What is DxContinuum?
DxContinuum is a predictive sales analytics tool focused on user experience. It aims to be intuitive and usable to help B2B sales organizations produce more accurate forecasts, boost productivity and increase cross-sell/upsell opportunities in a subscription base.
There is also a use case for Marketing - DxC for Marketing, or LeadLens - that supports a company's account-based marketing strategy. DxC for Marketing uses machine learning to identify leads that are most likely to convert to opportunities, and to attribute specific marketing programs to those accounts most likely to convert into closed deals. According to the vendor, this makes the handoff from Marketing to Inside Sales teams (MQL to SQL) more efficient and more valuable.
There is also a use case for Marketing - DxC for Marketing, or LeadLens - that supports a company's account-based marketing strategy. DxC for Marketing uses machine learning to identify leads that are most likely to convert to opportunities, and to attribute specific marketing programs to those accounts most likely to convert into closed deals. According to the vendor, this makes the handoff from Marketing to Inside Sales teams (MQL to SQL) more efficient and more valuable.