TrustRadius Insights for Crazy Egg are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Valuable Click Mapping Feature: Many users have found Crazy Egg's click mapping feature to be highly valuable, allowing them to see exactly where visitors are clicking on their website. This information has helped them identify popular links and buttons, as well as areas of the page that were mistakenly believed to be clickable. The insights gained from this feature have enabled users to make informed decisions about their website's layout and design.
Helpful Scroll Mapping Feature: Users have praised Crazy Egg's scroll mapping feature for providing insights into how far users are scrolling down the page. This information has been helpful in understanding user behavior and making informed decisions about page layout and content placement. By using this feature, users have been able to optimize their websites and improve user engagement.
Powerful Segmentation Capabilities: Crazy Egg's segmentation capabilities have received high praise from many users. Being able to differentiate click patterns based on visitor properties such as technology, new or returning visitors, and other factors has allowed users to gain deeper insights into user behavior and tailor their websites accordingly. These powerful segmentation capabilities have helped optimize websites for different segments of the audience.
We used Crazy Egg within our ecomm department to track click behavior of our customers. It helps us to learn where our customers are engaging the most, what content draws their attention the most, and it gives us insight into how much of the content users are actually seeing. We use this information to drive content placement, CTA placement, landing page length and more.
Pros
It provides a very visual representation of user behavior.
It makes it very clear what elements of your content are getting the most interaction.
Cons
It seems there could be a better, more efficient way to organize past snapshot data.
Likelihood to Recommend
Crazy Egg can be very well suited to integrate your marketing and creative teams, to explore our layout and design affect your users behavior.
VU
Verified User
Program Manager in Marketing (Retail company, 51-200 employees)
Crazy Egg is currently used by my organization to understand visitor interactivity with newly released landing pages. We combined this data with our analytics data to start telling a more wholesome story with data. We often time triangulate Crazy Egg, Google Analytics, and survey data to understand areas of improvement and guidance for A/B testing.
Pros
Easy implementation on site.
Easy to understand visual reporting.
Easy (and fast) set up.
Great UX and UI within the tool.
Cons
I wish there was more customer support to lean on for test ideas and how to use the tool to our advantage. I'm sure there is a ton of value we haven't unlocked yet.
Sometimes the test set up for different devices is a little clunky.
On our sites, we have a ton of pop-ups. Despite checking off the "omit pop-ups" on the test set up, we still capture the pop up on the page's image which can cover up a ton of retail space to analyze.
Likelihood to Recommend
Crazy Egg is a great tool for those starting out with heatmap and clickmap tools. It has a user-friendly interface with extremely easy set up that can be implemented via Google Tag Manager instead of tapping into a developer resource. The visual reporting is easy to understand with the ability to filter by traffic source so that you can segment your analysis.
Crazy Egg is used exclusively by the marketing department! Myself, the paid media specialist, design team, and front-end developer all use the software frequently. Crazy Egg answers the question that all digital marketers ask.... how is my website being used by a real person? The heatmapping alone has led to radical changes to our website that has brought in large conversion rate changes on downloads, demos, and blog subscribers. It also provides a data-driven way to quantify the effects of a design change to the website or provides data to prove that a certain update should be made on the website. Crazy Egg is used often and provides the information we need to make high-level decisions on our website, landing pages, and more!
Pros
Heat mapping! Essential--you having a solid heat mapping software that shows where people are scrolling and what they are doing on your website is reason enough to get this software!
Oh, you want more reasons? Well, what about A/B page testing...
Still more? Okay, last one--recordings of actually sessions from visitors, so you can watch exactly what they are doing and see where they are getting hung up on your website or in some cases, things they are looking to click on that you didn't realize was important to end users!
Cons
Ahh, I honestly can't think of anything. All the features work as you expect. If I had to be super picky, the recording videos could use some deeper filter options.
Likelihood to Recommend
Crazy Egg is perfect for all organizations that are looking to understand their website traffic more deeply (In particular though--I think Crazy Egg really helps the SMB area as the pricing is very affordable to other options out there). Crazy Egg is perfect for tracking how far users scroll down the page, what they click on, where they come from (seriously--you want to see if a Mac user clicks on more things on your website than a Microsoft user, you can 100% do that with Crazy Egg). You can see session recordings, and create website A/B tests. Basically, Crazy Egg is your one-stop shop for digital analytics and A/B page testing!
