TrustRadius Insights for Echobox Social are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Algorithm for selecting ideal publishing times: Users have found that Echobox's algorithm for selecting the most ideal times to publish content has significantly improved their performance and engagement with the audience. Several reviewers have mentioned that this feature allows them to reach a wider audience and maximize their content's impact.
Automation and post scheduling features: The automation and post scheduling features of Echobox are highly praised by users for saving time and employee attention. Many reviewers appreciate how these features allow them to focus on creating content while Echobox takes care of the publishing process, resulting in increased efficiency.
Reshare feature for older articles: Echobox's reshare feature is highlighted as being effective in making articles widely read and commented on again, regardless of their original publishing date. Some users find this feature valuable in maximizing the reach of their content and staying relevant with current trending topics.
We use Echobox Social to schedule posts on several different social media platforms. The tool allows us to automate postings on different channels, saving our social media team invaluable time on a daily basis. The AI-powered software within Echobox Social means that posts go out at optimal times in order to maximise their reach and engagement.
Pros
Automating social media postings
Publishing social media posts at optimal times
Integrating new features based on client requests
Cons
Better social media analytics
Social listening
Integrating ad data into its analytics
Likelihood to Recommend
Echobox Social is a great tool to use if you would like to automate your postings on social media and you would like to save time in your team. Its scheduling system means that users don't have to worry about what specific times posts should go out. Posts are added to the dynamic queue and its AI-powered algorithm will put out posts at optimal times. The Echobox Social support team is very helpful, they always find a solution to any issues that may arise.
We have been using Echobox Social for a year to manage our social media output across X, Facebook and LinkedIn, across two publications.
Echobox Social is helping us solve reduced social traffic due to the deprioritisation of news content by the social platforms, and is also helping a small team increase social output and save time with what was previously more manual posting.
Pros
It has improved our social media team's workflow, allowing more time to focus on content creation and strategy. The RSS feed input and easy-to-use interface mean we can manage multiple social platforms effectively and efficiently.
By recommending articles with high virality scores that align with our reshare settings, it saves the team time and helps us optimise our content based on trending topics. The ability to easily reshare evergreen content has helped drive increased traffic to our websites, and the duplicate post function has been a really useful way of boosting our content output and social performance.
The Echobox Social team are always really quick to respond to any issues we are experiencing and these are usually resolved just as quickly.
Cons
We would like the ability to add ALT text for image posts on X and schedule threads on X.
We have also suggested some improvements to the analytics, such as the ability to export each channel individually, and the ability to export analytics by post classification.
Likelihood to Recommend
Echobox Social is well suited to publishers and media organisations who are publishing daily online content that needs sharing across social platforms. It works best if your social media objective is driving traffic to your articles/website. It would be suitable for both small and large organisations, as it allows multiple users with different access.
The GQ Thailand crew is simultaneously
managing three different social media sites. We want to make sure that the
content we provide is both relevant and meets the expectations of each
platform's audience. Based on the system score, we use the Echobox tool
to choose which content should be scheduled for publication.
Pros
Echobox determines the ideal time to publish posts and generates more accurate analytics.
Its reshare feature identifies articles on our site and makes them widely read and commented on again, regardless of their publishing date.
The A/B testing option provides our editing staff with a better understanding of how to write the effective headline.
Cons
The analytic report can be improved with more metric on social engagement
A notification alert for schedule post to be approved will be really useful.
Echobox mobile application will be more convenient to work with more than mobile web.
Likelihood to Recommend
Save time and effort as we have more time
to work on our material instead of worrying about scheduling the post manually
everything the new articles are published. As for the downside of using Echobox
would be the time suggested for scheduling which sometimes can be very early in
the morning or late night when the users are not usually only. And that results
in low engagement, obviously.
As a media outlet, our company relies heavily on social media to drive traffic and engagement to our website. Echobox has been an essential tool for our social media editors, simplifying our posting process and saving us a significant amount of time. The platform’s intuitive design and user-friendly interface made it easy for our team to learn and incorporate into our workflow.
Pros
One of the standout features of Echobox is its AI-based algorithm, which includes the time-slot feature. This feature allows us to schedule posts for the most optimal time, increasing the likelihood that they will be seen and engaged with by our audience
We also appreciate the platform’s ability to reshare older content that aligns with current trending topics
The time-saving workflow and comprehensive social media analytics are also notable benefits.
