likelihood to Recommend

Folloze is very easy to use, great for building out campaigns, and can make changes quickly. Their support team is great as well if you encounter any issues. There are times when certain personalization is limited, but the support team tries their best to find an alternative. It would be great to see some "shared or sample" templates to use or sample to see the different options that the board can be made.

Thao Tran

Marketing in Marketing at Workday (Computer Software, 10,001+ employees)

Vetted Review

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