Comscore Ad Metrix Reviews & Insights

We are using Comscore Ad Metrix to validate site and audience demographics when planning digital media campaigns. It has been helpful across a number of channels such as display, video, search, and social. We also execute some custom reporting through the platform to help guide clients in the right direction for their business. It is used primarily in the media department of our agency.

Comscore Ad Metrix is very helpful when planning media campaigns. I like the flexibility and wide range of choices I can measure. The tool is good at giving you market data to build media plans or develop an overall marketing strategy based on areas you want to advertise online. I can see user demographics and viewability for each publisher and creative unit within the same dashboard. The user interface is clean and user-friendly.

Ad Metrix is being used by our department to measure and understand the importance of display ads across the web and social platforms. We use it to view where ads ran, top advertisers in an industry, and specifically for online advertising trends. We can connect different data sources together and attempt to tell the story behind our advertisers and the industry in general. This in turn helps us drive business growth. We are also able to understand and evaluate the impact of all cross channel marketing efforts to maximize return on investment and drive future marketing decisions for all the local networks on our station.

comScore allows us to gather valuable insight on our site visitors to inform our current or potential clients on the type of people coming to our website and reading our content. It also helps to see the demographic of those who visit our site most frequently and the category in which we lack visitors.

Well suited when wanting to know more about the audience that's visiting your site and how ads can be more personal for certain viewers. For instance, we see that people who make a house hold income of 100k+ are also more likely to be interested in health care/ pharmaceutical topics. Then, we can gear our pharma ads towards these people in a smarter way.

We use ComScore to gain insights and measurement on how our display ads are being viewed by our audience on the web and how they compare to competition. ComScore is a great starting point for me to do competitive research for my clients. I can use it to get a quick snapshot of who else is active in the space, and who is dominating it. It helps me gain a better handle on demographics, share of voice and reach/frequency for the clients industry and specific to their campaigns in market. It's a great data source.

ComScore is great for the research portion of media planning. It's robust with data insights on your client's audience and its competitors, and it manages to house everything in an easy to use platform. It helps gain learning and insight into what channels and tactics we should invest in and what partners are out there in the space.