Lead scoring and grading
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
Cat avg: 8.4
Top Performing Features
WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Cat avg: 8
Landing pages
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Cat avg: 7.5
Data quality management
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
Cat avg: 7.3
Worst Performing Features
Automated sales alerts and tasks
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Cat avg: 7.8
Social sharing and campaigns
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
Cat avg: 8.1
Role-based workflow & approvals
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
Cat avg: 7.8
CallidusCloud LeadRocket (discontinued) Features from Reviews
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
6.5-17%
WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Category average: 8
Landing pages
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Category average: 7.5
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
6.5-19%
Lead scoring and grading
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
Category average: 8.4
Data quality management
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
Category average: 7.3
Automated sales alerts and tasks
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Category average: 7.8
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
6.4-19%
Role-based workflow & approvals
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
Category average: 7.8
CallidusCloud LeadRocket (discontinued) Features from the Vendor
Email & Online Marketing
Vendor-contributedWYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Landing pages
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Lead Management
Vendor-contributedLead scoring and grading
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
Data quality management
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
Automated sales alerts and tasks
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Social Media Marketing
Vendor-contributedSocial sharing and campaigns
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
Platform & Infrastructure
Vendor-contributedRole-based workflow & approvals
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
Additional Features
Vendor-contributedAutomated Email Responses
Triggered Email
Scheduled Emails
Delivery Tracking
Drip Email Marketing
WYSIWYG Landing Page Editor
Forms
A/B Testing - Emails
Dynamic Delivery
Delivery Pacing
Marketing Lead Database
Lead Segmentation
Lead Nurturing/Multi-touch Campaigns
Online Behavior Tracking
CRM Integration (Data Sync)
Sales Intelligence
Sales Campaigns
Custom Fields
Custom Objects
Program Management
Social Listening and Tracking
Social Profiles
Social Engagement and Promotion
Social Analytics
API / Integrations
Customization
Data Import & Export
Sandbox / Test Environment
User Roles and Permissions
Search Engine Optimization Tools