TrustRadius: an HG Insights company

Facebook Live

Score9.1 out of 10

26 Reviews and Ratings

What is Facebook Live?

Facebook supports livestreaming on its own platform, with Facebook Live. Users can go live on Facebook to broadcast a conversation, performance, Q&A or virtual event.

Categories & Use Cases

Use Facebook Live

Use Cases and Deployment Scope

Facebook Live is a ideal tool for to be comunicated. It is very easy to use. It allows everyone in the company to stay connected and is also very fun.You can always connect with a simple Internet connection, even from your laptop, tablet or smartphone. I recommend it 100%%. Essential in everyday life.

Pros

  • Communication between people in the same company
  • People connected

Cons

  • It has a lot of annoying advertising.Reduce ads
  • It should have more filters when searching for a post

Return on Investment

  • Promoting my company
  • Communications between employees
  • Communications with my Customers

Usability

Alternatives Considered

Amazon Managed Streaming for Apache Kafka (Amazon MSK)

Facebook Live is Fantastic for Broadcasts!

Use Cases and Deployment Scope

We use Facebook live to easily contact a large number of customers. We can broadcast an announcement or information to many people at the same time, saving us a lot of time. We use Facebook live anytime we are releasing a new product or update. We also use Facebook live to broadcast our internal zoom calls for those who can't join the call.

Pros

  • Live Broadcasts
  • Webinars
  • Broadcasting information
  • Conversational Chat
  • Prompting reactions

Cons

  • Can be glitchy
  • Doesn't integrate well with every software
  • Comments glitch

Return on Investment

  • Helping us reach more new potential customers
  • Huge enrollment periods
  • Conversation and community with customers

Alternatives Considered

StreamYard

Other Software Used

StreamYard, Google Drive, Slack

Facebook Live makes live events happening

Use Cases and Deployment Scope

Facebook Live helps in covering events and programs. It provides live feeds and online real-time video. We can increase the engagement of the audience and increase the audience size and location with the help of Facebook Live. Facebook Live breaks the boundary of the audience, and it can cover the event on a global level, making a local event into a global one. We are able to generate leads across the globe by reaching audiences across various geographic boundaries.

Pros

  • Global coverage
  • Real time video
  • Increase captive audience size
  • Increase reach of the event
  • Storage of data and video

Cons

  • Internet connection issues
  • User friendliness
  • Graphical user interface
  • Audio video synchrony

Return on Investment

  • Higher coverage
  • Higher cost for setup of equipment
  • Mobile phone gives limited screen coverage
  • Live streaming has 2 second delay

Alternatives Considered

YouTube Live

Other Software Used

YouTube Live, Twitter Ads, Facebook Business Manager