TrustRadius Insights for Contently are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Business Problems Solved
Contently is a versatile platform that caters to the needs of various users and departments. Product marketing teams rely on Contently to contract creative writers and designers for generating high-quality content. By leveraging the expertise of external contributors, they are able to source different perspectives for campaign ideas and effectively manage their content needs, writers, and analytics. Freelancers also find value in Contently as it provides them with an efficient way to create online portfolios, showcase their work, and connect with potential clients.
Furthermore, Contently proves to be instrumental in building newsrooms and award-winning initiatives. Its comprehensive features enable users to manage documents seamlessly from ideation through workflow, editing, and tracking. One notable use case is in the healthcare industry where Contently is employed to advertise content directly to specific target audiences. This enables marketers to effectively engage with their intended demographic and drive engagement.
Additionally, Contently simplifies the process of content creation by offering a range of tools such as a plagiarism checker, voice and tone analysis, and grammar checker. These features help users generate compelling story ideas while maintaining the highest quality standards. With Contently, content marketing tasks such as delegating, editing, confirming, approving, and publishing content can all be conveniently carried out within one integrated platform.
Overall, Contently addresses common challenges faced by businesses when it comes to creating timely and high-quality content. Whether it's fostering community engagement, activating customers, or generating content for various products and business lines, Contently proves to be an invaluable tool for managing all stages of content marketing efficiently. From blogs to social sharing platforms, Contently empowers businesses with a wide array of content mediums to inform and engage their customers effectively.
This is one of the tools that I can say really helps. The implementation of the software was good and it was easy to incorporate. Overall I would give the tool a good rating as their customer support team is handling issues very well.
Pros
Great for the review process. The talent selection feature is also very useful.
The embedded smart platform has an automated marketing mindset that provides smart analytics.
Cons
There is nothing I don't like about the product. All the features are very good and useful, except some technical aspects that need to be improved.
Likelihood to Recommend
I love the built-in analytics that alerts when we're drifting from our brand voice or missing our priority keywords. So we can say that it is a very useful tool in our company.
Several of our product marketing departments use Contently. Not everyone in the company uses Contently, but I am unsure of the exact extent of its usage. We use Contently to contract creative writers and designers to generate content for our marketing teams when we do not have the time to do all of it ourselves. My team uses Contently mostly for creative writing content and find it helpful for sourcing different perspectives for the campaign ideas we provide writers outside what my team would usually write ourselves.
Pros
Easy to set up and track workflow.
Easy platform to communicate with contributors and team alike
Some very good writers
Transparency for how much we pay and how much the freelancer gets paid
Cons
Nice that Contently has analytics, but they aren't very useful.
Sometimes hard to navigate site since many of the terms for what I'm looking for are similar.
Some other UI issues with Calendar and Campaign pages.
Likelihood to Recommend
It's helpful for top of marketing funnel writing that we can sometimes lose sight of because we are so ingrained in the product day to day. Contently is also helpful for long written pieces and ebooks that will take a significant amount of employee time to put together.
I avoid using Contently for mid to bottom funnel marketing writing because my team will often have greater insight into the product function or use-case or product release, making them more adroit to the tone of the written piece and able to produce the content quickly.
We use Contently to generate content for our various products and business lines. We use content to foster our community and to keep our users engaged. Our content lives on blogs and is shared via social. We use a variety of content mediums to activate and inform our customers.
Pros
The onboarding process of getting me up to speed on their platform was phenomenal.
Their constant communication with myself and our team is fast.
Their platform is intuitive and easy to use.
Cons
Some of their more technical writers are lacking.
The way in which you review authors is a little tedious. You have to get them sent to you by your project manager and you can't browse them yourself.
Likelihood to Recommend
VU
Verified User
Manager in Marketing (Internet company, 201-500 employees)
I use Contently for the purpose of showcasing my online portfolio as a freelance writer. It was an easy and efficient method for me to post my articles with pictures in one place. This way when I apply for jobs I can have the direct link to every article I've written, rather than listing each article individually. It also made it easier than building a portfolio for myself from scratch and having to manage that page; Contently made it easy for me to upload new articles and keep a clean interface. It addressed my problem of having to copy each individual link into each new job application. It keeps all of my writing in one place!
Pros
Allows for an easy upload. Each time I write something new, I can go to my Contently page, copy and paste the link and be done. It grabs a picture from the website or I can add my own.
Creating the page. The layout was simple and easy to understand, I was able to have my portfolio up and running within the hour. I am never confused and can navigate the page well.
Navigating to the page. My domain is easy to remember and not a mouthful. I can add it to resumes, applications and other places and feel like the address is clean and not complicated.
Cons
There are only two layouts you can choose from. I wish there were a few more choices for this, as the options are simple, but lacking.
Sometimes when I paste a link, it doesn't pull the correct picture or description from the page. It has pulled weird things I've never seen before and I have to go back in and manually fix them.
The option to purchase a domain without the .contently at the end?
Likelihood to Recommend
Contently is well suited for my line of work, as I need to showcase my portfolio and all of my writing. This made it easy and so I would recommend it to all of my writing friends trying to find a clean and refreshing way to show the world what they've written without having to build a website from scratch for themselves.