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Falcon

Score7.6 out of 10

7 Reviews and Ratings

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What is Falcon?

Falcon is a web analytics tag auditing tool which gives insights on missing and incorrectly configured analytic tags, marketing pixels, and tag management tools on a website. It supports monitoring a critical path for future discrepancy and alerts in case of any errors caused due to changes. Falcon also finds broken links, page load errors, and does performance audit of a website.

Categories & Use Cases

Media

Web Analytics and Marketing Pixel Audit
Web Audit Summary
Website Performance Monitor

1 / 3

Reviews

What users are saying about Falcon.
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Excellent for an omnichannel strategy - with a birds-eye view!

Incentivized
Ellis DevineView profile
Marketing Executive for UKI & Nordics in Marketing at Magnolia (51-200 employees employees)

Use Cases and Deployment Scope

We use Falcon to schedule social content posts across Facebook, Instagram, Twitter, Linkedin, etc., to support our business's omnichannel strategy. Which is ideal for supporting our marketing mix. Most recently, we have been experimenting with Linkedin carousels to make our content more stackable. Falcon plays a crucial role in making it efficient to deliver to the different channels.

Pros

  • The user interface is intuitive and slick
  • It can send content to a variety of social channels
  • It allows is to schedule in advance and reduce duplication of effort

Cons

  • It doesn't offer a free trial
  • The mobile view does lack features

Most Important Features

  • Social media integrations
  • Scheduling tool
  • Analytics for optimisation

Return on Investment

  • Increase brand awareness
  • Time saving
  • Optimise social content

Other Software Used

Magnolia

The best choice for social media marketing (a must have)

Incentivized
Verified User
Employee in Marketing (11-50 employees employees)

Use Cases and Deployment Scope

For a Department that is always busy this software really comes in handy. Our organization uses Falcon to plan and create our content. This has helped us to publish social media content on time.

Pros

  • Social Media Content Publishing
  • Easy to manage multiple social media platform
  • Easy to use / requires little or no training

Cons

  • The ability to schedule multiple social media content months ahead.
  • No other missing functionality.
  • Nothing about Falcon is typically hard to use.

Most Important Features

  • Tool used for scheduling
  • Social Media Integration
  • Social Media Monitoring

Return on Investment

  • Social Media Engagement
  • Customer base increased
  • Annualized returns improved

Other Software Used

ActiveCampaign, Salesforce Lightning Platform (formerly Salesforce App Cloud), Stripe, Yonyx

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