Databook

Databook is a platform for Strategic Relationship Management (SRM), which the company describes as a go-to-market process for deepening and expanding sellers’ connections with customers by aligning around a clear understanding of customer need.

How Databook does SRM:

• Databook continuously scours and captures dynamic data signals from buyers to discover their current priorities and financial pain.

• The platform’s signature application, Strategy Builder, then uses this information to automatically define the most relevant go-to-market strategies for each customer.

• Strategy and buyer data are also infused throughout the GTM ecosystem—so critical account and forecasting processes are always refreshed with current info.

Databook’s platform makes SRM scalable, enabling discovery and management of the strategic sales story for every account. In this way the platform guides GTM teams to become more efficient, and more effective.

Databook boasts users among enterprise companies like Salesforce, Microsoft, and Databricks, who use Databook’s SRM platform to build the kind of deep customer connections that lead to bigger, better deals.