TrustRadius Insights for Dealer.com are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Recommendations
Users have made several recommendations based on their experiences with the software. The most common recommendations are to use the self-hosted version of the software, recommend it for frequent purchase users, and utilize it for monitoring subscribers related to campaign visualizations. These recommendations highlight the benefits of utilizing the self-hosted version, catering to frequent purchase users, and leveraging its capabilities for monitoring subscribers and campaign visualizations. Users find that the self-hosted version offers better control and flexibility, while also providing a user-friendly experience for frequent purchase users. Additionally, the software's tools for monitoring subscribers and campaign visualizations are praised for their effectiveness in optimizing marketing strategies.
I have been in the Auto industry for over 30 years and have used many website providers. However, I have never seen a worst product than these guys. When we switched over to them from another website provider they assured us that they are the best and the greatest because they are associated with Cox automotive. Nothing could be further from the truth, terrible customer service as well as old technology that is not applicable for the current auto industry. Most features don't work and tell us they can not figure out how to fix it. They admit that their tool is broken and they are not going to do anything about it. I guess when you're part of the Cox Automotive and have all those clients you don't care if you loose a few.
Cons
It takes over 24 hours to get inventory from vAuto to our website.
They can't fix our meet the staff page.
They randomly add images, delete prices on our site on their own.
Likelihood to Recommend
I would not use Dealer.com for website. There are many better and more responsive website providers at lower price.
We are franchise OEM dealerships with the brands Ford, Lincoln, Mercedes-Benz, BMW, and Cadillac. Dealer.com is our website provider for our group sites and our OEM websites. Dealer.com is widely accepted as an approved website vendor, and we use it currently since all brands approved of it and it would be easier to work between them this way (connecting/inventory/etc). I am on the website and in the backend tool multiple times a week.
Pros
Currently have unlimited exports of inventory
Allowing you to update your website template to a new one whenever you want
Monthly calls with reps - who also let me know when something becomes uncompliant on the website per OEM requirements
Cons
Advertising (adwords/FB). Our rep used to lead that and we would discuss results and game plans on each monthly call. Apparently, now, they moved all advertising to a group and some random person handles it and I never get told anything anymore. No monthly calls, no strategies. If I even want to know the results, I have to force communications instead of them sending me results/reports themselves.
Cookie-cutter approach to all content creation, SEO work, advertising, etc. No local touch or unique detail is given.
Falling behind the competition. The details they are improving are not the things that are important to my managers/our team. Managers now bring up how other sites are better than ours a lot more than they used to.
Likelihood to Recommend
Dealer.com is good at figuring out unique filters for how inventory will show up on the website. When vehicles should/should not show up, badges on particular vehicles, etc. Easy to change website templates. The issue is that templates are all starting to look alike. Also, they do try to make things look nice but are falling behind in functionality. For example, specials pages. I know people don't think much of blogs, but that is where we can post local content and Google crawl and use that for search engines. Dealer.com is probably one of the worst with blogs. Either you have to pay for it separately just to have it (not included in the website), or you have to have Premium SEO Package.