In a process of understanding user journey on the website - we have thought of seeking a help of a tool which gives complete information on heatmaps, clicks and also gives user recordings. We have tried a few tools earlier but to some point, we are not happy with the outcomes and finally, we have preferred Crazy Egg. We tested and we got it.
It is used by me (marketing team) where I generate meaningful insights and deliver to sr.managers and stakeholders about how the user is performing with clear numbers. Crazy Egg addresses business issues in web marketing. The information says what are the do don'ts or what can be done better for that web page in order to engage the audience
Pros
Heatmap and scroll maps are definitely the biggest asset for Crazy Egg and this helps every marketer/business user to think a lot about the website and of course! this is the selling point for them too
Confetti feature is the 2nd and yes more important feature for someone who loves to compare user data with visits on the website. One need not go web analytics tools for other information as Confetti feature does most things happen
Overlay feature lets the user see clicks on every segment of the page with overall visits and LIVE visits.
Cons
Funnel analysis is definitely a missing feature and has to be initiated as users journey across pages is more important to understand and detailed view of conversion rate is important to analyze for any business user. As we live in the world of conversion rate
Likelihood to Recommend
+ I strongly believe that this tool helps when a firm has good user count (depends on business model) as most of these tools are data friends. More data - more valuable insights + Best fit if someone who is looking for deeper insights of individual page - Not suggested for very fewer visits of a website. Suggested toimprove better visit count
VU
Verified User
Analyst in Marketing (Internet company, 1001-5000 employees)
We use Crazy Egg to help direct UI and UX strategy.
Pros
I love the scroll mapping. It's a great way to gauge how visitors are interacting with our content.
We use this after on page changes to look for new behavior patterns.
Cons
I'd like to see integrated A/B testing capability.
Likelihood to Recommend
This provides high level data on visitor interactions with your website. We use this to help determine placement for our most important content, and to monitor page design changes.
VU
Verified User
Partner in Marketing (Internet company, 1-10 employees)
Crazy egg is being used by the analytics department as well as the marketing department. along with other solutions it is used to give a comprehensive idea on how people are using our pages and what can we do to optimize these pages, or what A/B tests to suggest. The analytics team use it to monitor new projects along with other analytics solutions and broadly oversee the performance of online marketing campaigns while the marketing team use it to optimize landing pages for campaigns.
Pros
Crazy Egg does a good job in helping us visualize users' page activity.
Helps us see how a user views a page.
Saves snapshots and results of pages so we can compare results and export them.
Easy to add to pages using WordPress.
Cons
The interface is confusing sometimes, especially if you have a lot of snap shots of pages running or stopped. It takes time to find the snapshot you need.
Results should be taken with a grain of salt and use other solutions to back it up.
It would be nice if they had more feature that suggests improvements to your page.
Likelihood to Recommend
Crazy egg gives you a good idea of how users are seeing your site and how they use it. It's a great tool to have when launching new sites or new pages. But by no means is this is a standalone solution. Always backup your results with numbers from analytics and other solutions.
VU
Verified User
Manager in Marketing (Leisure, Travel & Tourism company, 201-500 employees)
The primary use of Crazy Egg is heat mapping so we can determine whether a design is effective. It is also used for placement of material, and finding areas to test. A good example is we recently launched a page with a very large hero image that was not actually a clickable element. We found numerous clicks on it, which indicated that visitors believed it to be a banner. We're now testing adding CTAs to that hero image. In other instances, we've been able to determine that certain content was simply seen by no one and we were able to scrap it, leading to quicker load times and more concentrated content. Even more important has been finding material below the fold that was being viewed frequently, which let us know which content was truly important.
Pros
Click Mapping - it is valuable to know where visitors are clicking and Crazy Egg does this.
Scroll Mapping - I think this may actually be even more valuable. There's often a bias toward very long pages and being able to clearly show how this is damaging the ability to have a visitor receive the message has really helped our designers reorient expectations.
Segmentation - In addition to mapping clicks, Crazy Egg does a good job of differentiating who has been clicking where based on technology, new/return visitors, and other visitor properties.
Cons
Single Page Applications - if you have a single page application, it's difficult to get the click mapping to work for anything beyond the first view of that page. You need to be able to add very specific code, which detracts from the otherwise easy use of the tool.
Exports - Exports take a really long time and are necessary as your ability to have teammates log in is extremely constrained by the pricing model.
Responsive Pages - I recognize this is a big ask, but I'd like to be able to see how things are clicked when the page is in a different configuration. It's not served in the same manner on a phone as on a desktop, so seeing the snapshot reflect that configuration and the appropriate clicks would be great.
