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Klarity

Score6.3 out of 10

8 Reviews and Ratings

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What is Klarity?

Klarity is a B2B marketing and sales prospecting tool used to build and view prospect lists with varying levels of features. It is backed by data cleaning and enrichment processes that ensure the contacts it provides are valid and reachable.

Categories & Use Cases

Media

Screenshot of Step 1: Build Lists
Screenshot of Step 2: Activate Team
Screenshot of Step 3: Monitor Team Activity
Screenshot of Step 4: CRM Export

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Screenshot of Step 1: Build Lists

Reviews

What users are saying about Klarity.
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Open and Honest Review of How We Use DemandScience Intelligence

Incentivized
Mark DeBoerView profile
Sr Vice President of Sales in Sales at Darwill (201-500 employees employees)

Use Cases and Deployment Scope

We use DemandScience Intelligence to look for additional contacts and contacts within prospective companies we are targeting. When looking to find as many angles into an opportunity, we are hunting for any relevant names we can find.

Pros

  • Identifies companies within a particular industry
  • Presents intent data

Cons

  • Quality of data
  • User interface
  • Integration with Salesforce.com

Return on Investment

  • Cost neutral I'd assess at this point.

Usability

Alternatives Considered

ZoomInfo

Other Software Used

Basecamp, Atlassian Jira Align (formerly AgileCraft)

DemandScience Intelligence Intent Data for the Win

Incentivized
Timothy Schmitt
Director of Sales in Sales at Dinvy (1-10 employees employees)

Use Cases and Deployment Scope

We use the tool for lead generation. We pull lead email and phone information.

We build ABM campaigns by utilizing intent data for purchasing along with keywords and technology install data. Leads must have a confirmed connection to email.

Pros

  • Has confirmed connection of active users and companies.
  • Allows viewing intent data of what companies or contacts have been searching.
  • Can view technology installation when doing a competitive analysis.

Cons

  • Better UI for selecting fields within a filter interface E.G., tech Install, and have the fields appear immediately.
  • Be able to deselect a filter box without needing to deselect sub-filter features within.

Return on Investment

  • Support of our ABM campaign for specific business users.
  • Finding quality leads via intent data.

Usability

Alternatives Considered

ZoomInfo

Other Software Used

Salesforce Essentials (formerly SalesforceIQ), Pardot, HelloSign, WordPress, Concord, Divvy, Bill.com, Zoom, ZoomInfo, Slack

Could be better but have had a promise that it is being improved.

Incentivized
Alison LoperenaView profile
Managing Director, CEO in Sales at teamtogether (1-10 employees employees)

Use Cases and Deployment Scope

Our team was having a hard time collecting relevant leads and so contracted DemandScience. At the start there was a non-negligible bounce rate and our team found that the BI feature did not do much to differentiate leads (i.e. there was limited/no difference in response rate). It was a bit of a hassle to reclaim credits that had bounced and were at first not possible to get back credits for people whose email hadn't bounced but had left the organization that the email was for 12+ months ago. All in all, has not been the right fit for us up til now. Account managers are decent and our team will be testing some new features over the next few months.

Pros

  • Data
  • Mobile
  • Customer service

Cons

  • Inaccurate data
  • You don't know if you've already downloaded the data for a user
  • Cost

Return on Investment

  • Lead database size
  • $ spent on unproductive leads
  • Sales team frustration

Usability

good for confirmed connect

Incentivized
Verified User
Employee in Sales (201-500 employees employees)

Use Cases and Deployment Scope

We leverage Klarity for outbound prospecting. Having the confirmed connect helps increase connection rate

Pros

  • confirmed connect
  • provides account intent
  • high quality data with confirmed connect

Cons

  • Quality of data outside of confirmed connect

Return on Investment

  • connection rate is increasing providing SDR's with more opportunities to have conversations, learn messaging quicker and navigate through the company to find the correct poc

Usability

Alternatives Considered

NewgenONE Digital Transformation Platform

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