Conversica Reviews & Insights

Score9.9 out of 10

152 Reviews and Ratings

Community insights

TrustRadius Insights for Conversica are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Exceptional Support: Users have consistently praised the exceptional support provided by the Conversica team, with multiple reviewers highlighting their understanding of business models, goals, and metrics. They appreciate the continuous efforts made by Jen Amundgaard and Caleb Clapp to improve campaigns and optimize the use of the service. The commitment to customer success and responsiveness throughout the purchasing journey and ongoing support has been highly valued.

Time-Saving Automation: Many users find Conversica's service valuable for working with low-level leads and identifying those that show genuine interest in their product or service. By automating outreach, sales and account managers can focus on other activities, saving time and resources. This feature has been seen as a significant benefit.

Engaging Unresponsive Leads: Several users have praised Conversica's effectiveness in engaging unresponsive leads and reaching out to database segments that had lost contact. They consider this capability impossible to replicate with human capital investments. Conversica's ability to bridge the gap between users and potential clients through non-promotional, soft touchpoints for reengagement has been highly appreciated.

Reviews

95 Reviews

Thanks to Conversica we improved our sales

Rating: 9 out of 10

Incentivized

March 22, 2022

Use Cases and Deployment Scope

We have been able to improve our sales thanks to the help of this software because it manages to get the best leads and convert them into sales for the business. It has many functions and tools that allow you to choose exactly the clients that you consider the best for the follow-up that is done and only these prospects are the ones that our sales team works with, managing to reduce the work.

Pros

It has chatbots with real and natural conversations, which allow us to build relationships with potential customers attracting them to our brand.
Lead management, allows the system to only throw out the best customers and companies so that our human agents can approach them.
Natural language processing makes customers feel that they are being served by a human, allowing a natural approach to the sale.

Cons

Its interface is a bit confusing to understand at first and the more leads it generates, the more saturated the main screen becomes.
To get the AI to feel completely natural there is a lot of trial and error testing to be done. This is in order to make conversations feel more natural.
On some occasions, it has sent double and triple information from the same customer.

Likelihood to Recommend

I highly recommend this software because in the sales department we have been able to improve our work dynamics and once we adapted to the system and understood the results and metrics it showed us, we were able to increase our sales and profits. Very useful and effective software.

Melanie Tobiasson

SVP Infrastructure & Operations at Penske Truck Leasing (10,001+ employees)

Vetted Review

1 year of experience

Conversica Delivered Automated Lead Processing For Us

Rating: 10 out of 10

Incentivized

March 17, 2022

Use Cases and Deployment Scope

Conversica for our company is used to nurture leads along to a point of communication. Leads come in from various channels like tradeshows, the website, paid digital advertising, etc.. and these leads are followed up with by a few different Conversica bots to garner interest and ultimately to encourage people to reply and interact with our team.

Pros

The onboarding team did a great job.
The concept itself seems to really work and prioritize leads for us.
The platform is easy to work with.

Cons

The platform will notify lots of team members by default, but this can be turned off easily.

Likelihood to Recommend

I can speak to Conversica as a tool for sales development. This process works very well at this point and we are at the point where our lead development reps get assigned and notified when people reply to our automated emails. A very slick feature of the product is that it ties in very nicely with Salesforce.com so that when you're looking at a lead profile, it will display all of the automated and human interactions so far. Conversica for our company is used to nurture leads along to a point of communication. Leads come in from various channels like tradeshows, the website, paid digital advertising, etc.. and these leads are followed up with by a few different Conversica bots to garner interest and ultimately to encourage people to reply and interact with our team.

Verified User

Manager in Marketing (1001-5000 employees)

Vetted Review

1 year of experience

Great tool that boosted CS productivity!

Rating: 9 out of 10

Incentivized

March 16, 2022

Use Cases and Deployment Scope

we use it primarily for our customer success teams and it helps them engage with our customer issues. The initial chat is pretty engaging via AI and then it will be transferred to a real person. This has really helped us manage all of the conversations that come into our channels for support.

