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Followerwonk

Score6.8 out of 10

23 Reviews and Ratings

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What is Followerwonk?

Twitter analytics: Understand followers, influencers; competitive research. Formerly from Moz, Followerwonk is presently its own company since 2017.

Categories & Use Cases

Reviews

What users are saying about Followerwonk.
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Great tool for the tool box!

Incentivized
Verified User
Manager in Marketing (11-50 employees employees)

Use Cases and Deployment Scope

Followerwonk allows you to sort and view followers based on different metrics which is far easier than looking at followers in the platform itself and can help you understand the audience.

Pros

  • Sorting/Segmenting Followers
  • Benchmarking followers
  • Identifying Followers

Cons

  • The interface could be modernised and be slicker in my opinion.

Most Important Features

  • Sorting
  • Comparisons/benchmarking

Return on Investment

  • This has allowed us to understand our followers which has improved content.

Alternatives Considered

SparkToro, Talkwalker, Pulsar CORE and Twitter Ads

Other Software Used

Buffer, Hootsuite, Talkwalker, Social Blade

Twitter Analytics in the Snap of a Finger - Great at ID'ing new areas of opportunity!

Incentivized
Verified User
Manager in Marketing (201-500 employees employees)

Use Cases and Deployment Scope

We actively use Followerwonk at our organization to get better insights into our clientele's performance on Twitter - when we're running outreach campaigns or pushing new content to the web, Followerwonk helps us to present more robust analytics to our clients, find potential influencers for outreach, and better understand where to optimize and improve our campaigns.

Pros

  • Twitter Analytics.
  • Twitter Optimization.
  • Twitter Influencer Identification.

Cons

  • Interface is still the same many years later.
  • Related searches or topics.

Most Important Features

  • Analytics.

Return on Investment

  • We've built trust with clients by having another robust platform for analytics reporting.

Followerwonk Holds Influencers Accountable

Incentivized
Verified User
Executive in Marketing (1-10 employees employees)

Pros

  • Analyze Twitter audiences
  • Follow and unfollow

Cons

  • Would love this to be available for Instagram

Return on Investment

  • While Followerwonk hasn't impacted our own ROI, it impacts our clients' understanding of their own KPIs.

Alternatives Considered

Hootsuite

Other Software Used

Hootsuite, Google Data Studio, Asana

Followerwonk - Funny Name, Good Insight

Incentivized
Ryan Williams, MBA
Marketing Manager in Marketing at Custom Business Solutions (51-200 employees employees)

Pros

  • Graphical representation of data. Followerwonk does a good job of graphically representing the most active times for your followers. It makes it very easy to be able to make educated business decisions at a glance.
  • Connections with Buffer. The Marketing team utilizes Buffer to schedule social media posts and to analyze interactions with posts. Followerwonk seamlessly integrates with this tool to automatically schedule tweets with the most popular times. This is important for us because as our follower count grows, the usage trends may also change. Followerwonk allows us to stay in front of the most number of people possible.
  • Twitter segmentation. Followerwonk makes finding new, relevant users incredibly easy. By enabling a search feature that combs through Twitter profiles for keywords, I am able to find incredibly relevant users to follow.

Cons

  • I would like to see some additional social media channels other than Twitter.
  • It would be nice to be able to do additional drill-downs on sorted follower lists to help segment followers even further.
  • Having a real-time push to partner applications like Buffer and include some of the Followerwonk data in the Buffer reports.

Return on Investment

  • One initiative our team launched was a series of educational webinars. We have been able to add an average of six new leads per webinar because of social media. If the messages had been delivered at non-peak times, there would be less likelihood of success.
  • When it comes to social media, it's difficult to nail down specific ROI without referencing a specific campaign. However, our team has seen a consistent follower growth with increasing RT's and Favorites. I attribute this to the right content hitting the right people at the right time.
  • Our team has uncovered a number of valuable relationships with other Twitter users in our industry that have helped us increase the reach of our overall marketing message. These relationships were uncovered using Followerwonk's keyword search.

Get Twitter Smart with Followerwonk

Abby Teunissen
Digital Marketing Specialist in Marketing at 9 Clouds, Inc. (1-10 employees employees)

Pros

  • Allows you to search for Twitter users based on a keyword or trait
  • Analyze anyone’s Twitter followers or the accounts they follow based on a variety of metrics
  • Track Twitter followers over time
  • Sort your followers or those you follow based on name, days on Twitter, tweet count, etc.

Cons

  • More Account viewing options on the track followers tab outside of yours and defined competitor's accounts
  • Improvements to the Bio Word Cloud of followers in the Followers tab

Return on Investment

  • Followerwonk has allowed us to give clients a way to be much more efficient with their time online, saving them money by allocating their time much more appropriately online. What they were able to do on Followerwonk in an hour would have taken them days and frankly wouldn't have been possible without the tool.
  • Followerwonk allowed us to help a client piggyback off of competitor's users to find new business quickly and really quite easily.

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