Likelihood to Recommend
I think Crazy Egg is a pretty good tool for static pages where there's little interactivity. You'll get a really good grasp at what's being looked at and clicked on, but unless you've got some dev resources, if you have a site that's heavy on single page applications, you're not going to get nearly as much value out of it.
We use CrazyEgg to do heatmaps and scrollmaps for different devices across a variety of websites. The heatmaps allow us to see the elements of a page that users interact with on desktop and mobile devices, and the scrollmaps enable us to see which content people see as the navigate the page.
Pros
Provides heatmaps that shows you the elements on your site that are and aren't performing well.
Provides scrollmaps so you can see how far down a page users are scrolling and which content never gets seen.
Screenshots show you how your website looks across a variety of different devices.
Provides a type of clickmap called confetti that enables you visualise clicks by segments - device, new/returning visitors, campaigns and other metrics.
Cons
Visualisations are limited - CrazyEgg doesn't offer attention maps or mousemove maps like some products.
Screenshots can take the better part of a day to generate. If you've got large traffic and want quick insights, CrazyEgg isn't the right tool.
No automation - if you want to run a set of heatmaps regularly to keep track of frequently changing content, this needs to be done manually.
No integrations with A/B testing tools, which would be very helpful.
Customer support experiences haven't been great. All requests seem to be managed by one person, who isn't interested in helping fix bugs and is generally unhelpful.
Likelihood to Recommend
Crazy Egg is great if you have static content and want to be able to easily set up heatmaps and scrollmaps to see how people interact with your webpages across different devices types. Straightforward and reliable.
In circumstances when you want fast turnarounds, Crazy Egg isn't the right tool as the visualisations often take the better part of a day to generate. It also doesn't perform well if your site has dynamic content - either AJAX-driven or dynamically expanding.
VU
Verified User
Professional in Marketing (Events Services company, 1001-5000 employees)
Our information architects and IA's who are employed by our clients use it, to analyze behavior and make page design decisions. Senior managers are another audience when we are trying to discuss or persuade.
Other TrustRadius reviews give excellent summaries of how it can be used as an analytics tool.
Pros
Shows where people click
For some reports, allows segmentation of visitors --- by browser, time of day, referrer, etc.
Shows how far down people scroll
Has numeric output (the List report) as well as a visual heat map
Cons
In our testing, it's become clear that CE doesn't capture all clicks. Not sure why some are missed. This may not be a huge problem since you really want to get a few thousand visits before doing any analysis, and since the missed clicks seem to be random, I think the end result will be perfectly all right.
I'd like to see just the visitor's FIRST click on a given page, as one of the alternative views.
Better and more detailed documentation on how the tracking actually works. There is some confusion about whether the screen coordinates of the click are tracked, or the element being clicked on. The former method seems to be used in the Heat and Confetti views and can get thrown off significantly by different screen aspect ratios and resolutions. The Overlay and List views seem to be based on the element being clicked on, and these views disregard clicks that don't happen in a hot area. A detailed explanation, with implications for different site technologies (responsive, tabs, other dynamic elements) would be really helpful for a minority of customers to whom this is critical.
Scroll map is nice but not really useful because it doesn't take into account where the fold is for the individual visitor. At least, I don't think it does (see previous comment about technical documentation). Great additions would be seeing the average fold line for all viewers, AND being able to segment like the Confetti View does. Also, it's not clear whether the scroll is measuring the middle point or the bottom of what's on their screen.
Likelihood to Recommend
Crazy Egg is perfect for HTML pages with no tabs, expanding elements, or responsive implementation. It is questionable for anything else ... but better than nothing and worth the price.
At the media-buying start-up where I used to work, each of us was involved in optimization and performance analysis. For that reason, every member of the team became fluent in Crazy Egg -- it adds color and nuance to a click-based understanding of how users interacts with a website.
Pros
Visualize user experience
Track user engagement
Understand what features or designs are going "unseen"
Cons
Multiple account management (e.g. for pro-users with hundreds of sites)
Likelihood to Recommend
In addition to Google Analytics and Omnigraffle, Crazy Egg is an absolutely necessary tool for anyone interested in user experience and conversion. It's heat-mapping tools provide a 10,000-foot perspective on what users engage with the most about a website. If a web-page has anywhere between two and two hundred buttons on it, this is a super-useful tool in tracking what users prioritize.
