Create and test variations of a website, changing site elements such as headlines, CTAs, images, page design and layout, technical SEO changes, and new feature additions and collect statistical results of each variation’s conversion rates or other metrics.
Cat avg: 8.6
Ability to test multiple site design changes at once across one or multiple variations and identify which variation impacts conversion rates, or other predefined goals, the most.
Cat avg: 8.2
Preview your experiments across multiple browsers at once.
Cat avg: 6.9
Ability to set the statistical significance level, or confidence interval, of a given test, for example at the 90% or 95% level.
Cat avg: 7.3
Watch recordings of user sessions to gain insights on site visitor behavior and identify areas to improve site visitor experience.
Cat avg: 8.5
Preview your experiment before running it live on your site or app.
Cat avg: 7
Ability to activate an experiment after the page’s initial load based on a set of conditions (e.g. if the visitor takes certain actions).
Cat avg: 6.9
These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).
Create and test variations of a website, changing site elements such as headlines, CTAs, images, page design and layout, technical SEO changes, and new feature additions and collect statistical results of each variation’s conversion rates or other metrics.
Category average: 8.6
Ability to test multiple site design changes at once across one or multiple variations and identify which variation impacts conversion rates, or other predefined goals, the most.
Category average: 8.2
Preview your experiments across multiple browsers at once.
Category average: 6.9
Ability to set the statistical significance level, or confidence interval, of a given test, for example at the 90% or 95% level.
Category average: 7.3
Watch recordings of user sessions to gain insights on site visitor behavior and identify areas to improve site visitor experience.
Category average: 8.5
Preview your experiment before running it live on your site or app.
Category average: 7
Ability to activate an experiment after the page’s initial load based on a set of conditions (e.g. if the visitor takes certain actions).
Category average: 6.9
Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.
Click analytics reports display how many clicks certain page elements receive and provides visitor engagement insights.
Category average: 8.7
Provides users with a dashboard displaying test results for all live tests. Some products may also include test result histories accessible from the dashboard.
Category average: 6.5
