#1 most frequent
United States of America
60.1%1,519 installations of 2,528
What is Constant Contact Lead Gen & CRM?
Constant Contact Advanced Automation helps users to send the right message at the right time, from Social to SMS and email to ecommerce.
Multi-Channel Campaigns
- Create comprehensive marketing campaigns with just a few clicks. The Campaign Builder tool can help launch a multi-channel campaign across email, social, and SMS.
Pre-Built Automation Templates
- Setup your automations quickly with pre-built automation templates to help you send timely SMS and email messages.
Contact Management
- Manage customer segments automatically using customer tags. Then, trigger automations based on how customers engage with messaging.
Automated Messaging
- Deliver timely, relevant content with SMS and email marketing automation using a drag-and-drop Automation Path Builder. This helps to ensure that audiences receive the right message, at the right time: automatically.
Categories & Use Cases
Media
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Screenshot of Get a multi-channel campaign in just a few clicks with the Campaign Builder. Make a few selections and AI does the campaign building for you.
Top Performing Features
Social profile integration
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Category average: 8.2
WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Category average: 7.9
Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Category average: 8
Areas for Improvement
Customizability
Users can customize their instance with features like custom fields and custom objects.
Category average: 7.2
Integration with Microsoft Dynamics CRM
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Category average: 7.6
Custom reports
Users can create custom reports.
Category average: 7.1
Who Buys & Uses Constant Contact Lead Gen & CRM
#2 most frequent
Brazil
7.8%196 installations of 2,528
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
6.2%156 installations of 2,528
Best ESP for small business and solopraneurs. (not so much e-comm sellers).
Use Cases and Deployment Scope
We use Constant Contact to send sale promotions to our list and nurture our list with valuable content. We sell mobile electronics products (car audio, car alarms, Dashcams, etc.) and install them for customers. Constant Contact has been vital to inviting our 7,000-person email list to a semi-annual VIP sale that generates $300K in revenue in just 4 days. (about 6-8 weeks of regular business).
Pros
- Customer support.
- Easy to setup and send campaigns.
- Easy-to-use editor.
Cons
- Adding pictures to emails can be tricky at times.
- Doesn't show in-depth user behavior on your website.
- Email generated sales revenue isn't as obvious.
Return on Investment
- Has contributed to over 7 figures of sales results in the past 7 years.
- Customer support has helped troubleshoot problems on multiple occasions.
- Has helped us grow our list organically resulting in more repeat business over the years.
Usability
Alternatives Considered
Klaviyo and ActiveCampaign
Other Software Used
BigCommerce, Klaviyo, ShipStation
Great tool for small and medium companies
Use Cases and Deployment Scope
We use the forms, automations, lists and emails mostly. We automate processes and sequences of emails so we don't need to do manual work. We also use the media center to track how many opens and views they received. We have used integrations in the past to also add contacts and launch campaigns.
Pros
- Email marketing
- Automations
- Forms
Cons
- Reporting
- Contact management and list
Return on Investment
- Lets you send specific content to specific leads, creating great segmentation and one on one communications
- Easy to track sales activity
- Great to understand client ROI
Usability
Alternatives Considered
HubSpot Marketing Hub, ActiveCampaign and Brevo
Other Software Used
HubSpot Marketing Hub, ActiveCampaign
Powerful, yet cost-effective and easy-to-use marketing automation platform
Pros
- Automation Sequences - SharpSpring makes it really easy to set up automation sequences (Action Groups) that allow you to automate your communications based on actions taken by the prospect. The automatic lead scoring based on digital body language makes it easy for the sales team to prioritize follow-ups.
- Designing emails and landing pages - There are a lot of really great templates for emails and landing pages so that even a non-designer, or non-techie, can create the emails and pages needed to support a campaign. The ability to track campaign ROI is built into the process so it's easy to see what marketing efforts are working and what needs to be fine-tuned.
- Customer Service & Onboarding - From the moment you sign a contract with SharpSpring, you are assigned a customer success manager whose job is to make sure you receive training on the platform and that it is set up to ensure success. During the 3-month implementation period, the SharpSpring team gives you all the tools you need to learn the software. After implementation, the support does not go away. You can call with questions anytime it's needed and the team will walk you through how to do something until your question is resolved.
Cons
- I'd like to see some survey tools integrated into the platform so that our campaigns can track user feedback (and whether they started/completed a survey) was captured in the system.
- While the landing pages and email templates are easy to use, it would be nice if the setup was the same on both. On one, you have to double-click to add new elements; on the other you have to drag-and-drop. It's not a big deal, as you get used to it very quickly, but it would be good if it was consistent.
Return on Investment
- SharpSpring has allowed me to get stickier with my clients, providing a value-added service that is generating revenue for their company.
- Depending on the client, we've seen qualified leads increase by 10-40%.
Other Software Used
Adobe InDesign, Adobe Illustrator CC, GoToWebinar, GoToMeeting, SurveyMonkey, Trello
SharpSpring Has Moved Our Marketing Business To The Next Level
Use Cases and Deployment Scope
We use SharpSpring to, amongst other things, gather valuable data about our clients as they engage with different content. Their lead scoring system is so intuitive that it allows to prioritize and market to specific levels of the buyer's journey. This has been invaluable to our business. We're also able to schedule social media content, create unique landing pages for our different offerings and create automated workflows that save our sales team hours of work each month.
Pros
- Lead Scoring
- Sales Optimization
- Landing Page Builder
- Email Blast Builder
- Workflow Automations
Cons
- Native Sales Dialer included for one user
- SMS integration
- Custom API integration for some of the more popular tools
Return on Investment
- 10% increase in our monthly retainer value from month 1
- 24% increase in response time from our sales department
Alternatives Considered
HubSpot CRM and HubSpot Marketing Hub
Other Software Used
Google Ads, Google Analytics, Facebook Business Manager
SharpSpring, the definitive marketing automation solution for agencies!
Use Cases and Deployment Scope
One of the best marketing automation tools at the market. I firmly believe it is a great tool for agencies to bring the automation power to big, medium and small businesses. It is great to start an inbound marketing project at your client, because you can assign different prices for the license depending of the type of client. CRM included, automation, media center and a lot of powerful functionalities for a lower price than the competitors. It's remarkable that the support team and time response are fast and problem solvers. Keep doing great job SharpSpring!
Pros
- Pricing
- Functionalities
- Support
Cons
- Social media: we need to post videos and galleries!
- More native integrations, a lot with Zapier but is more difficult than bringing into the tool.
- Analytics back please!!
Return on Investment
- The license price allow us to re-sell upgrading our revenue.
Alternatives Considered
HubSpot CRM and HubSpot CMS Hub
Other Software Used
HubSpot Marketing Hub