Pros

AI is really good
Adds more productivity hours
organizes all conversations

Cons

UI could be a tad better

Likelihood to Recommend

It is perfect for any sales team looking for automated chat, email, text options. It is also great for any companies that have a large customer success org that they need to help manage the workload for. This tool saves hours on productivity for the customer success org. It allows for thing that usually fall through the crack to actually be seen and how we can improve certain processes.

Verified User

Manager in Sales (501-1000 employees)

Vetted Review

2 years of experience

Great product, even better support

Rating: 10 out of 10

Incentivized

January 6, 2021

Use Cases and Deployment Scope

Conversica is a key technology in our marketing stack and go-to-market activities. Our assistant helps to ensure all digital, webinar, and event leads are followed up on thoroughly and nurtured and old leads don't get cold.

Pros

Conversica helps to significantly reduce the effort around emailing prospects and solve the issue around a fast growing database and "to many leads."
From implementation to day-to-day usage, our success manager is very supportive and works closely alongside the team to ensure we're getting the most out of the tool, answers any questions, and quickly resolves minor issues.
Email isn't dead. Conversica does a good job of keeping the emails positive, helpful, non-obtrusive, and professional.

Cons

It takes considerable effort to create the conversations and associate leads/contacts to SFDC campaign on an ongoing basis.

Likelihood to Recommend

I would highly recommend Conversica to any Marketing team looking to improve response times, warm cold leads, automate nurture activities, and getting the most out of their leads and database.

Tyler Fields

Director of Marketing and Sales Operations in Marketing at Corelight (51-200 employees)

Vetted Review

3 years of experience

Conversica - An Excellent Solution to the Digital Drip Problem

Rating: 9 out of 10

Incentivized

December 18, 2020

Use Cases and Deployment Scope

At Hussian College - LA we use Conversica in our Admissions department to better assist potential students as they seek information on applying and attending our campus. As we're a unique college with a small imprint, and the there are many PVA colleges and events demanding the attention of young performers, Conversica helps us start and maintain conversations that our small department would be unable to otherwise handle.

Pros

Answers Direct Questions
Supplies information and links to students requesting them
Reengages potential students that requested information early in their high school education
Frees our admissions team to only reach out to potential students with a sincere interest

Cons

Adjusting message timing, both on a macro and micro level
Lead uploading - make it easier for all users to access the uploader and execute said uploads

Likelihood to Recommend

Conversica is an excellent tool if you have a large database of potential students, sales leads, or other forms of potential customers/users. It does not replace human interaction, but instead supplements it - allowing your admissions/sales/retention team to spend their time with those individuals that are in most need of assistance - whether that be because they are "hot leads" for a sale, students with a sincere interest, or customers needing assistance beyond the capabilities of an automatic system.

Maxwell Colburn

Admissions Special Programs Manager at Hussian College - Los Angeles (501-1000 employees)

Vetted Review

1 year of experience

Good sales Tool need to dig deeper if you are in CS

Rating: 7 out of 10

Incentivized

December 17, 2020

Use Cases and Deployment Scope

Both sales and Customer Success use [Conversica] at SEMrush. I can only speak to the CS side, we use it in order to get users to book an onboarding demo with us are brand new to the product. We wanted to use it as a way to replace the manual outreach of our OBS team.

Pros

Easy to implement because it is a SF cnnection you just upload those users
Pretty reliable results knew we would get 15% hot rate every time no more no less
Tough to work around the static talk boxes we had

Cons

Static boxes for talk tracks made it tough to have natural language sometimes
Easier to include calendar links
More useful strategy meetings

Likelihood to Recommend

I think [Conversica is] good if you're ok with 15% response rate, it will be useful if you would rather take time away from your reps for outreach and have them focus more on the quality of the work being done. However if you need more than 15% than manual outreach is way to go

Nick Ciambrello

US Senior Customer Success Supervisor in Customer Service at SEMrush (201-500 employees)

Vetted Review

1 year of experience

Great system that offers AI intelligence and touchpoints for mundane lead management

Rating: 8 out of 10

Incentivized

December 16, 2020

Use Cases and Deployment Scope

Conversica is currently being used by our Marketing department to help qualify and warm leads before being passed to sales. Our main goal is to use the system to enable leads to become conversation ready once after they've been generated or interacted with marketing. The system helps address our lack of an inside sales team and provides a good primary screening before entering leads into our lead process.

