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CleverTap

Score7.5 out of 10

28 Reviews and Ratings

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What is CleverTap?

CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies that are designed to drive growth. The vendor’s value proposition is that thousands of brands continue to build valuable relationships with their customers using CleverTap’s Intelligent Mobile Marketing Platform, which provides actionable, real-time insights for building amazing customer experiences.

According to the vendor, key features and business benefits include:

  • Advanced Behavioral Segmentation: Segmenting and profiling enable the developers to create customized, targeted app campaigns that include push notifications, reminders, messages and scheduled offers. Behavioral analytics can help a great deal in deciding what works with the users, and what do they wish to feature.
  • Funnels: Analyze how users move from onboarding to engagement to monetization to churn.
  • Pivots: Correlate and visualize billions of data points to get advanced customer insights.
  • Flows: Find best paths within or across user segments to conversion, and improve paths to churn.
  • Rich User Profiles: Create visitor user profiles that are complete with demographic data, likings, interactions, responses and usage history.
  • Uninstall Tracking: Identify who and why users uninstalled the app, and personalize win-back campaigns.
  • Push, in-app, SMS, email - Use multiple channels of engagement based on user’s preferences and adapt.

Categories & Use Cases

Media

CleverTap Mobile App Dashboard
CleverTap Homepage
CleverTap Cohort Analysis
CleverTap Create New Push Notifications
CleverTap Create Segments
CleverTap Segmentation Reports

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Reviews

What users are saying about CleverTap.
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Good tool for marketers, needs improvements

Incentivized
Verified User
Manager in Marketing (51-200 employees employees)

Use Cases and Deployment Scope

We use Clevertap for behavioral analytics and customer engagement. We create targeted campaigns for specific segments, analyze campaign performance and take marketing decisions based on the engagement data. We intend to use it extensively but there are constraints with respect to many features not up to the mark OR due to broken features. However, the combination of SMS, Email, Push and In-App notifications make it a good tool to have.

Pros

  • Multi-platform engagement
  • Funnel Data
  • Marketing automation options

Cons

  • Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
  • Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
  • The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?

Most Important Features

  • Notifications
  • Funnel Analysis
  • SMS & Email Integrations
  • Boards

Return on Investment

  • Positive: Saves manual work with automation.
  • Positive: Helps in realtime marketing.
  • Negative: Messes up with your data, can't rely completely.

Other Software Used

AppsFlyer, Kaleyra, Metabase

Clever enough!

Incentivized
Verified User
Director in Customer Service (201-500 employees employees)

Use Cases and Deployment Scope

We use CleverTap for event tracking for our users. Helps in building cohorts for push notifications and other action items. Our support team uses CleverTap to identify & troubleshoot issues.

Pros

  • Event tracking
  • User profiles
  • Cohorts based on attributes
  • Visualisation of data

Cons

  • The UI certainly needs improvement, not on par with the competitors
  • Tool is also buggy/clunky at times

Return on Investment

  • CleverTap is not as expensive as some of the competitors in the market. - Positive
  • Some of the bugs have led to us not being able to capture some user events - negative

Alternatives Considered

Mixpanel and MoEngage

Other Software Used

MoEngage, Mixpanel

Insights on Customer Engagement Platform

Incentivized
Verified User
Team Lead in Quality Assurance (51-200 employees employees)

Use Cases and Deployment Scope

We used CleverTap to keep track records of users and create automated campaigns regarding email and SMS as per the user events and even we used it for showcasing POP UP, but as we were facing some issues we shifted to moengage. It helped us in improving our business. Even though it helped us to know the user's behavior, what device he used, their location, and much more. Such data helps us with marketing, testing, and much more. Even the analytics help us to know how many events were triggered, did users engaged with campaigns or not. Even it had the functionality to deliver messages immediately or at a specific time which was very helpful.

Pros

  • It helps in enhancing the user experience and helps to increase the engagement, and even helps by keeping the tracks of events for example - which user clicked which event and what actions were taking place etc.
  • It even notices that which service has been not since a long and reminds about it , analytics is good and the communication made by CleverTap through mails and sms was good.

Cons

  • That it even creates multiple account for one email which should be improved , and search functionality should be improved too.
  • It should make its interface much more simple for new users and provide a module for better understanding.
  • Tracking particular user for particular functionality should be more helpful thats it

Return on Investment

  • It has helped in increasing our customer engagement on tax2win.
  • Has helped us to deliever the right information at right time to users and has even helped us with the promotional mails

Alternatives Considered

MoEngage

Other Software Used

MoEngage, Trello, Katalon Studio

Make your customers return to your app!

Incentivized
Vallardo Alarcon
CMO (Chief Marketing Officer) in Marketing at Olsa Tools (11-50 employees employees)

Use Cases and Deployment Scope

I use it to launch Whatsapp, Push notifications and SMS to our existing base of customers, in order to enhance the commercial results of our company. It allowed us to easily create segments within our database, and to schedule campaigns on a daily basis for different areas of the company. It really allowed us to ramp up our communication with our customers.

Pros

  • SMS
  • Push Notifications
  • Segmentation of Customers

Cons

  • Identifying customer behavior
  • Ease of use for new users
  • Tutorials

Most Important Features

  • Scheduling of Campaigns
  • Preview of Push notifications
  • Multi level approval process

Return on Investment

  • + 30% open rate for push notifications
  • +3% Conversion rate
  • +20% ROI for Growth

Other Software Used

Asana, Klaviyo, Notion

Great for App and omnichannel experience

Incentivized
Manan ShahView profile
Senior Manager - Digital Campaigns in Marketing at Angel One (1001-5000 employees employees)

Use Cases and Deployment Scope

Clevertap is primarily used for sending omnichannel campaigns, Segmentation, and Retention initiatives. It is also used for drip campaigns, trigger-based campaigns, and personalization initiatives.

Pros

  • Omnichannel journeys.
  • App Analytics.
  • Campaigns.
  • Marketing Automation.

Cons

  • Flexibility of keeping more data.
  • WhatsApp for business Integration.
  • Email domain reputation management.

Most Important Features

  • Journeys.
  • Dashboards.
  • Customer profile information.

Return on Investment

  • Increased engagement.
  • Increased activation.
  • Reactivation.

Alternatives Considered

Netcore Smartech, MoEngage and Adobe Campaign

Other Software Used

Netcore Smartech, Infobip, Qubole

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