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Funnel IQ

Score8.4 out of 10

6 Reviews and Ratings

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What is Funnel IQ?

The Funnel IQ product provides a platform that delivers GTM data.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Funnel IQ has to offer, as determined by TrustRadius' reviewers.
Based on 6 ratings of Funnel IQ's features
View all features

Top Performing Features

  • Ease of writing custom tags

    The software allows users to create and implement custom tags when a certain tag is not among the available templates.

    Category average: 6.9

  • Tag performance monitoring

    The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.

    Category average: 7.9

  • Tag library

    The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.

    Category average: 7.9

Areas for Improvement

  • Mobile app tagging

    The software can manage tags for mobile apps as well as websites.

    Category average: 7.9

  • Library of JavaScript extensions

    The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.

    Category average: 7

  • Page load times

    The tag management software has helped improve page load speeds.

    Category average: 7

Reviews

What users are saying about Funnel IQ.
View all reviews

Our revenue command and control centre.

Incentivized
Tamara RashfordView profile
Senior Marketing Analyst in Marketing at Deliveroo (1001-5000 employees employees)

Use Cases and Deployment Scope

At the present time, Funnel IQ is an important tool for the sales and marketing department, for the purpose of monitoring and connecting all revenue generating marketing activity, and stream together. From an end-user perspective, I basically describe Funnel IQ as our command and control centre, through which we monitor the successes and failures of our marketing approach, assign task escalation responsibilities to team-members, and interact with automated insights around our marketing activity in real-time.

Pros

  • Integration with our technology software stack.
  • Revenue generation prediction.
  • Marketing operations alignment.

Cons

  • For me, Funnel IQ is key facilitator tool which aligns key areas, software and professionals in my organisations together, in the revenue generation project. No reservations on the quality derived from this platform.

Return on Investment

  • Real time insights generation.
  • Improved revenue growth.
  • Data integration across different softwares involved, in our revenue generation operations.

Other Software Used

Slack

Usability

The Funnel Platform of reference!

Incentivized
Mario Benetto
Senior Community Manager in Marketing at Clioenllamas.com (1-10 employees employees)

Use Cases and Deployment Scope

Thanks to Funnel IQ we obtain the information about what our public and potential buyers like and dislike about our platform, as well as sales, revenue and CRM analytics. In addition to this, we got access to knowing at what point in the purchase funnel they have decided to go ahead with the purchase or simply cancel it or leave it for later. Funnel IQ has helped us understand the investments in advertising marketing that we make in our business and where each investment we make in this aspect goes, in addition to obtaining information and results on the relationship and connection of our products with customers and our public.

Pros

  • Analysis of the entire purchase funnel, showing specific data of each process and what that means.
  • Indicent and problem tracking.
  • Integration with other tools
  • Ease of access to data and analytics

Cons

  • Improvable loading times.
  • Limited data export options.
  • No integration with some languages.
  • Occasional connection failures.

Return on Investment

  • Optimization of processes.
  • Measure the trust of our customers in our brand
  • Ease and security when taking our next step in Marketing.

Alternatives Considered

Microsoft Power BI

Other Software Used

TubeBuddy, Microsoft Excel, Amplify CRM

Usability

If data is new oil, Funnel is it's refinery.

Incentivized
Verified User
Engineer in Quality Assurance (1001-5000 employees employees)

Use Cases and Deployment Scope

Funnel IQ provides the solution to get all the data related to the revenue, sales, and CRM hygiene all in one place so that it's easy to analyze and collect useful information about the various integrations and check how these integrations are performing in terms of sales and revenue, also helps to analyze the future course of action.

Pros

  • It assists in tracking all the data related to sales.
  • It shows how our customer relationship model is working.
  • It helps to decipher what refinements are needed ahead for the improvement of CRM solutions.

Cons

  • It will be great if user can schedule future task.
  • Some features should be automated like send revenue feedback after every 7 days.
  • live demos and tutorials can be a big plus for new users as it is hard to find everything on our own.

Return on Investment

  • Improved cost of services.
  • Removes dependency over redundant integrations that are costing revenue.
  • Help to improve overall growth.

Alternatives Considered

Improvado

Other Software Used

AppsFlyer, Firebase Crashlytics, Facebook Business Manager (formerly Pages Manager)

Usability

Well Supported GTM & Funnel Analytics Platform.

Incentivized
Verified User
Analyst in Marketing (501-1000 employees employees)

Use Cases and Deployment Scope

We leverage Funnel IQ to gain data analytics and various other insightful information about our marketing funnel. This helps inform us of our go-to-market strategy along with providing great contextualized data for performing retrospectives. The main problems we use this tool to solve are data presentation, aggregation, and interpretation.

Pros

  • Monitoring a Go To Market plan.
  • Integrations with tools like Slack.
  • Ease of access to marketable data.

Cons

  • More integration options.
  • More custom export options for data visualization.
  • Could have better load speeds.

Return on Investment

  • More time back to focus on the GTM plan (less time chasing data).
  • Ease of scale for GTM plans.
  • More impactful GTM retrospectives.

Alternatives Considered

Microsoft Power BI

Other Software Used

Microsoft Power BI, Adobe Marketo Engage, Airtable

Usability

Want to catch the revenue issues? Funnel IQ will help.

Incentivized
Verified User
Manager in Product Management (201-500 employees employees)

Use Cases and Deployment Scope

Funnel IQ is a revenue command center. It helps us monitor the health of the revenue engine across marketing, sales, and customer success and help us identify problems related to it in our data. It also sends us notifications when something wrong happens, or things do not go as expected. It also helps to identify problems in our Go To Market data. Earlier, we were not able to identify the problems at an early level, or we used to miss them because our organization could not make timely decisions, but Funnel IQ is a life changer for us which is working out of the box, and they are a good help for a product manager like me.

Pros

  • Configurable Revenue Dashboard
  • Configurable Alert and Notifications
  • Incident tracking and actions

Cons

  • Manual adjustments to the data
  • Would like to receive some important notifications through WhatsApp based on the playbook
  • Limited configuration on incidents handling

Return on Investment

  • Optimized revenue stream
  • Improved internal performance of the team by incident management
  • Shifted focus on revenue instead of acquisition

Alternatives Considered

Smartlook

Other Software Used

Adobe Creative Cloud Express (formerly Adobe Spark), Adobe XD, Icons8 Lunacy

Usability

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