Use Cases and Deployment Scope
Clearscope bridges the gap between SEO research tools like Ahrefs, Moz, SEM Rush, etc., and the hours of research a writer needs to create exceptional content. Once you've identified your lead keywords, Clearscope analyzes the top-performing competitive articles to determine the topics you'll want to cover, reading level, and length. Once you've written a draft, Clearscope will analyze your content with a simple letter grade, and show you which topics are missing or underserved. Now, of course, Clearscope won't tell you how *well* something is written--its persuasiveness, organization, flow, etc. But it does tell you how well you've covered the topics to meet a reader's intent. For several clients, and for my own work, I use Clearscope to generate the topics and infuse them into the creative brief for a writer. I'll also use the software to grade the writer's draft and sometimes will include that in their writing process. I'll also run existing content through Clearscope to see what optimization opportunities exist.
Other Software Used
Google Drive, Ahrefs, Snagit