Flurry Analytics

Score9 out of 10

23 Reviews and Ratings

What is Flurry Analytics?

Flurry Analytics, now from Yahoo / Verizon Media is a mobile app analytics provider, boasting over 1 million active apps on the platform -- from start-ups to the Fortune 500. They present their solution as comprehensive, completely free, takes five minutes to integrate, and features an easy-to-use dashboard that anyone in the company can use.

Flurry provides insights out-of-the-box including real-time metrics. Users explore usage, engagement, retention, geographic, demographic, audience and technographic metrics. For insights, Flurry allows apps to track 500 events with unlimited parameters.

For advanced users, Flurry includes custom querying for fast, on-demand data exploration, segmentation, user paths and funnel analysis. The Flurry platform also includes robust Crash Reporting, Push Notification management and Remote Configuration.

Categories & Use Cases

Tsahi Tal View profile

Co-Founder and COO in Marketing at SquareLoot (1-10 employees employees)

Pros

Flurry analytics is the only platform that gives rolling retention as a base. A new and great way to review apps' retention which is not based on actual day after install but an overall days of use.
Flurry analytics have very thorough revenue analysis options which lets me dig into all the data I need.

Cons

There is no option to choose a timezone which will allow me to compare their data over other systems in other time zones.
Could be nice to have more reporting screening options.

Return on Investment

A very high ROI since it doesn't cost anything!
I managed to get great insight on my clients games and mobile products without any need of a BI guy to create reports for me. Saves money on this as well.

Other Software Used

Slack, JIRA Software, Facebook for Business

Stephen Jaynes

Mobile App Developer in Information Technology at IQAir North America, Inc. (11-50 employees employees)

Pros

Flurry Analytics as applied to iOS apps allows the app owner to track usage of the app.
Incorporating Flurry Analytics into an iOS app is extremely easy - register your app, download the SDK and incorporate the header and library into your project, and make standard method calls.
Flurry's documentation is very well written and provides several examples of the use of the different method calls in code.
Examples of analytics that can be tracked are number of times a user brought up a specific view; number of times a user tapped a button; time spent in a given view or in a specific activity within the app.

Cons

From a programming perspective, there really aren't any improvements that I can think of.
From the app owner perspective, limits on certain demographics can seem like a hindrance to data collection, but these restrictions are typically imposed by Apple, not by Flurry.

Return on Investment

Tracking the number of times a user taps a help button can help to improve the app design. Perhaps the app is not as intuitive as first thought, and improvements based upon where in the help feature a user taps will lead to improvements in the app design to make it more intuitive.
Tracking the number of times certain app features are used, or the amount of time spent within a given activity in the app can help to streamline an app - improve upon features that are used more frequently while eliminating less popular activities.
Tracking time spent within an app can give an idea as to how popular the app is.

Benjamin Barniskis

System Analyst III in Information Technology at Tripwire (11-50 employees employees)

Pros

Direct number of referrals to the app store
Measured who visited and actually downloaded the app

Cons

I didn't use the product enough to comment on needed functionality.

Return on Investment

It improved highly focused marketing due to knowledge of best referral pages.

Kiran Naiga

Product Manager - Mobile in Product Management at EMC (10,001+ employees employees)

Pros

Setting up customized dashboards and notifications is easy
Support for offline analytics - key use case for our tablet app
Some of the mobile analytics packages I explored did not have multi-platform support. Flurry offers great support for both android and iOS

Cons

Some of the metrics could be inaccurate ( our app has links to other apps, when a user tapped on these links, they were not accurately tracked. Note - could have been a bug, and, and might have been fixed in latest sdk)
Exporting data to excel - needs better support
Unsure if I agree with how session timeouts / new sessions are tracked

Return on Investment

Higher engagement ( helped improve first use experience of app)
Exposed revenue opportunity ( helped establish a link between target demographic Anne their preference for a particular type of EMC PRODUCT)
Reduced churn rate ( given easy way to set up conversion funnels)

Verified User

Analyst in Marketing (5001-10,000 employees employees)

Pros

Flurry can track in-depth metrics across your app. This allows us to see every type of interaction our app users are performing.

Cons

The biggest problem that we have with Flurry is the flexibility to look at multiple app metrics simultaneously- as in a roll-up type report. We have 100+ apps; iOS and Android, phone and tablet, that are all broken out individually. We frequently would like to look at our apps as a whole, or the same app across all platforms, or all of out iOS apps, etc. Currently, we have to pull individual reports and aggregate them by hand ourselves.
Perhaps it might be the 100+ apps that we have tracking in Flurry, but Flurry can run slowly at times.

Return on Investment

We've been able to use Flurry to help address the efficiency of our app layouts. This has helped with downloads of our apps, engagement with the apps and our company, and other efficiencies.
Flurry has helped us identify other internal problems between app development and customer use.

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What is Flurry Analytics?

Categories & Use Cases

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