Our marketing and sales teams use LeadFormix for web visitor tracking and email campaigns. The sales team receives alerts triggered by visitor activity, and marketing has been sending email campaigns. For a small company, we serve large companies in the B2B sphere. We want "actionable intelligence" from our website and email campaigns.
Pros
Web visitor domain identification. This seems to be very strong compared to "anonymous" visitor tracking results in less expensive/free solutions.
Friendly, helpful account rep.
Reasonably priced. Our cost is in the $600/month range.
Cons
Email deliverability. Our initial campaigns have had dismal opens compared to historical sends in other providers (MailChimp, Netsuite). Their solution: get our busy topline customers to wrestle with the IT department to whitelist domains. And forget it with leads. I don't believe we're landing in the inbox for many of our target leads. But the upside is you get fewer unsubscribes that way!
Slim on the set-up documentation. Personally, I'm not a big fan of the industry trend of pointing users to a forum to find answers. I want a kick-off package with a checklist and helpful documentation. LeadFormix is among the vendors who essentially encourage you to "google it" - although our account rep is responsive, but that approach (me emailing a question to the rep) is a reactive tactic. Poor guy! (I've had a lot of questions.)
Netsuite integration. They claimed Netsuite integration and stated that they themselves are users of Netsuite as their ERP. Now I'm no fan of Netsuite, but it's what we're married to. So far I have seen zero integration other than a custom visitor tab that appears on the customer record in Netsuite. Even if there is some check box not checked somewhere in our set-up, the fact remains that lists are still manually exported from Netsuite and imported into Leadformix. No integration there and, I was told, it's not their focus so no interest in improving it. (Heck even Pardot is giving up on Netsuite now that Salesforce bought them.)
No visibility across users. To see a sent email from a sales user or fellow Marketeer, I have to manually filter by that individual user. What I want is a global view across users.
Likelihood to Recommend
If you want to track web visitors and don't care about email deliverability, then this is the product for you. I imagine you could get the same (or better) results elsewhere for less, but if you have $600 per month burning a hole in your pocket, then LeadFormix is the way to go.
LeadFormix was intended to be used for Marketing Automation purposes and Email Campaigns. But appears to be so versatile, the full potential of LeadFormix just gets to you after several months. Especially since I am currently working for a Marketing Agency and we wanted to use it for our clients as well.
Unfortunately some things in our company changed for the worse, so I wasn't able to go beyond extensively evaluating LeadFormix.
Pros
Marketing Automation
Email Marketing
SFDC Integration
Lead/Website Tracking
Brilliant Customer Service
Cons
Complexity (for me personally it was good, since I like to adjust things to my own way of working, but others, who are looking for a quick, nice and shiny tool you understand after five minutes, might not like it)
Social Media Integration (it is not bad, but compared to everything else LeadFormix offers it truly lacks features and functions)
Likelihood to Recommend
If you are looking into purchasing Marketing Automation, LeadFormix is the perfect start. It might lack some minor features and comfort the market leaders provides, but if you don't have the budget you need for those, you really ought to give LeadFormix a try.
I like the simplicity of the program. Each step is laid out and self-explanatory for creating an email campaign which makes the process extremely easy.
I like how LeadFormix provides you with different reports to look at. The information is helpful to see how well your campaign is doing with whatever the target audience it is.
I also love that I can store a number of different email campaigns that I've done in the past to use as a template for additional projects I have.
Cons
I'd like to be able to store the emails I've sent out. Being able to show a thread in emails would be helpful in the process of reaching certain people.
I'd like to be able to better understand why certain emails are not valid. Certain emails come back as invalid but it doesn't fully explain if it's because the person doesn't work there or if the server is blocked.
The spam score needs to be better explained; what in my email/template is creating the issue of a high spam score.
Likelihood to Recommend
I would tell them to make sure they fully understand each feature and how it benefits their company than another service.
Genius helped by giving our company easy access to social sharing tools, and a streamlined process for developing unique URL's, tracking, and an intuitive dashboard reporting system. It's well designed UX makes it easy to train new employees to use.
As an analytics person, data is important to me. However, website tagging can be an enormous time commitment. Genius helped by allowing our company to get client sites tagged in order to track in-depth analytics and develop more sophisticated engagement metrics.
Email solutions worked wonders, by automating the customized email process and including it in the same application that we use for our other marketing channels.
Cons
For social media marketing, would like to see Klout information included so it's easy to tell how important specific users might be.
Additional email list scrubbing options to further enhance who I'm sending emails to.
Likelihood to Recommend
Genius will help develop complex success metrics for your clients sites and will help you measure them they way you're supposed to.
Fix templates to be more user friendly - most templates in these solutions can easily be changed, but these are hard coded and use image files instead of background colors. This applies to both email and landing page templates. I've used basic solutions like Vertical Response and iContact, and more automated solutions like Manticore, and have yet to have as much difficulty as I had with the LeadFormix templates. Also incredibly difficult to use on a Mac.
Support is in India and takes several days to respond. For instance, I had a 15k e-blast go out where the email opt out wasn't properly working. It was supposed to go out in batches since we knew LeadFormix always had issues and instead went out all at once, despite support assuring it had been cancelled.
It's fairly expensive in the face of other more robust solutions - their workflow is prehistoric in set up.
Likelihood to Recommend
It takes way too much time to set up simple blasts. Workflow is very confusing.
