Major upgrade for client reporting
Use Cases and Deployment Scope
Longren & Parks is a marketing communications agency. As Editorial Director, I head up the PR programs. Coveragebook is being used to collect and present media coverage to clients.
In addition to providing a professional, consistent format to showcase clippings, Coveragebook addresses the issue of how to accurately value earned media coverage. Before this, we used the traditional advertising value equivalency (AVE), simply showing how much it would cost if we purchased the same amount of advertising space for clients. This was never a perfect system and did not take into account factors like how many people would actually see the coverage over time.
Pros
- Creates attractive, professional-looking report formats both as links and PDFs
- Automatically grabs images of online coverage and offers multiple options for display
- Provides statistics for media website (e.g. page views, domaine authority, etc.)
Cons
- More ability to customize cover (title page) of report
- Provide total (collective) backlinks for all pieces of coverage as a metric (currently you can only do one at a time)
- Allow custom metrics for the offline coverage (currently, you can only add add'l info in the comments section so it looks like a quote vs. numerous metrics on the slides for online clippings)
Likelihood to Recommend
Coveragebook is very well suited to preparing client reports. Links make it easy for clients to share the coverage within their companies by forwarding a link. The PDF reports also look great. There is an option to provide all the pages of a piece of coverage, or just the first, which is nice when a client is on one page of a multi-page article or product roundup. This way they don't have lots of extra pages that don't feature their product or brand.
