What is Digilant?
Boston-based company Digilant offers their eponymous integrated DMP / DSP (data management platform, demand-side platform).
Categories & Use Cases
Top Performing Features
Collection of third-party data
Third-party (external) data is collected and combined with first-party data.
Category average: 8.5
Audience taxonomy
Software enables construction and organization of site data into a structured taxonomy.
Category average: 7.8
Data Analysis Dashboard
Dashboard enabling data to be segmented to help reach audiences more precisely.
Category average: 8.2
Areas for Improvement
Tag Management
Tag-based audience management to assist with categorizing data into a hierarchical data taxonomy
Category average: 7.1
DSP integration
Integration with DSP platforms for ad buying
Category average: 8.2
Campaign Analytics
Dashboard for measuring and comparing campaign performance.
Category average: 6.4