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Coveragebook

Score9 out of 10

11 Reviews and Ratings

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What is Coveragebook?

Coveragebook is an online PR solution that automates the compilation of PR coverage books. Users input the url links of their online PR coverage, and Coveragebook pulls in screenshots, as well as website visits, social shares & Domain Authority from sources like SimilarWeb & Moz. Users can customize each coverage book by choosing to show/hide metrics, apply high impact backgrounds, add their own commentary, and then share online or print. Coveragebooks also stores all past reports, acting as a repository for PR clippings.

Categories & Use Cases

Reviews

What users are saying about Coveragebook.
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Wonderful and easy-to-use media coverage tool

Incentivized
Jess MessengerView profile
Account Director in Marketing at Mulberry Marketing Communications (11-50 employees employees)

Pros

  • Makes a presentable looking PDF of media coverage
  • Allows users to edit and add information like coverage impressions as needed
  • Enables you to customize your report (including all pages of coverage, just the first page, uploading your own screenshot, editing metrics, adding client logo, etc.)

Cons

  • Some coverage statistics are not in line with media kit figures
  • Adding print coverage can be a bit more tedious
  • Sometimes the media outlet name is not properly documented and requires editing

Most Important Features

  • Ability to add both online and print coverage
  • Ability to provide coverage metrics
  • Ability to customize reports with the clients' logos

Return on Investment

  • Time savings leads to labor savings
  • High quality looking reports ensures client satisfaction
  • Inclusion of metrics highlights the value of the PR program to clients

Major upgrade for client reporting

Incentivized
Julie Eleftheriou
Editorial Director in Marketing at Longren & Parks (1-10 employees employees)

Pros

  • Creates attractive, professional-looking report formats both as links and PDFs
  • Automatically grabs images of online coverage and offers multiple options for display
  • Provides statistics for media website (e.g. page views, domaine authority, etc.)

Cons

  • More ability to customize cover (title page) of report
  • Provide total (collective) backlinks for all pieces of coverage as a metric (currently you can only do one at a time)
  • Allow custom metrics for the offline coverage (currently, you can only add add'l info in the comments section so it looks like a quote vs. numerous metrics on the slides for online clippings)

Most Important Features

  • Presentation format, both online and PDF for printing
  • Data to estimate value of coverage (vs traditional AVE)
  • Saves hours of time taking screen shots, converting to PDFs, etc.

Return on Investment

  • Clients love our new reports. Our previous cut -and-paste PDF books look amateurish in comparison. Clients are proud to show off their Coveragebooks to the rest of their company /team.
  • Coveragebook saves me hours of time every month on client reports. Previously, I had to screenshot almost every piece of online coverage then convert to PDF. Some media websites convert multi-page articles to PDF format nicely, others create one ridiculously-sized image, which didn't work in the PDF report if it was printed by the client.

Alternatives Considered

Prezly, Agility PR Solutions and Prowly

Other Software Used

Adobe Acrobat Reader DC, Adobe PhotoShop

Say goodbye to scissors!

Incentivized
Laura CoaleView profile
Executive Director of Communications and Public Information in Marketing at Aims Community College (501-1000 employees employees)

Pros

  • Easy to copy and paste links in.
  • Generates beautiful reports.
  • Helps calculate reach
  • Easy to manipulate

Cons

  • N/A

Return on Investment

  • It helps us keep track of the ROI of the public relations work we are doing - very positive impact!

Easy and Fast Visual Reporting

Incentivized
Avery HarrisView profile
Marketing Administrative Assistant in Marketing at Gardener's Supply Company (201-500 employees employees)

Pros

  • Screenshots of each article for the entire length of the site. It allows viewers (internally) to get an idea of what the webpage looks like.
  • Can include offline media.
  • Creates a slideshow presentation quickly and easily.
  • Each screen grab has a URL back to the webpage to read the article.

Cons

  • Some screen grabs are pop up ads.
  • There isn’t a way to import any stats for print coverage that you can upload as PDF. Would be helpful to be able to put in a magazine and get the circulation/readership.
  • I would absolutely love to be able to link this with our media mention platform so URLS get pulled in automatically.

Return on Investment

  • Quick and efficient tool to visually show the articles/webpages our company is mentioned in with high-level data for each site.

Coveragebook Saves Me Time

Incentivized
Verified User
Manager in Marketing (1001-5000 employees employees)

Pros

  • Coveragebook helps me build my monthly reports quickly by adding in the article and photo by me simply adding the link.
  • I can combine multiple monthly reports into a larger quarterly report or annual report.
  • The tool tracks social shares and creates a page at the top of the report with this helpful information as well as adding it to individual article pages.
  • I love that I can share the Coveragebook via a link with anyone!

Cons

  • The design template is relatively standard and doesn't leave much room for change.
  • The Coveragebook team is still working on how to improve the social share reporting function.

Return on Investment

  • The ROI is mostly on time. I used to spend hours upon hours designing and inputting information for reports. Now, Coveragebook does all of the hard work for me.

Other Software Used

Cision PR Software