#1 most frequent
United States of America
70.5%74 installations of 105
What is Contently?
Contently is a SaaS content marketing platform from the company of the same name headquartered in New York, containing features a collaboration space, calendar, and workflow controls, engagement metrics, and rapid access to a high volume of original content from freelance creative talent, researchers, and journalists.
Contently has received approximately $12.3 million in funding since its founding in 2010.
Categories & Use Cases
Top Performing Features
Ideation
Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.
Category average: 8.9
Content collaboration
Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.
Category average: 6.9
Network for content licensing/production
Includes access to a database of content that can be licensed or a talent network for licensed content production.
Category average: 7.3
Areas for Improvement
Closed-loop tracking and reporting
Tracks the impact of content on the buyer’s/customer’s journey and ROI.
Category average: 8.5
Campaign optimization dashboard
Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.
Category average: 8.9
Content calendar
Allows users to schedule and plan the creation and/or distribution of content.
Category average: 7.6
Who Buys & Uses Contently
#2 most frequent
Canada
11.4%12 installations of 105
#3 most frequent
Germany
4.8%5 installations of 105
One of the best market platforms
Use Cases and Deployment Scope
This is one of the tools that I can say really helps. The implementation of the software was good and it was easy to incorporate. Overall I would give the tool a good rating as their customer support team is handling issues very well.
Pros
- Great for the review process. The talent selection feature is also very useful.
- The embedded smart platform has an automated marketing mindset that provides smart analytics.
Cons
- There is nothing I don't like about the product. All the features are very good and useful, except some technical aspects that need to be improved.
Most Important Features
- Automated workflows and editorial calendar make it easy to see exactly where your content is.
- Create great content, which can attract and engage the customer as well as increase traffic.
Return on Investment
- In the time that we have been using this tool, we have not found any fault with it, much less something that makes us feel that it has created negative aspects in our work.
Other Software Used
UiPath Automation Platform
Great service for content creation
Use Cases and Deployment Scope
We have used this to help us source content for emails and other business-related assets from creators that we did not have the resources for through our in-house team! Not only was the content we received exactly what we needed but also we were really impressed with how it turned out.
Pros
- Creative content
- On time deliverables
Cons
- More creators
Most Important Features
- Content creation
- Organized
Return on Investment
- ROI
Not Content with Contently
Pros
- Nice and easy space for an online writing portfolio
- Supposed to be a space to find and attract new clients
- An online space for clients to find new freelancers
- They have a blog with some good articles and resources.
- They have a rates database where you can see what some publications pay.
Cons
- I have been using it for 3.5 years, and have had no response from potential clients.
- The portfolio section is pretty easy to use, but I don't love the format.
- Since I'm not a client, I don't know just how easy it is for them to find new freelancers or how often it is actually used.
- Probably more suited for some types/concentrations of freelance writers, like finance, tech, or healthcare.
Return on Investment
- Since I've never received any work from this site, it hasn't made much of an impact.
- I do appreciate being able to see what some online publication pay rates are from time-to-time.
- I do think some of their blogs/resources have been helpful as I grow in my business.
Alternatives Considered
Skyword
Other Software Used
Asana, Zoom, G Suite
Contently helps our marketing team generate great content saving us significant time and effort
Pros
- Easy to set up and track workflow.
- Easy platform to communicate with contributors and team alike
- Some very good writers
- Transparency for how much we pay and how much the freelancer gets paid
Cons
- Nice that Contently has analytics, but they aren't very useful.
- Sometimes hard to navigate site since many of the terms for what I'm looking for are similar.
- Some other UI issues with Calendar and Campaign pages.
Return on Investment
- Contently contributors have produced some great inbound marking posts and creative materials saving our marketing team significant time allowing them to focus on more strategic plans for the business.
- The amount of time Contently has saved our internal creative writing staff has more than paid for itself!
Other Software Used
GoToMeeting, Google Analytics, Trello, Slack
Corporate marketer turned growth hacker
Pros
- Best writers in the industry. I heard that Contently writers can be 'hit or miss' but I never had a bad experience.
- Good content management workflow.
- More recently, the tool added some analytics capabilities.
Cons
- UI can always been improved, even though the UI is very good already.
- Some occasional bugs or mixing features.
Return on Investment
- Saw a consistent 5 time ROI across our content marketing programs, 80% of them were written by Contently.