I used Demandbase to prospect leads, find more information about the company and the prospect and understand better their pain points. It was very helpful and accurate, I was able to determine if my lead was still an actual employee of the company, besides, the LinkedIn and Google links were very helpful to obtain additional information and classify ATL, OTL and UTL leads.
Pros
Gather company information
Provide updated and accurate data
Easy to manage
Visually attractive to work on it's website
Cons
Extend the time period you are logged in before taking you out and needed to log in again
Likelihood to Recommend
It is well suited when looking for prospects where you need to find the right and correct person, since the name of the lead can be common and so, you can confuse them. By researching through company then employees in that company, makes it easy to avoid mistakes. The option to create your own watchlist allows you to continue working on other leads without losing the information.
InsideView is used for sales development internships in my organization. It is used to find insights on companies; it is used to access company financials, org charts, and size. InsideView is used to follow daily news alerts on companies and for conversation starters. It is used to find the contact information of prospects. It solves sales problems by finding the contact information of prospects when building a lead list.
Pros
alerts on company news
company and contact information
insights on company and prospects
Cons
better arrangement of company profile pages and features
Likelihood to Recommend
InsideView is well suited for learning about companies; profiles, getting insight and news alerts. it is well suited for sales development; building a lead list, getting insights on companies, and finding new connections through LinkedIn. it is a helpful tool for building an ideal customer profile. When using InsideView, It is important to have a valid name and company in other to achieve your objectives.
I loved how easy it was to build a watchlist for companies I was researching. You can import a list of multiple organizations all at once and be immediately up to date on their latest developments. The company search feature is excellent, providing an instant overview of financials, org charts, size, and recent news. I was surprised by the wealth and accuracy of data that is immediately made available at one's fingertips, including phone numbers, email addresses, and even social details on prospective clients. Instead of searching on multiple platforms, or even different places on the same platform, InsideView gives access to all relevant data in one place, at one glance. It made my internship experience a lot more productive and streamlined. I can't imagine doing my work going forward without this essential tool!
Pros
Accurate and complete contact information for anyone in a management position
High-level overview of prospect's involvement at their company and previous work history
Excellent aggregation of company news and mentions, including on social media platforms
Cons
I experienced some lags in how long it took for a watchlist to populate, which was up to 24 hours in one case
Once looking at a company profile, it would be nice to navigate back to search results without having to initiate a whole new search sequence
Likelihood to Recommend
While InsideView seems more comprehensive than LinkedIn SalesNavigator, when you're looking to identify and save contacts with a particular area of responsibility (IT, for instance), Navigator provides results and means to track them more quickly and easily. Having to "unselect" every other job area category when initially landing on a company overview page in InsideView is tedious and time-consuming.
It is like LinkedIn met Pinterest and had a professional bodybuilder child! Incredible power to create a whole world of information around the specific industry--compiling knowledge, articles, trends, influencers, businesses, and a whole lot more! We used it specifically for the task of generating knowledge of certain industries to procure information for sales lead procurement. The main areas it addresses are how to create a bubble of facts so that you can be in the know about a specific areas of business!
Pros
Personalized news channel--the watch list functionality
Easy integration of business information pulled from LinkedIn
Integration from sales leads list
Cons
Design--the UX could use a facelift, driving appeal and efficiency in navigating the website
Likelihood to Recommend
InsideView, from Demandbase, can be useful in many different scenarios, even though I used it specifically for sales prospecting, it could easily be translated to other professions. Anyone can use it to create a personalized, business-focused collection of contacts, information, and important industry news.
