#1 most frequent
United States of America
95.6%14,292 installations of 14,944
What is Dealer.com?
Cox company Dealer.com offers a suite of marketing applications and support for online and digital marketing, product presentation and dealer websites, digital advertising and retargeting, and managed services if desired.
Categories & Use Cases
Who Buys & Uses Dealer.com
#2 most frequent
Canada
4.0%592 installations of 14,944
#3 most frequent
Germany
0.0%7 installations of 14,944
Do not use Dealer.com
Use Cases and Deployment Scope
I have been in the Auto industry for over 30 years and have used many website providers. However, I have never seen a worst product than these guys. When we switched over to them from another website provider they assured us that they are the best and the greatest because they are associated with Cox automotive. Nothing could be further from the truth, terrible customer service as well as old technology that is not applicable for the current auto industry. Most features don't work and tell us they can not figure out how to fix it. They admit that their tool is broken and they are not going to do anything about it. I guess when you're part of the Cox Automotive and have all those clients you don't care if you loose a few.
Cons
- It takes over 24 hours to get inventory from vAuto to our website.
- They can't fix our meet the staff page.
- They randomly add images, delete prices on our site on their own.
Return on Investment
- Terrible ROI
- Terrible support team
- Terrible communication
Usability
Other Software Used
Dealertrack, vAuto Provision
Dealer.com Over the Years, Long History
Use Cases and Deployment Scope
We are franchise OEM dealerships with the brands Ford, Lincoln, Mercedes-Benz, BMW, and Cadillac. Dealer.com is our website provider for our group sites and our OEM websites. Dealer.com is widely accepted as an approved website vendor, and we use it currently since all brands approved of it and it would be easier to work between them this way (connecting/inventory/etc). I am on the website and in the backend tool multiple times a week.
Pros
- Currently have unlimited exports of inventory
- Allowing you to update your website template to a new one whenever you want
- Monthly calls with reps - who also let me know when something becomes uncompliant on the website per OEM requirements
Cons
- Advertising (adwords/FB). Our rep used to lead that and we would discuss results and game plans on each monthly call. Apparently, now, they moved all advertising to a group and some random person handles it and I never get told anything anymore. No monthly calls, no strategies. If I even want to know the results, I have to force communications instead of them sending me results/reports themselves.
- Cookie-cutter approach to all content creation, SEO work, advertising, etc. No local touch or unique detail is given.
- Falling behind the competition. The details they are improving are not the things that are important to my managers/our team. Managers now bring up how other sites are better than ours a lot more than they used to.
Most Important Features
- Ease of website use for customers
- Mobile website functionality/look
- Inventory exports to third parties
Return on Investment
- How can you give concrete info on ROI? A website is a requirement, so obviously it has had a positive impact since that is the #1 place customers will shop our inventory.
- Traffic to our website has steadily increased over the years, so we know that Google is still finding it, and it's doing its job for searches.
Other Software Used
VinSolutions, CDK Drive