Data.com (discontinued) Reviews & Insights

Data.com is a great tool when you are looking up information to work with your Salesforce database because it has extremely accurate information. Business problems this product addresses would be 1) Needing to know specific contacts in an account, 2) Needing to know specific information about a contact in an account, 3) Needing to know specific contacts in a zip code.

There are many scenarios that make data.com well suited, but most specifically, it works very well when looking for contacts within a certain zip code. You can sort and find information about these contacts and pay by points. This helps because you are able to pick and choose which you want to pay for.

I have used it in my previous organization to connect digital advertising data to the dashboard that the sales team operates. It has been a vital tool to be able to reach out to the target audience at various points in their buyer journey.

As far as the marketing or sales department is concerned, data.com is very helpful to get an overview of the audience & create future marketing plans accordingly. But sometimes it gets difficult to find data at the granular level. In those scenarios, you would have to visit individual platforms, rather than relying just on Data.com

My company uses Data.com as an integrated CRM that provides all departments of the company customer information. Information about contacts, opportunities, leads, reports and dashboards, sales forecasting, workflows and approvals, sales collaboration, and partner management.

The system is more suited in large companies, global companies, which have a large customer base, in many countries. Large companies need to aggregate, organize and analyze customer information data to better manage customer relationships.
Is less appropriate in small companies.

I had used Data.com for over eight years before it was retired earlier this year. As a small business, I do not have a large budget for data acquisition. Data.com helped me get the data I needed to meet my objectives for generating sales revenue.

Data.com is the perfect solution for small businesses or individuals who need access to data but cannot afford the monthly expense that most providers charge. Data.com may not be suitable for teams who need just company info as Data.com does not allow you to purchase and download a list of companies, contacts only.

Data.com is used by our sales team to for lead generation and contact information. It provides great contact information such as emails and direct phone numbers for hiring managers.

As a salesperson, there is no such thing as too many resources for contact information. So although I would not be able to make Data.com my primary resource, it is definitely user-friendly and super easy to use to obtain more much-needed information.

Data.com is used in our organization to scrub contacts within Salesforce. After a meeting or demo we might have names, but no emails, or vice verse. Perhaps the name of a decision maker was mentioned, but no contact information was shared. Data.com helps us fill in the gaps. We also use it as we add accounts into Salesforce. Data.com is very useful because it includes annual revenue, legal name, and addresses along with the accounts that one imports. This cuts a lot of research time from my schedule and helps our sales team give the correct price book to our customers.

A great tool to further populate the information on a prospect account or contact. Also serves as a good tool for more general prospecting. You can basically find any company from a name or website and begin prospecting through that. Not so good if you want to build an email list. This is not the intended use for the solution.

Data.com is used in our sales and strategy teams at our company. We use Data.com to fuel all of our outbound sales activity and tie it closely to our account-based sales and marketing approach. Data.com is a great way for us to search for companies and contacts that fall within our ideal customer and prospect profile. Our strategy team uses Data.com to validate our assumptions on our target market and ensure we are reaching the addressable market, based on the data this source provides.

Data.com is a good prospecting and data information tool for any agency or company doing outbound prospecting. Data.com requires you to also have Salesforce CRM, so this tool is really only suited for those companies that can afford Salesforce. Because of this, Data.com seems like a better fit for companies with at least 30 or more employees (total in the company) and at least 5 Salesforce users.

Data.com is not a good fit for small businesses.

Our sales and business development teams use Data.com to research potential sales prospects and gather account information. Data.com provides company data for us to target our prospects and allocate resources appropriately. We are also asked by our marketing team to pull information from Data.com on specific industries and company profiles.

Data.com is useful if you are trying to segment an entire vertical or market. Company and account information is robust but specific contact information is lacking. They provide a granular level of data as it relates to industry standards (i.e. SIC, NAICS, etc.) but if the company you are trying to research is private or on a smaller scale, you may have difficulty finding the right information.

Data.com is being used by both the sales and marketing teams for deep insight into companies, projects and contacts. It is solving a big problem of where to concentrate your efforts, most return for your time spent. It allows the sales team to focus on growing accounts that utilize our types of services and are profitable.

Data.com is good for any sales team that needs to find buyers. It is good for prospecting companies and finding clients that are spending in your industry or on similar services. It might not be ideal for a sales team that already has existing accounts and are just managing those accounts.

Data.com was previously used by the business development and sales team at the agency I work for. It was our number one resource for prospecting and finding contact information for target leads. Aside from contact information, we leveraged Data.com for company information including headquarter address, annual revenue, Dun and Bradstreet numbers, and more.

Data.com is good for large-scale account based marketing and outreach campaigns. It provides business development professionals with a large amount of company and lead information. Users can easily filter and manage which leads and companies they want to import into Salesforce and add to their database. It is ideal for prospecting mid to large size businesses. Unfortunately much of the information is outdated and incorrect. I would often experience a high bounce rate on contact information that was directly pulled from Data.com.