Echobox Email Reviews & Insights

We work in the online publishing space across 5 different properties. Our sites send email newsletters anywhere from once a day to once a month, and special campaigns for brand partnerships. Echobox Email allows our editors to automate over the weekend or during vacations and to start the newsletter from a curated selection of articles, only needing to override when necessary. It's been a real time saver for the editorial team and the web team no longer needs to manage a complicated set of workarounds.

Echobox Email is great for news or article-based sites. It's the only platform we've used that allows editors to simply paste one link to include or override a story. The ability to automate fully or enable periodically is a time and money saver for us during holidays or employee vacations. The platform has been easy to learn and a great improvement over our workaround solutions in Mailchimp and Campaign Monitor. Besides the platform UI and optimizations for articles (which is worth switching for alone), the AI/ML built in to the platform has already started showing improvements to our open and click rates. The personalized send time is a game-changer and the personalized story selection is a promising feature– we look forward to seeing how it plays out over time.

It is used by editors in Newsroom, so that they save time and post by the most proper way, in order to achieve most of the reach possible. It is also used in order to send customised Newsletters.

If you have a large number of posts to be done, Echobox will help by posting the right article on the right time. Also it is the best way to send Newsletters, because first of all you can fully automate the procedure and also you can reach most of your audience thanks to the algorithm that optimizes the time.