Dynamic Yield has been a fantastic tool for us. We use it to personalize our website, and it's made a big difference. It helps with product and content recommendations, campaigns and mails, A/B testing and targeting customers effectively. It's been a real boost to our customer experience, conversions, revenue and overall business performance.Our Customer Success Manager has been great: they've been there every step of the way, helping us navigate the platform, providing invaluable training, and offering guidance to ensure we make the most of Dynamic Yield's capabilities.
Pros
Customizable strategies for product recommendations
Customer Success Manager offered amazing support and advice
Great out-of-the-box solutions
Cons
Would love to have deeper built-in reporting
More metrics
Likelihood to Recommend
In my opinion, Dynamic Yield proves to be an ideal ally in helping businesses reach their revenue targets. Product recommendations in particular have been highly effective for us. A/B testing and customization also give valuable insight on customer behavior helping us to craft impactful, data-backed strategies.
VU
Verified User
Manager in Information Technology (Furniture company, 501-1000 employees)
We have been using Dynamic Yield since 2018 in Web and Emails with many personalized campaigns across three domains. Due to lack of resources only one person is responsible for ideating, creating and maintaining all the campaigns now with the focus of optimizing existing recommendation campaigns and strategies. In our shop, users can buy DIY patterns and material for sewing, knitting etc. This is the kind of product that usually requires advice from specialists. One business challenge is recommending relevant products online, like in a physical store, where customers can get competent product advice. The personalisation with Dynamic Yield also allows us to do this online by recommending products through personalised algorithms.
Pros
Great Support with my Customer Success Manager
Helpful training sessions
Innovative and contemporary selection of templates
Cons
I'm missing further explanations of the various reports
I'm missing more metrics
Heavy Dynamic Yield script that affects page speed
Likelihood to Recommend
Dynamic Yield offers various ways to personalize a website without the need for any coding knowledge. For simple recommendations, for example, there are many different algorithms that can be tested against each other. For more complex recommendations where the default settings are not sufficient, I would like more technical support, especially regarding the structure of the data feed.
Improving our user's discovery and purchase journey by delivering highly personalized product recommendations and building personalized use cases aimed at increasing conversion and revenue generation.
Pros
Product Recommendations
Onsite campaign targeting
AB tests
Cons
Reporting, especially in case of multi-country websites
Likelihood to Recommend
- Product recommendations: easy to set up, ab test, tweak, personalize, create learnings, continuously optimize - Out-of-the-box solutions: huge amount of inspiration for any kind of campaign, based on ready-to-use templates that can be activated very quickly - Targeting possibilities - Last but not least the quality of support, customer attention, involvement and participation of the Dynamic Yield team to build truly successful use cases with us customers
VU
Verified User
Manager in Sales (Electrical & Electronic Manufacturing company, 10,001+ employees)
We use Dynamic Yield to personalize the consumer experience on our European websites. It allows us to quickly deploy scalable campaigns across multiple countries and brands to offer our users a more tailored solution. Use cases range from product recommendation to campaign targeting for granular audiences and dynamic content -- always with an eye on quick iteration to optimize for our key metrics. The flexibility of the tool and the support of the team have been fantastic and instrumental in making our onboarding and ongoing use a success.
Pros
Product recommendations
Audiences and targetting
A/B testing
Cons
Even more powerful built-in reporting
Likelihood to Recommend
Well suited: Fast prototyping and campaign iteration. Less well suited: Can't think of any
VU
Verified User
Analyst in Marketing (Consumer Goods company, 10,001+ employees)
We use Dynamic Yield to personalize and optimize the shopping experience. To do this, we create segments that we later use to target specific users and show them more relevant content or product recommendations. We test each use case to make sure it brings us more engagement, and we rely on data-driven decisions. We leverage personalization along the entire customer journey. Without Dynamic Yield, we would lose a lot of revenue!