Cons
For our team at Lebonbon.fr, the most important features of Echobox are the ability to cross-post on multiple platforms or accounts, the time-slot feature, and the social media analytics.
These features have helped us streamline our social media management process and achieve our traffic goals effectively.
Likelihood to Recommend
Echobox has proven to be a valuable investment for our media company. It has helped us achieve our traffic goals and made our social media editors’ lives much easier. The platform’s user-friendly design and innovative features have made a significant impact on our social media strategy, and we look forward to continuing to use it for continued success.
The best thing is the automation of tasks to share content on social networks. One of the main advantages of Echobox is to find the best time windows for publishing on the different social networks, added to the integration with analytics of each of the fan pages that we manage, which allows us to make better decisions. In our company, we have more than 100 social network accounts, and thanks to Echobox, it is very easy to keep the organization of each one. In addition, you have analytics that easily show you what you did well and what you need to improve.
Pros
It helps you with organizing many accounts at once and allows you to cross-post between them.
Post automation is great as it allows you to get your work done much faster. The robot learns fast, and its posts seem to be made by a person.
It gives you detailed information about your posts that allows you to make decisions about them.
Cons
The Instagram stories part could be better. The formats it has are very basic; however, you can upload a photo that you previously edited.
Likelihood to Recommend
We have more than 100 accounts to manage, and Echobox has helped us keep them 100% active and with content that works; between the organization of the accounts and the team and the analytics that it shows you on each page it has allowed us to make the right decisions.
As a regional publisher of local news, I find Echobox to be very useful for delivering our content on the right social platforms at the right times for optimal audience engagement. They are helpful, and do a great job of staying on top of the algorithms that drive engagement on the various social platforms.
Pros
Their autofeed makes scheduling content across platforms easy.
They do a good job of scheduling automatically to optimize engagement results.
It is easy to set up and use.
Cons
I wish their analytics fed directly into Data Studio.
You have to get analytics data pulls emailed to you.
Likelihood to Recommend
Echobox is especially well-suited for organizations that do not have a lot of manpower to throw at managing their social content publishing and to optimize the results. It can be of great use to publishers who are looking for help in automating a lot of this and getting better results than they probably currently enjoy.
VU
Verified User
Manager in Marketing (Publishing company, 51-200 employees)
Echobox helps ensure that our social media posts are scheduled timeously and accordingly. With that, the feature to choose for the social media posts to publish automatically at peak times has been an amazing tool that has allowed us to create online content without worrying about scheduling. It is a major convenience.
Pros
Organises social media platforms.
Guides you through the what's best to repost.
Allows you to schedule and have content published automatically.
Cons
I wish the platform could fine tune my writing for the posts I create so that they are suitable for the platform they go on.
Likelihood to Recommend
My experience with Echobox is primarily through Facebook and Twitter. The platform is suitable if you also want to keep track of stats and analytics. In my industry, it is important to provide PCAs and Echobox simplifies that post-production process.
As a news publisher, we have a large volume of content being published on social media throughout the day. Echobox allows us to optimize when and how our audiences on our different platforms see and engage with that content, ensuring maximum engagement and click-through to our site.
Pros
Optimizes exposure of content to a relevant audience
Ensures the right content is seen by the right audience at the right time
Automates the process of content publishing via an autofeed
Cons
Better analytics that allow as close to real-time views of how different content is performing on each platform.
Automated weekly / monthly analytics reports sent to relevant admins.
The ability to tag LinkedIn users and pages in posts created on Echobox.
Likelihood to Recommend
Echobox is best suited for publishers with higher content output volumes that are looking to optimize visibility of and engagement on social media posts.
VU
Verified User
Manager in Marketing (Media Production company, 51-200 employees)
We use Echobox to improve traffic from social networks and to have more strategy in the content distribution. The Echobox algorithm has helped to achieve the traffic goals in our newsroom. Echobox is a perfect service that help us to achieve the newsroom goals.
Pros
Content distribution is more effective.
Echobox Analytics helps to take better editorial decisions.
Allows to do AB test to get better perfomance in social media.
The algorithm allows you to choose the best time to share content
Cons
Instagram posts and stories could be better.
It must improve the content categorization, specially the evergreen articles.
Actually Echobox can not post articles by geolocation.
Likelihood to Recommend
Echobox logarithm allows content to be published at the appropriate times. This allows content to perform better and to achieve traffic goals easily.The AB test function represent us a better CTR in our posts at social media.