Datanyze Review - Account Data Necessity
Pros
- Tech Stack Data
- Background Info
- Discovery
Cons
- Downtime
Return on Investment
- Better Discovery
- Better Calls
- More Pipeline
- Important Data
Other Software Used
SalesLoft, ZoomInfo
What is Datanyze?
Datanyze is a sales intelligence and lead generation solution. Data can be accessed right within Salesforce.
Categories & Use Cases
Top Performing Features
Tags
Organizational structure allows users to tag certain records in order to create groups, flag materials that need additional attention, etc.
Category average: 7.7
Filters and segmentation
Allows users to filter contacts and segment leads to explore data and create lists.
Category average: 8.2
Append emails to records
Allows users to selectively or automatically append email threads and attachments to leads/contact records.
Category average: 7
Areas for Improvement
Smart lists and recommendations
Automatically segments and qualifies leads into dynamic smart lists; more advanced tools can make recommendations not only about which leads to follow up on, but when to follow up or with what material. Actionable intelligence.
Category average: 7.4
Alerts and reminders
Sends sales teams alerts/reminders about key happenings, opportunities, and recommended actions to take with leads.
Category average: 7.6
Identification of new leads
Helps source leads at an acceptable rate, volume, and quality.
Category average: 7.7
Datanyze is worth the ROI
Pros
- Compared to BuiltWith, Datanyze recognizes more software vendors.
- I'm given so much information when I pull Datanyze that I normally don't have to waste time on a website figuring out what software a prospect is using.
- The breakdown of software vendors with logos is very user-friendly.
Cons
- I think that some vendors that have a smaller customer-base are not captured by Datanyze.
- I think they're missing out on a lot of non-profit specific software.
- The lag in Datanyze and google chrome could be improved. Sometimes I have to pull Datanyze multiple times to receive the information.
Return on Investment
- I'm able to make an extra $200 a month because of Datanyze.
- In all honesty for what I do, you do not need to spend $10 a month on Datanyze. You can use the free version and it works just as well.
Datanyze is great for sourcing target accounts
Pros
- Easy to create reports based on multiple criteria
- Integrated with our CRM to easily show what companies already exist
- Nice Chrome plugin for additional insight
Cons
- I'd like to be able to source actual contacts within companies
- Contact information with direct dials
Return on Investment
- Datanyze has been helpful for finding target accounts
- We still rely on other tools for direct contact information within organizations
Alternatives Considered
ZoomInfo
Other Software Used
HubSpot, ZoomInfo, Vidyard
Datanyze is THE best tech stack research tool...for the right company.
Pros
- Datanyze does a great job of allowing you to not only narrow down on the specific technology stack but also allowing you to cross section this data by location. So you can choose specific users of software in specific areas.
- You can create specific targeting criteria lists and save them which allow you to not have to constantly rebuild your targeting metrics.
- Pushing data into Salesforce is very easy and allows you to match up your prospecting data with your leads inside of Salesforce.
Cons
- Datanyze used to give really good data on specific person level. You could then look up prospects using the Chrome extension inside of LinkedIn. This made prospecting extremely easy and very efficient. Unfortunately, this no longer exists and it is much harder to do without their data.
- I have found that sometimes the data inside of datanyze is not always current. When reaching out to companies they will mention that they were just testing a tool, not fully using it.
- There are really no other places to push the data from Datanyze except for Salesforce. This makes it tough when using other tools or CRMs.
Return on Investment
- Datanyze reduced our time to prospect leads by at least 50%.
- It created a go-to place for us to research prospects and got everyone on the team on the same page in regards to our data.
- Datanyze increased our number of relevant conversations by at least 2x because we have confidence when reaching out to a company that we can speak directly to their need.
Alternatives Considered
Clearbit and BuiltWith
Other Software Used
SalesLoft, Zendesk, WordPress
Datanyze helps me with my competitive intelligence efforts!
Pros
- Very pretty interface
- Really like how clear it is
- Like that you can still see lots of information as a free user (good way to entice me ;)
Cons
- Wish that there was more clarity in how certain numbers are calculated - for example I didn't really understand where the Market Share number comes from exactly and I couldn't find info when I researched.
Return on Investment
- Helped me greatly with projects I was working on for competitive intelligence
Other Software Used
Evernote, Chrome DevTools, Slack