Convertro (discontinued)

Score5.9 out of 10

2 Reviews and Ratings

What is Convertro (discontinued)?

Convertro was a multi-channel marketing attribution modeling and analytics platform developed by a company of the same name in Santa Monica, California. It was acquired by AOL in May 2014 and since discontinued.

Categories & Use Cases

Marketing Analytics

Verified User

Director in Information Technology (5001-10,000 employees employees)

Pros

Respond to emails

Cons

No apparent end-to-end solution for implementation.
Constant changes to implementation which has resulted in hundreds of hours of reworking the tagging setup.
No universal tagging method.
Numerous tags to be implemented based on a variety of data sources.
After 2 years of working on implementation, data is still not being captured consistently.
Convertro looks to us for solutions rather than providing any.

Return on Investment

The negative impact is the hundreds of hours my team has had to spend in facilitating Converto's constant changes.

Other Software Used

DoubleClick, Google Analytics