My Likes & Dislikes: Building a Watchlist to Track Companies using Insideview. My likes definitely out weight the dislike of using this tool. I like how much research time I save by breaking down the important aspects that Insideview considers about each company which is Company, People, and Insights. The tool allows you to copy and paste your target company leads straight out of your sales cadence into a Watchlist that can be labeled per target of leads. I’ll talk about what aspects of the tool were most useful to me in my research. The tool gives so much information about what to consider about a company. My watchlist aspects gave me fast expert points to pay attention to. At first glance, my list gives a number of employees and revenue which gave me an idea of which companies to prioritize my outreach. First Company tab, I LIKE the overview information that defines the company. On this tab, you find a clear summary of what the company does, followed by a website to learn more about their Products and Services. The Industry knowledge subtab lets me know how the company wants to use its product. For me having that industry knowledge sets the tone for how I should approach offering the value of my product to align with their focus. The next subtab that stands out strongly is the Challenges the company faces. This tab shows information that allowed me to consider mechanisms of practice or a lack in advancement the company faces internally and around their customer challenges. This is where I gain my expert opinion on what strategies or technology a client could benefit from using. Call Prep tab displays a list of questions that are perfect for digging deeper into the companies challenges. I found them to be a great insert in the first stage of my call script using the SV Academy Conversational Selling Methodology. During my intro call to clients, I used these relevant open-ended questions to build credibility and trust to speak to questions concerning their industry. Dislike having to go back into the Watchlist drop-down to select my custom watchlist each time to do a new search on the next company. I would like to just click a return tab back to my watchlist to cut down my clicks every time I need new company research. Second People tab, I LIKE the directory because it lets you follow the more impactful organizational leaders, narrowing down job functions and Job level. This tool helped me dive directly into the research of my persona verifying contact information, directly linking me to their Linkedin and their Google search. Great way to save a few clicks while searching your persona. Dislike on People Tab was not having a detailed summary of my persona. This wasn’t a big bummer because I could just do the detailed research on my own using the Linkedin and Google links Lastly on Insight Tab, I LIKE the most recent news events about the company because they helped with my ideas to form my personalized intro emails. I was able to mention recent successes or praise around the company growth initiatives. Also above some news articles, Inside view uniquely lists contacts within the organizations that are mentioned in news articles to help see other impactful influencers and decision-makers within the company. Dislike about Insight Tab: None!
Pros
Saves time on researching Prospects
Lets users create watchlist per targeted list of Leads
Provides helpful expert knowledge to gain credibility with persona
Directory for impactful leaders in an Organization
Recent News and Events On companies
Cons
Dislike having to go back into the Watchlist drop-down to select my custom watchlist each time to do a new search on the next company. I would like to just click a return tab back to my watchlist to cut down my clicks every time I need new company research
Dislike on People Tab was not having a detailed summary of my persona. This wasn’t a big bummer because I could just do the detailed research on my own using the Linkedin and Google links
Likelihood to Recommend
I’ll talk about what aspects of the tool were most useful to me in my research. The tool gives so much information about what to consider about a company. My watchlist aspects gave me fast expert points to pay attention to. At first glance, my list gives a number of employees and revenue which gave me an idea of which companies to prioritize my outreach.
First Company tab,
I LIKE the overview information that defines the company. On this tab, you find a clear summary of what the company does, followed by a website to learn more about their Products and Services.
The Industry knowledge subtab lets me know how the company wants to use its product. For me having that industry knowledge sets the tone for how I should approach offering the value of my product to align with their focus.
The next subtab that stands out strongly is the Challenges the company faces. This tab shows information that allowed me to consider mechanisms of practice or a lack in advancement the company faces internally and around their customer challenges. This is where I gain my expert opinion on what strategies or technology a client could benefit from using. Call Prep tab displays a list of questions that are perfect for digging deeper into the companies challenges. I found them to be a great insert in the first stage of my call script using the SV Academy Conversational Selling Methodology. During my intro call to clients, I used these relevant open-ended questions to build credibility and trust to speak to questions concerning their industry.
Dislike having to go back into the Watchlist drop-down to select my custom watchlist each time to do a new search on the next company. I would like to just click a return tab back to my watchlist to cut down my clicks every time I need new company research.
Second People tab,
I LIKE the directory because it lets you follow the more impactful organizational leaders, narrowing down job functions and Job level. This tool helped me dive directly into the research of my persona verifying contact information, directly linking me to their Linkedin and their Google search. Great way to save a few clicks while searching your persona.
Dislike on People Tab was not having a detailed summary of my persona. This wasn’t a big bummer because I could just do the detailed research on my own using the Linkedin and Google links
Lastly on Insight Tab,
I LIKE the most recent news events about the company because they helped with my ideas to form my personalized intro emails. I was able to mention recent successes or praise around the company growth initiatives. Also above some news articles, Inside view uniquely lists contacts within the organizations that are mentioned in news articles to help see other impactful influencers and decision-makers within the company.
InsideView, from Demandbase, is my battle station for sales! I really enjoy how easy it is to get news on companies I am targeting via the watchlist feature and finding stakeholder information through the organizational charts. InsideView, from Demandbase, has helped me save a lot of time by having news delivered straight to my inbox, which I use to create customized emails and start conversations. The directory tool allows me to find reliable contact information quickly and connect with decision-makers via LinkedIn. Overall, the time saved has allowed me to create custom emails with a significantly higher click-through rate and response rate when compared to my templates without information from InsideView, from Demandbase.
