TrustRadius Insights for CleverTap are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Helpful User Segmentation: Many users have found Clevertap's user segmentation feature to be highly valuable and effective in identifying and categorizing different customer groups. This powerful capability allows businesses to target specific segments with tailored campaigns, resulting in significantly higher engagement and conversion rates. By understanding the unique characteristics and preferences of each segment, businesses can create personalized experiences that resonate with their customers, ultimately driving better business outcomes.
Effective Performance Tracking: Numerous reviewers have praised Clevertap for its robust performance tracking capabilities. The platform empowers businesses to analyze user activities comprehensively and track the time gaps between different actions. This granular level of insight helps marketers gain a deep understanding of user behavior patterns, enabling them to optimize their marketing strategies accordingly. Whether it's analyzing the steps leading up to a purchase or measuring engagement across various touchpoints, Clevertap equips businesses with the data they need to make informed decisions and drive meaningful results.
Reliable Customer Support: Reviewers consistently highlight the exceptional customer support provided by Clevertap's dedicated team. With their prompt responsiveness and willingness to go above and beyond, the customer success team at Clevertap ensures that users receive timely assistance whenever needed. Their expertise not only addresses any technical concerns but also offers guidance on leveraging the platform effectively. This commitment to providing reliable support demonstrates Clevertap's dedication to customer satisfaction and reinforces their reputation as a trusted partner in delivering exceptional experiences.
CleverTap is being used by multiple departments in the organization -- by marketing for sending out user communications, by the product team for user behavior and funnel analysis, by the leadership team to review the user and booking trends, by engineering to measure the impact of their changes on various KPIs/events, and by the analytics team to create retention/funnel/trends dashboards, etc.
Pros
User communication: it provides a single dashboard to help us reach out to our users via email, push, web push, SMS, in-app and now even WhatsApp. Not just that, we can set up various types of targeting, such as one-time, recurring, date/time based, etc.
Analytics: it offers various views and cuts to analyze the user data, be it in the form of trends, funnels, recency-frequency, user cohorts and segments, etc.
Tracking: it helps us track the impact of various paid and organic marketing channels, through which we can adjust spends and focus on the channels that make an impact.
Cons
Speed: when using a large data sets, the query processing tends to become slow.
Attribution: attribution for paid channels is still not robust, and could be improved.
Cost: it tends to become costly when you scale up to over a few billion events, as the pricing is based on events and not MAUs. It's great for smaller organizations, but as you scale it will become costly.
Likelihood to Recommend
It is well suited for all kinds of marketing activities, be it retargeting, user activation, retention, or even pushing the audience to google or facebook for paid marketing. It is also well suited for all kinds of analytics purposes, and can be used to create dashboards with your required views. It is not well suited to completely rely on this for your entire paid marketing or attribution.
VU
Verified User
Vice-President in Marketing (Internet company, 51-200 employees)
CleverTap is the central and core analytics platform for our company. With millions of users every month spending an enormous amount of time on our site to research various things, the amount of data generated is captured in CleverTap. We use it for marketing to target a super concentrated set of users with relevant messaging.
Pros
Helping us find out which users did a certain activity and in which order. The time gap between those activities is also an important metric. This works great with Clevertap because our backend pushes every relevant event with a time stamp to CleverTap so we do not have to maintain events or build the engine to analyze every small action the user took.
Helps us find out which actions our best users take right before they convert. Given the e-commerce like domain we are in, we end up giving a lot of information to our users. Knowing which of these convert what kind of users is very useful.
Helps us setup super focussed campaigns (pop-up, emails etc) to users who would be interested in a certain kind of activity. Our yield per message sent is significantly more when targeting is right.
Cons
I think that CleverTap to some extent can upgrade the usability of its panel. With a lot of features that have been added to the platform, one does seem to be lost in it. Intercom for reference has good usability of its backend albeit with a fraction of complexity that Clevertap solves.
Likelihood to Recommend
From my experience, CleverTap works great where you have a ton of data being collected by users in a product that involves lots of steps. That gives you enough places to capture data and target users. So, e-commerce is great! Mobile apps that are consumer-facing and, to some extent, SaaS products can use it too.
VU
Verified User
Team Lead (Computer Software company, 11-50 employees)