Prospecting with CloseFactor
Use Cases and Deployment Scope
Sales and Business Development leverage CloseFactor as part of our prospecting and importing of contacts into our CRM. CloseFactor provides an easy way to identify and import multiple contacts at once based on company, role, seniority level, etc... This simplifies and speeds up the old workflow of identifying and importing contacts one by one to allow us to expand our outreach with quality contacts.
Pros
- Identifying target contacts
- Integrate with LinkedIn and SFDC
- Contact info validation
Cons
- Joint workspace (AE and BDR)
- Outreach from the tool
- Sorting of contacts based on filters
Return on Investment
- Reduce prospecting time by more than 3x
- Allows us to target more organizations more quickly
- Sometimes put too many contacts in and it effects email filters
Alternatives Considered
LinkedIn Sales Navigator
Other Software Used
Highspot, LinkedIn Sales Navigator, Udemy for Business