Pros

The timing of AI interpretation to messaging is a quick turnaround
Leads have several stages they can enter based on responses and are properly bucketed
Conversation flows are fairly comprehensive and have a wide range of use cases.

Cons

AI interpretation is not always correct.
Conversation flows cannot be easily manually altered
Only a small amount of messaging text can be altered and customized
Some of the messaging can appear as if it's robotic

Likelihood to Recommend

Conversica is a good platform for us when used post event. It takes the Inside sales work out of following up on cold or potentially non-responsive leads and still allows us to create touchpoints with the leads. It has also worked fairly well as a follow up for media downloads on our site to gain additional interest or segmentation variables.

Verified User

Manager in Marketing (5001-10,000 employees)

Vetted Review

1 year of experience

Ensure that nothing falls through the cracks, strike whilst the iron's hot!

Rating: 8 out of 10

Incentivized

December 16, 2020

Use Cases and Deployment Scope

Conversica is used within our business to ensure that no inbound leads fall through the cracks and that we can respond to any inquiries within our 7 minute SLA ensuring that we contact leads at a time when they're taking an active interest in our company and most likely to convert.

Pros

Allowed us to expand into other regions with their Spanish conversation which opened up new revenue opportunities
Ensures that leads never slip through the cracks, the AI assistant never forgets to send an email or follow up
Ensures that we can strike whilst the iron is hot. Within minutes any inbound leads are contacted by an AI assistant helping to increase conversion rates.

Cons

A little bit more flexibility with the conversations. Sometimes the assistant struggles if anything out of the ordinary is mentioned in the conversation.
Although persistency is a good thing, sometimes the assistant can be that little bit too persistent
Sometimes that assistant can jump the gun. The customer might just be asking for more information and she'll jump straight in to try and arrange a call.

Likelihood to Recommend

Conversica is well suited if your MQL to SQL conversion is low because you're not following up on leads quickly enough or missing them entirely. The assistant automatically sends an email to any inbound inquiry within a defined time limit and they'll always chase the prospect until they get a response. Very suited to a SDR/BDR in it's infancy or organizations with no SDR/BDR team and only Account Execs who may miss leads.

Verified User

Manager in Marketing (51-200 employees)

Vetted Review

3 years of experience

Coversica 2020

Rating: 9 out of 10

Incentivized

December 9, 2020

Use Cases and Deployment Scope

The AI is being used to contact cold leads and bring the viable clients to the surface. We are a small company and it save a lot of time and manpower to have an AI reach out. Currently the sales and marketing teams are the only departments to use Conversica, however there is a possibility it may branch to another department.

Pros

Saves time.
Engages at scale.
Connects us with some viable leads.

Cons

Misdiagnosing of lead responses.
Limited text to insert into a conversation.
Inability to uniquely brand to raise brand awareness.

Likelihood to Recommend

Our School Communications department has to reach out to many education contacts to schedule people to attend our client sponsored events. If Conversica was a bit more flexible with messaging, the automation could potentially save many hours of work. As we stand, that lack of flexibility bubbles up reservations about effectiveness and thus not currently used in the School Communications department.

Verified User

Manager in Sales (11-50 employees)

Vetted Review

1 year of experience

"AI: How can I help you?" Very well!

Rating: 7 out of 10

Incentivized

December 3, 2020

Use Cases and Deployment Scope

We use Converscia to scale our marketing inbound qualification efforts.

Pros

Handling volume.
UI with tool.
Service support.

Cons

Understanding the conversations.
Adapting different skills to different languages.

Likelihood to Recommend

When you don't have enough capacity to qualify all interest or want to nurture interest before handing it over to a Sales/inside Sales team.

Verified User

Manager in Marketing (10,001+ employees)

Vetted Review

1 year of experience

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