TrustRadius Insights for Crazy Egg are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Valuable Click Mapping Feature: Many users have found Crazy Egg's click mapping feature to be highly valuable, allowing them to see exactly where visitors are clicking on their website. This information has helped them identify popular links and buttons, as well as areas of the page that were mistakenly believed to be clickable. The insights gained from this feature have enabled users to make informed decisions about their website's layout and design.
Helpful Scroll Mapping Feature: Users have praised Crazy Egg's scroll mapping feature for providing insights into how far users are scrolling down the page. This information has been helpful in understanding user behavior and making informed decisions about page layout and content placement. By using this feature, users have been able to optimize their websites and improve user engagement.
Powerful Segmentation Capabilities: Crazy Egg's segmentation capabilities have received high praise from many users. Being able to differentiate click patterns based on visitor properties such as technology, new or returning visitors, and other factors has allowed users to gain deeper insights into user behavior and tailor their websites accordingly. These powerful segmentation capabilities have helped optimize websites for different segments of the audience.
We use it to get Heat and scroll mapping analytics. It is being used to Demand Generation. It helps us assess how customers are interacting with our website pages.
Pros
Heat mapping
Scroll mapping
Mobile / Desktop comparisons
Easy set up
Cons
Storing older tests - You must download and store them.
Allow easier upgrading to allow for more Snapshots
Likelihood to Recommend
Crazy Egg is great for smaller to medium size businesses to get heat map data on their websites. The price is very reasonable. It has an easy set-up. It will help them identify and correct website problem areas. Larger companies will need it for snapshots. Ask how many snapshots are needed for your size of company.
VU
Verified User
Manager in Marketing (Marketing and Advertising company, 201-500 employees)
We are currently Running around 90 snapshots. We use Crazy Egg to to measure traffic flow for our customers homepages and main landing pages. We use Crazy Egg reports to discuss ways to the client to improve there website and create A/B testing plans from this data.
Pros
Using Crazy Egg on homepages help show our clients what visitors are clicking on or NOT clicking on. The detailed Reports that Crazy Egg gives make our jobs easier when convincing a client to change layout or design or content and maybe try an A/B test in the future.
We Use Crazy Egg on internal Landing pages as well to see how visitors are reacting to them. Again, The detailed Reports that Crazy Egg gives make our jobs easier when convincing a client to change layout or design or content and maybe try an A/B test in the future.
Downloading the reports is very easy today and easy to view with the client. Also the new user interface to set up test is very easy to use.
Cons
The Overlay feature is very cool but hard to read sometimes and hard to share with clients using screen shots.
Likelihood to Recommend
It helps prove that content, color or layout can affect a visitors path.
VU
Verified User
Strategist in Marketing (Marketing and Advertising company, 51-200 employees)
We use Crazy Egg specifically for the user experience. Running user tests on certain areas of the site is difficult because of restrictions we have with contacting users. Crazy Egg allows us to see where users are struggling in the application in a clear, easy to understand way. Since it is very visual it is easier to show issues to stakeholders rather than having to explain a list of data on a spreadsheet.
Pros
Creates an easy to understand visual of user data.
Provides the option to test areas of a site that would normally be difficult to obtain data for.
Easily shows stakeholders issues without a lot of documentation.
Cons
The PageCamera application is a bit difficult to use.
PageCamera does not wait for javascript to load on the page which often means ares of the site are missing in screenshots
Likelihood to Recommend
Crazy Egg works well for us because we are unable to run usability tests with certain users. This allows us to gather data without needing to talk to customers.
We use CrazyEgg to track how customers are using pages on our site. The pages we track are either very important or very new. This tool is only used by the marketing department to inform website design and UX decisions regarding our e-commerce site. Since we are in a niche market, we use it as a proxy for focus groups and UX studies.
Pros
It's helpful to present data to the VPs in a visual manner. It's a lot easier to get their buy-in on the success (or not) of site design.
Playing around with the confetti filter is fascinating -- it's insightful to learn how different segments behave differently.
