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dotMailer

Score8 out of 10

16 Reviews and Ratings

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What is dotMailer?

Categories & Use Cases

Key Features

Learn about the best (and worst!) features dotMailer has to offer, as determined by TrustRadius' reviewers.
Based on 16 ratings of dotMailer's features
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Top Performing Features

  • WYSIWYG email editor

    Users can create html emails through a drag-and-drop interface, without html coding knowledge.

    Category average: 7.6

  • Dynamic content

    Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

    Category average: 7.7

  • Ability to test dynamic content

    Users can test dynamic content prior to launching a campaign.

    Category average: 7.7

Areas for Improvement

  • Email deliverability reporting

    The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

    Category average: 8.7

  • List management

    This involves creating, filtering, editing, merging and de-duping lists of contacts.

    Category average: 8.4

  • Triggered drip sequences

    The software allows users to set up automatic / drip email campaigns triggered by certain events.

    Category average: 7.9

Reviews

What users are saying about dotMailer.
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Powerful eCommerce Marketing Platform

Incentivized
Tim BermanView profile
Founder and Growth Evangelist in Marketing at Big Red's Equipment Sales (11-50 employees employees)

Pros

  • Segmentation by distance.
  • RFM segmentation.
  • Product recommendations.

Cons

  • Integration is overly complex.
  • Cannot progressively profile from anything other than an email address.
  • Too expensive.

Return on Investment

  • Gave us more granular segmentation than simply pages visited or products purchased.
  • Helped us segment local customers vs long-distance customers, and send different messaging to each.
  • It takes a product feed, so enabled us to launch personalized product recommendations in emails.

Alternatives Considered

Drip from Leadpages, ActiveCampaign and Infusionsoft

Other Software Used

Klaviyo, ActiveCampaign, Infusionsoft, Magento Open Source, MailChimp, Heap, Grow.com, Leadpages, Drip from Leadpages, Jive Hosted VoIP, Kixie, Trello, Evernote, Typeform, Stripe, PayPal Payments, PieSync, Skyvia, Loom, Bitly, LastPass, WiseStamp, AdRoll, Twilio Flex, Twilio SMS, Twilio Voice, Interact, Clearbit, LiveChat, Slack, SnapEngage, Hootsuite Pro, Google Forms, Google Ads (formerly AdWords), Google Analytics, QuoteWerks

dotMailer solutions work great for global firms!

Amanda Kocefas
Marketing Manager in Marketing at FiveTen Group (501-1000 employees employees)

Pros

  • Easy Editor - no HTML required. It's very easy to drag and drop your elements, customizing the campaign according to your needs.
  • Reports- the reports are robust, showing you your open rates, browsers used, who clicked what, etc. It is easy to section out this information and deliver it to the appropriate stakeholders.
  • Templates - building your own template library makes creating and sending campaigns and quick and easy experience. In a global company like ours, it also enables consistency across the brand locations throughout the world.

Cons

  • Updating contact lists can be cumbersome. It would be much easier if we could just make mass update to contact lists without having to export and re-import them. For example, if you upload a list of Joe's contacts and then want them to all be individually tagged with Jane instead, you would have to export the list, change everyone's rep to Jane, and then import the list again.
  • The time zone on our account is set to London which creates challenges for the other cities (New York, Chicago, Seattle, Sao Paulo) that we send emails for. We definitely have to be cautious when scheduling out emails so that we get the timing correct.
  • I would love to be able to view previous months' activities and expand the comparison tool to view trends over time.

Return on Investment

  • Better customer service
  • Increased brand awareness
  • Increased brand engagement
  • Streamlined processes
  • Regular communication with customers
  • Increased audience/reach