TrustRadius: an HG Insights company

Community insights

TrustRadius Insights for Convirza are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

Users of the software have praised the exceptional customer service and responsiveness of the support team. The platform has made it easy for users to track phone call attribution, providing valuable insights into the effectiveness of their marketing efforts. Customers have found the monthly reports to be timely and appreciated the quick response to their questions. With the help of this software, users have been able to fine-tune their ad budget, identify untapped advertising networks, and track different marketing sources to determine their impact on call volume.

The software has also been valuable in holding traditional advertising agencies accountable for their claims. Users have utilized the platform to track and listen to calls, offering tips to clients for improvement. By using this software, users have been able to determine which marketing channels are effective and where to allocate their advertising dollars. Overall, users have found the software to be simple yet effective, providing total control over functionality and analytics for measuring campaign response and effectiveness. It has helped businesses optimize their marketing expenses, improve customer care, and make data-based decisions to improve ROI.

Reviews

5 Reviews

Very Helpful Tool For Resigning Clients

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

We are a direct mail company and our clients use Convirza for call tracking. With very few exceptions in the past year, it always fires up quickly and accurately. It is easy to send the clients reports. It is an excellent tool for advertisers to gauge exactly how many calls they get so they cannot say they are not getting a response when we can send them a report with details of every call.

Just this morning I needed assistance when a client called me to report a glitch in their ring through, so I called Nathan and he was immediately responsive in attempting to work out the problem.

Pros

  • Allows clients to track & even listen to all the calls that come in through call-tracking.
  • Once you understand how it works, the interface is very easy to navigate to pull up client reports.
  • It is an excellent tool to keep track of the response advertisers are getting when contacting them for resigns.

Cons

  • Sometimes when attempting to pull up a report, the wheel just spins for a while and doesn't open to permit me to access a client's report, but this is rare. It seemed to happen fairly often at one point in 2020, but I rarely have the issue now.

Likelihood to Recommend

I have only used Convirza for the purpose of our advertising clients to be able to track their call volume, listen to the calls, or even call back callers that did not leave a message. I believe it would be a good tool for any business that wishes to do that. Even though the service is free to our clients, some choose not to use it if they have the type of brick-and-mortar business where customers who receive their mailer at home are more likely to walk in than they are to call.
MB
Michelle Bohm
Director of Sales in Marketing at RSVP Publications (1-10 employees)
Vetted Review
Convirza
1 year of experience
View profile

Great tool for tracking and measuring campaign efficacy!

Rating: 8 out of 10

Use Cases and Deployment Scope

Convirza is a great tool for tracking and measuring campaign response. We use it in both print and digital advertising to measure the efficacy of campaigns and make data driven decisions. It's been a game changer in allowing us to more accurately track response to advertising activities and get a better handle on what's working in the market.

Pros

  • Provisioning of toll-frees for campaigns
  • Real-time tracking of response
  • Monitoring and auditing of campaigns

Cons

  • Dynamic call tracking

Likelihood to Recommend

Convirza is particularly suited to print campaigns allowing us to track the response to newspaper, flyer and magazine activities.
VU
Verified User
Executive in Marketing (501-1000 employees)
Vetted Review
Convirza
4 years of experience

Affordable, accurate, easy to implement

Rating: 10 out of 10

Use Cases and Deployment Scope

We use Convirza for our own marketing campaigns and for client campaigns. Specifically, we use it to trace inbound phone calls to the proper marketing channel in order to have proper attribution in various CRM systems. Without this information, we would only be able to track inbound lead forms. Convirza preserves the data chain.

Pros

  • Dynamic number insertion--easy to implement.
  • Online dashboard--easy to understand and manage.
  • Call recording--easy to scan to see if calls are legitimate leads.

Cons

  • Occasionally you will be assigned a number that garners calls for the old business it belonged to
  • The web interface can glitch every now and then, especially during login
  • The system logs you out frequently for inactivity. I wish it didn't trigger so quickly.

Likelihood to Recommend

If you are specifically looking to track inbound phone calls back to a point of origin (e.g., organic search, paid search, a particular ad, direct mail), it provides an easy, affordable solution. If you are using the more expensive phone tracking solutions out there that have a ton of "advanced features" that you will never use, Convirza will almost certainly save you money. The only issue we run into with clients, which is an issue with the call tracking industry at large, is when a client has a vanity phone number that they are unwilling to deviate from.
SB
Scott Buresh
Owner in Marketing at Medium Blue Search Engine Marketing (11-50 employees)
Vetted Review
Convirza
5 years of experience
View profile

Convirza: Great for advertising campaigns and tracking responses to lead generation programs.

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

We use Convirza for client advertising campaign tracking and it's been a great tool to monitor how many calls a campaign receives and how the calls are handled. This kind of access to monitor campaign success is vital to my work with my clients. Convirza is also very cost-effective, making it an easy solution that I can easily add to my client programs without the worry of excessive overhead costs.

Pros

  • Phone tracking segmentation.
  • Phone call recording.
  • Seamless transition for callers (transfer from initial tracking phone number to destination phone number).

Cons

  • Interface can be clunky.
  • Doesn't always easily work on Safari.

Likelihood to Recommend

Convirza is well suited for advertising and marketing campaigns. I wouldn't recommend it for a company that just needs a special phone number.
VU
Verified User
Administrator in Marketing (1-10 employees)
Vetted Review
Convirza
10 years of experience

Convirza is a fantastic and VERY affordable call tracking platform.

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

We use Convirza to track all of our phone calls to action in print, digital, and online content and website. It allows us to not only measure response rates via phone calls, but we also are able to have the sales managers listen to calls and review them for coaching and address missed opportunities.

Pros

  • Love having access to numerous numbers that we can recycle at the end of campaigns.
  • It is very helpful to our sales team to identify missed opportunities and coach-up.
  • Adds a layer of attribution that we didn't have before.
  • Having the feature that announces what campaign this call is coming from is a very neat feature and should be a very valuable asset for the sales teams.

Cons

  • I would like to see an API with Salesforce.
  • I would like to see an API with Marketo.
  • Conversion doesn't mean actual conversion into revenue. Would love to see the ability to get this into a full attribution model.
  • The announcement of where this call came from can be distracting to sales reps, even though it should be a great help, we disabled it because it bothered them too much.

Likelihood to Recommend

If you want to track specific campaign responses via phone this is the perfect solution, especially if you don't want to wait for someone in IT to program a number for you. There are better sales coaching and monitoring packages and this doesn't try to be that, but it does provide some valuable feedback in that arena.
SA
Shane Adair
Marketing Manager in Marketing at TAB Bank (201-500 employees)
Vetted Review
Convirza
1 year of experience
View profile