Pros
Up-to-date news and financial information.
Directory is very easy to navigate.
Very easy to set up watchlists and find people.
Cons
Newsfeed should put more articles on one page so you don't have to scroll as much.
Likelihood to Recommend
I find InsideView, from Demandbase, super helpful in gathering news and financial information. This, in turn, allows me to create customized emails for decision-makers. It's a great one-stop shop for my sales email outreach and helps me save a lot of time. The application is effortless to set up and use. I can see the positive impact InsideView, from Demandbase, has had on my email outreach.
I used InsideView as part of my SDR Internship with SV Academy. I found it to be a great resource for finding relevant information to personalize prospect outreach. The user interface is intuitive and (depending on the company) there is a wealth of information. As InsideView continues to build on its dataset of company information, it could become the authoritative platform for prospecting research.
Pros
Provides relevant insights on prospects
Daily news alerts for conversation starters with prospects
Expanding database of company and employee information
Cons
Needs more information on small and mid-size companies
Likelihood to Recommend
The best use case for Inside View is prospect research. It is especially helpful in providing conversation starters for outreach emails. Relevant articles can provide signals that personas at ICPs may be open to meetings.
InsideView was a very critical tool for me when reaching out to potential clients. It truly enables personalization in an efficient timeframe. Even better than LinkedIn for personalization in my experience, I was able to pull up the prospect's company. Conduct a Google search for the specific prospect through InsideView (which is a very convenient feature) and be able to pull up company/industry specific news for further personalization when reaching out. Depending on the typical size of your leads InsideView may or may not have that company in their database, I was working with lower-tier leads so sometimes I wasn't able to actually find the company on InsideView. This was a pretty rare problem for me and one I would be surprised to see other people running in to frequently as I was in an internship and had limited access to decent quality leads. It was used by every person in our internship to differing degrees of success, but once we all figured it out it was a very strong tool.
Pros
You are able to quickly and easily compile a list of companies not only from your LinkedIn but from SalesForce with a specifically formatted excel file.
Very understandable layout, easy to interact with, and a variety of helpful information all in one easy to access area.
Having industry and company news is key for personalization in outreach (and personalization is key to success).
Cons
No strong critiques from my experience, was very user friendly and if they didn't have a company's information in the database you were unlikely to have much more success through Google.
Likelihood to Recommend
InsideView is very well suited for sales, truly creates an avenue for personalization that would have otherwise been closed. InsideView is helpful at keeping you up to date on existing clients. You can add as many companies as you want to your watchlist and constantly keep up to date on what is going on in their industry or even their specific companies. I could see it being less useful for doing general research on companies for M&A as the information Is pretty limited and only has what they can compile from the internet so no private news or anything.
I loved the watchlist to track companies since it made my life, thousand times easier. I remember getting a trigger event alert from my watchlist, and I knew I could capitalize on it. I liked it because I had to connect my LinkedIn contacts for others to use. I've spent my life building those contacts and what scared me was letting others on my team use me as a reference.
However, having that option enabled me to get more people to sign on. I've got to say what InsideView could let me do that I could not do before is get those alerts, and I capitalized on it!!!! It helped my experience as an SDR intern understand what trigger events worked and what things I could improve regarding my goals.
Pros
Find insights on prospects
Follow daily news alerts for conversation starters
View company and contact information
Find new connections through LinkedIn
Cons
I wish it could plugin into my SEP & CRM this way it would allow me to find things faster on them.
Likelihood to Recommend
If your an SDR or AE(I have a financial sales background and sold directly to high networth and ultra-high networth individuals), this is KEY to your funnel.
There's no way better to tailor and personalize your outreach than InsideView. If you're in a clutch and "need to figure it out," this platform is where you get it.
Love Demandbase and it's previous version of Engagio. It quickly gives insights on how to connect with my customers and find a way to give them value.
Pros
Recent marketing communication that was received.
Search history of customers.
Business landscape.
Executives with interest.
Cons
Notifications sometimes are not clear as to what made the customer engage.
Ease of searching recent contacts.
Better contact information for the engaged prospects.
Likelihood to Recommend
A fantastic tool to add to all the other activities we do. Most of my process is spent finding common ground and a reason to interact with my prospects. This gives that insight and should be added to everyone's process.