My favorite part is reviewing where on a page customers expect hyperlinks. Sometimes, it's not where you'd think. This is an easy problem to fix, but without CrazyEgg we wouldn't know it WAS a problem.
Cons
The program claims to be click tracking but it appears to over-report click-throughs if links are more than once on a page. I want to know who is clicking on the link on the TOP of the page vs. the BOTTOM of the page.
CrazyEgg struggles to report on pages that have tabs or drop-downs. (Or maybe I just don't set it up correctly). If you want to know information about what they clicked on when they went to re-sort information (by title? by price?) this tool isn't as good to tell you that.
I get frustrated when my snapshot runs out of views. I can't really complain, though, for the $20 a month I spend. If I could spend a small amount more to upgrade just one snapshot (ie our homepage) I would do it, but at this point it's not worth the jump in the price from one package to the next.
I wish that I could resort some of the filter selections on the confetti map (for example, it would be interesting to view "time to click" as it relates to seconds vs. just which segment was most popular).
Likelihood to Recommend
This is a very easy tool to use for the uninitiated. It's much easier to navigate (and more trustworthy) than GA's in-page analytics. When I worked in academia the UX professional I worked with loved to investigate this tool for the validity of her designs. I also found it very helpful for the non-technical decision maker to buy into what the designers and marketing analysts were proposing.
VU
Verified User
Strategist in Marketing (Events Services company, 51-200 employees)
I use Crazy Egg on a regular basis at my current position. We regularly roll out updates designs for key pages on our website, and every time I launch one of these updates, I initiate a new Crazy Egg 'snapshot'. The information that Crazy Egg delivers is vital in understanding how users interact with our website.
We also consult Crazy Egg clickmaps and scrollmaps of previous versions of page designs before embarking on redesigns of those same pages. The clickmap might show us that a high volume of visitors click on a focus area that occupies a key spot on the page - so when redesigning that page, we would want to make sure that our highest value CTA is placed within that focus area spot (as an example). Or the scrollmap might show that only 25% of visitors actually view the content which is further than 800 pixels down the page, so let's make sure that all key content is above that 'fold' in our new design.
Pros
Shows us exactly where users click on a page. Literally, the exact spot. This is useful in many different ways. You can see what links/buttons are clicked the most. You can see if a key CTA on the page IS NOT clicked - maybe you need a new design or the placement of that CTA is poor.
You can see if users are clicking a spot on the page that is not actually actionable. Maybe your treatment of some text or an image makes it appear that an item is linked, but it is not actually linked. You can see that people are clicking on that item, and either go ahead and link it, or else change the design to look less 'clickable'.
You can see what percentage of users actually view the different areas within your page. This is very useful when you run into a key stakeholder that demands certain content be above 'the fold'. Trying to explain to a non-technical person that 'the fold' is entirely dependent upon the user's screen size and resolution can be frustrating for both the stakeholder and yourself. Instead, using Crazy Egg's scrollmap feature, you can visually show that stakeholder that, for instance, 80% of users view the content that appears within the top 600 pixels of page height.
The design of both the heatmaps and scrollmaps is fantastic.
The 'page camera' software they offer works very well once you get the hang of it. This allows you to run tests on pages that include dynamic content (like a shopping cart product category page).
Cons
Lacks cross domain tracking. The 'confetti map' that Crazy Egg offers allows you to see a heatmap of clicks for visitors from a specific traffic source. If your website presence includes the use of subdomains or multiple top level domains, though, this feature is rendered basically useless (as the majority of your traffic sources will be self referrals).
A/B testing would be an amazing added feature, if integrated well.
This is very specific to myself, but if I was able to set a location for a test, would be useful to me. i.e. only run this test for users who reside in the United States.
I have no idea how this would even work, but the heatmaps do not allow for responsive design interfaces.
Likelihood to Recommend
When doing freelance work, I actually have recommended Crazy Egg to probably about 10 different clients. If someone has a shopping cart with a 'leaky funnel', Crazy Egg is an ideal piece of diagnosing the problem. Or if a final checkout page has a low conversion rate, again, a Crazy Egg heatmap is a great way to look into possible issues.
