If B2B lead generation is your thing, get in touch with DemandWorks
Rating: 9 out of 10
IncentivizedUse Cases and Deployment Scope
My agency uses DemandWorks to assist in garnering leads for our B2B client sales initiatives. We typically run about 2-3 campaigns with DemandWords a quarter because this client has several different lines of businesses whose audiences we need to tackle separately, in which DemandWorks has the ability to reach each sector. They help us deliver a sure amount of leads to the client without the uncertainty of the campaign not being successful like with platforms such as LinkedIn and Facebook.
Pros
- Deliver Quality Leads.
- Reps have great communication and are always willing to help.
- Always giving recommendations on how to better this campaign if it is one that has a larger audience size.
Cons
- I think their demand pro feature is cool but it doesn't quite function as well as their ABM feature. Seems like it's just impression dumping
- Their self-service site is not that user-friendly. There could be room for improvement
Likelihood to Recommend
My account rep will always find the best "personas" for our campaign. If I were to give him Engineers & developers as a target, he'd come back with more granular targeting that can be added to the campaign so that we're actually reaching the people that we want on our lists. This makes our client's jobs so much easier because the leads are of quality and they see high conversion rates when they run their own initiatives.
Vetted Review
1 year of experience