Claravine's Data Standards Cloud makes it easy for teams to standardize, connect, and control data collaboratively, across the organization.
Leading brands use Claravine to take greater ownership and control of their data from the start, for better decisions, stickier consumer experiences, and increased ROI.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Employee in Marketing (5001-10,000 employees employees)
Use Cases and Deployment Scope
Claravine helps us with data governance around marketing campaign code generation providing us a scalable way to generate codes and pass the metadata to Adobe Analytics
Pros
Data governance
Integrations
Scale for business
Cons
Additional integrations would be great such as SFDC for campaign creations
Return on Investment
Allows us to understand marketing channel data, campaign ROI etc
Usability
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