Pros
) Provides potential targeting opportunities based on machine learning
) As part of an A/B test, it provides information about statistical significance
) Many things are explained on the platform, so it is easy to understand all settings
) Very good availability of DY employees for questions
Cons
) Quick Win Mailings would be helpful to exploit the potential of the tool even more in the Daily Work.
) That multiple users can work within a campaign without overwriting each other.
) More concrete reporting at the variation level, especially for recommendation campaigns.
) Saving an additional stylesheet that can be used when a new default template is used, e.g. font, font style, etc.
Likelihood to Recommend
If you want to offer your users a personalized shopping experience, which meets their interests of the user, you have found a great personalization solution with DY. The handling is very easy and the impact is huge.
We primarily use Dynamic Yield to offer product recommendations to our customers. Dynamic Yield allows us to offer more relevant product recommendations through A/B testing than the functionality available in our store platform. We're also able to easily add and display recommendations where we hadn't previously shown them.
Pros
A/B testing so we can constantly continue to improve on the recommendations we show.
Good tracking analytics for review.
Easy to change and setup new recommendation testing.
Cons
Initial implementation is a bit cumbersome.
Setting up recommendations in new spots throughout the site does require some web dev experience.
Likelihood to Recommend
Well suited for medium to larger sized companies who have some web development experience in house and have the time to dedicate to A/B testing.
We implemented Dynamic Yield for personalization on our website. Dynamic Yield has helped us to provide better product selections for our customers based on their browsing. Dynamic Yield has assisted in helping us with not only implementing different strategies, but also ideating strategies that fit the personas of our customers.
Pros
Educate--they got me up to speed so quickly on the platform.
Communicate--our account rep is a great communicator! She is on top of deliverables and keeps us moving forward.
Mock ups--when we come up with an idea, our rep is able to provide us with a great mock up of the experience so we can truly understand the idea.
Cons
Dynamic Yield could be better with headless environments.
Dynamic Yield could be better with working with 3rd party developers.
Dynamic Yield could have more campaigns set up as drafts for their clients to edit and push live.
Likelihood to Recommend
Dynamic Yield is a great platform for personalization. Personalization is where you win in the digital space, and Dynamic Yield delivers.
Dynamic Yield is used by our eComm department in our organization. It currently helps the eComm department with customer engagement, new customer captures, and A/B testing of different affinities groups in our customer base. Dynamic Yield has been amazing with the tools and features it offers and makes it easy to target selected audiences and helps us serve the right content to the right audience at the right time. I would highly recommend Dynamic Yield to anyone in the eComm business, it will help you grow in all aspects.
Pros
Helps target selected audiences with ease.
The experiences it offers out-of-the-box are amazing and easy to use.
The biggest strength for Dynamic Yield is the abundance of educational resources and their world class customer support!
Cons
Dynamic Yield can improve in providing more amazing out-of-the-box experiences.
Some experiences need development work, easy custom experiences would be a better improvement.
The dashboard could be a little easier to navigate, but not much to improve.
Likelihood to Recommend
Dynamic Yield is best suited for our experience during our holiday season and sales. It makes it easy to handle multiple content and triggers to reach our goals.
I can only think of one instance where Dynamic Yield is less appropriate, that is when we have no promotions or sales going on.
We currently use Dynamic Yield for site personalization and triggered emails. We use it across all four brands in our company. The tool has helped us address new user conversion, AOV, cart and browse abandonment, oos recommendations and out of the box ideas to drive unknown user conversion.
Pros
Our account manager does a great job of keeping us organized and goal oriented.
We value the reports available to us on DY and find them to be useful when refining campaigns and variations.
I love how DY offers great out of the box ideas.
Cons
I wish I had more one on one training with our former account manager when first using the platform when I joined the company. I've never used this tool and it took a couple months to understand.
Likelihood to Recommend
DY provides excellent personalization solutions for our brand and has significantly increases YOY revenue.
