Drawbridge - best to seek alternatives
Pros
- tracks browsing habits
- makes personalized recommendations
- tracks online activity
Cons
- well, it's tracking you, so that's a problem
- IoT - connected to all smart devices
- user interface is only for advanced users
- can give incorrect and inappropriate links for setting
- difficult to control broad settings
- terrible customer support (what do you expect from LinkedIN)
Return on Investment
- Troubleshooting
- no ROI as too much troubleshooting goes into each project
- did not synchronize teams' needs
- poor user interface
- waste of time
Alternatives Considered
Google Ad Manager, Google Ads (formerly AdWords), Salesforce Audience Studio (formerly Salesforce DMP) and Salesforce CMS