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Convirza

Score10 out of 10

7 Reviews and Ratings

What is Convirza?

Convirza (formerly LogMyCalls) is a call tracking solution with features such as call recording, push-button accountability, and close rate tracking for every call.

Very Helpful Tool For Resigning Clients

Pros

  • Allows clients to track & even listen to all the calls that come in through call-tracking.
  • Once you understand how it works, the interface is very easy to navigate to pull up client reports.
  • It is an excellent tool to keep track of the response advertisers are getting when contacting them for resigns.

Cons

  • Sometimes when attempting to pull up a report, the wheel just spins for a while and doesn't open to permit me to access a client's report, but this is rare. It seemed to happen fairly often at one point in 2020, but I rarely have the issue now.

Most Important Features

  • Call Tracking
  • Ability to pull up reports that contain callers numbers, the time they called, and also listen to how the phone call was answered.
  • If I listen to my client's calls (which I let them know that I will do on occasion) and the phones are not being answered properly or callers are being given misinformation (incorrect hours, showroom not open, etc.) I can advise the client to speak to the call taker about this. They almost always really appreciate the input.

Return on Investment

  • It has helped with resigns, as it is proof of the exact number of calls they received and the average duration of the call. If a client is getting a lot of calls through us, but not closing a lot of sales, it is clear that the problem may need to be fixed on their end.

Other Software Used

eversign, Zoho ContactManager, Veeam Backup for Microsoft Office 365

Affordable, accurate, easy to implement

Pros

  • Dynamic number insertion--easy to implement.
  • Online dashboard--easy to understand and manage.
  • Call recording--easy to scan to see if calls are legitimate leads.

Cons

  • Occasionally you will be assigned a number that garners calls for the old business it belonged to
  • The web interface can glitch every now and then, especially during login
  • The system logs you out frequently for inactivity. I wish it didn't trigger so quickly.

Most Important Features

  • Call tracking
  • Call recording
  • Reporting

Return on Investment

  • Client retention--being able to show the number of inbound phone calls based upon your specific marketing efforts is a hue plus
  • More complete data--taking inbound calls into account allows us to get a fuller picture of what marketing efforts are most and least effective
  • Client appreciation--many are not aware that this service exists and are very enthusiastic about the data

Alternatives Considered

CallRail and DialogTech

Other Software Used

Ahrefs, Moz Pro, Google Analytics

Convirza is a fantastic and VERY affordable call tracking platform.

Pros

  • Love having access to numerous numbers that we can recycle at the end of campaigns.
  • It is very helpful to our sales team to identify missed opportunities and coach-up.
  • Adds a layer of attribution that we didn't have before.
  • Having the feature that announces what campaign this call is coming from is a very neat feature and should be a very valuable asset for the sales teams.

Cons

  • I would like to see an API with Salesforce.
  • I would like to see an API with Marketo.
  • Conversion doesn't mean actual conversion into revenue. Would love to see the ability to get this into a full attribution model.
  • The announcement of where this call came from can be distracting to sales reps, even though it should be a great help, we disabled it because it bothered them too much.

Return on Investment

  • I don't have specific numbers for a true ROI assesment but the investment is so small for us ($200/mo) that any business that comes via these calls will more than adequately cover this small cost.
  • This has been a great tool for our Inside Sales Manager as she has been able to correct habits and activities of her sales team.
  • We have had zero negative impact and this has been nothing but a help for us. It isn't a full solution but it is a step in the right direction.

Alternatives Considered

Setrics

Other Software Used

Marketo, Qualtrics, GoAnimate, Slack, Adobe Photoshop, Adobe Illustrator CC, Hootsuite Pro, JIRA Software, Curata, WordPress, Yoast Wordpress SEO Plugins, Conversica

Great tool for tracking and measuring campaign efficacy!

Pros

  • Provisioning of toll-frees for campaigns
  • Real-time tracking of response
  • Monitoring and auditing of campaigns

Cons

  • Dynamic call tracking

Most Important Features

  • Call Tracking
  • Automated Reports

Return on Investment

  • Reduce costs, allowing us to determine efficacy of campaigns
  • Increased efficiency meaning we're able to focus efforts on responsive campaigns

Other Software Used

Five9

Convirza: Great for advertising campaigns and tracking responses to lead generation programs.

Pros

  • Phone tracking segmentation.
  • Phone call recording.
  • Seamless transition for callers (transfer from initial tracking phone number to destination phone number).

Cons

  • Interface can be clunky.
  • Doesn't always easily work on Safari.

Return on Investment

  • It's allowed me to show value to my clients ensuring good, lead-generating campaigns are being continued by my clients.