Crownpeak Digital Accessibility and Quality

When we wanted to accelerate technical SEO to improve our page rankings, we needed a place to start. Crownpeak Digital Accessibility and Quality's set of checkpoints is that starting place. From there, it started a conversation of what was relevant and what wasn't, then we could configure the checkpoints to align to our business. Beyond that starting place, we grew into automated testing after gathering enough data to know where our blind spots were.

• Page rankings improved, though this was one of many tactics aimed at improving that measure.
• Ability to add in fixes into existing change management processes by provided structured error reporting.
• Dashboards relevant to different teams so errors could be prioritized differently.

Jira Software, Atlassian Confluence, EazyBI Cloud

Dqm consists out of a couple of different aspects, first of all you have the dashboard, this is used by the gate keepers of quality, Digital Services and the content owners of several different markets and businesses. Using this dashboards we keep track of large scale issues, template or component issues but alo hunt down the priority issues. The other tool is the cms plugin, this is used by all authors to make sure no isseus go live, and because some issues cannot be indicated by that plugin we also onboarded the Dqm live page checker. This tool can be used on the live page to check all checkpoints that are in the dashboard. We've been using the dashboards for more than a year and using the benchmarks we see great improvement on the website and apart from that over 30 checkpoints were added to make sure all aspects on quality were included. Some minor aspects (which the crownpeak team is developing) is reporting both on plugin usage as well as a daily management setup in the dashboard and the new checkpoints do not give any weight to the benchmarking scores, though they should.

• It improved seo A lot! Pages that shouldn't be indexed are cleaned up and seo specifics have been automated and fixed as much as possible
• Accessibility, creating awareness throughout the organization for digital exclusion is great and really gives the team a fulfilled feeling at the end of the day
• Usability, checkpoints that indicate broken user journeys (broken links, broken videos, broken forms) have been solved for 90% in one year
• The escalations that happened after the go-live of issues on new pages have gone down significantly

Siteimprove

It is an exceptional work tool, it has allowed us to create unique experiences, create an accessible and optimal workflow, it is one of the best solutions for large and small teams because it helps improve collaborations, marketing and maximizes quality in the content created and experiences with customers, Crownpeak is a tool through which we can obtain greater performance.

• Has created a positive impact on our business, making a return on all of our content.
• Through Crownpeak we can manage all the content of our websites and create unique experiences with all clients.
• Its price is accessible and it provides us with digital quality, always counting on the best in artificial intelligence technology.
• Thanks to tag management we can maximize productivity and generate more customer traffic on our website.

Yext

Uppler - B2B marketplace, Magnolia

Our organization and several of our clients use Crownpeak DQM to help ensure accessibility compliance, improve SEO, and ensure branding standards.

• Better SEO and a more accessible site equate to more visitors and sales
• Paper trail for WCAG auditing

• Crownpeak Digital Quality Management (DQM) helps us to ensure our website visitors have a positive experience
• As a marketer, I am better able to reach my objectives around usability, accessibility, and SEO using Crownpeak Digital Quality Management (DQM).

Optimizely Digital Experience Platform (formerly Episerver DXP), Moz, Google Analytics