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CallFire

Score9.7 out of 10

26 Reviews and Ratings

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What is CallFire?

CallFire is a VoIP and messaging solution designed for both external B2C interactions and internal company use. It includes features such as text messaging, call tracking, voice broadcasting, and an interactive voice response (IVR) system. Subscription pricing starts at $99 per month.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features CallFire has to offer, as determined by TrustRadius' reviewers.
Based on 26 ratings of CallFire's features
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Top Performing Features

  • Call recording

    Automatic recording of inbound and outbound calls

    Category average: 8.4

  • Call screening

    Ability to block numbers or send calls directly to voicemail

    Category average: 8.3

  • Message alerts

    Receive SMS and email message notifications for voice and fax messages

    Category average: 8.6

Areas for Improvement

  • Call reports

    Historical call analysis and trending metrics

    Category average: 8.1

  • User templates

    Create and apply batch configurations to multiple users at once

    Category average: 7.5

  • Hosted PBX

    Hosted telephony infrastructure obviated the need for local PBX hardware

    Category average: 7.9

Reviews

What users are saying about CallFire.
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Great autodialer and telemarketing program

Incentivized
Jay AppleView profile
Co-Founder in Corporate at TenantMagic (1-10 employees employees)

Pros

  • Auto dialing
  • Decision tree setup for call questions
  • Call recording for telemarketer evaluation and training
  • Message drop to voice mail

Cons

  • More clarity on pricing.
  • It is difficult to determine how the credit system works
  • Determining which feature set to use for specific projects.

Most Important Features

  • Questionnaire design
  • Auto dialing
  • Call recording

Return on Investment

  • + Telemarketer training effectiveness
  • + Sales increase as a result of telemarketing program
  • + Telemarketing program results evaluation

Other Software Used

Doodle, Adobe Acrobat Reader DC, Microsoft 365 Business Premium

CallFire - Great Bang for your Buck!

Incentivized
Verified User
C-Level Executive in Marketing (11-50 employees employees)

Use Cases and Deployment Scope

We have hundreds of numbers with CallFire across multiple accounts both in house and customer direct. We use the lines for call tracking as well as having geo specific numbers in regions where we don't have a native number. We sometimes also use the call recording feature to prove the value of our services to our customers.

Pros

  • Call forwarding.
  • Call recording.
  • Call notifications.
  • Text handling.

Cons

  • Some area codes are missing.
  • Support is really good but could be faster.

Most Important Features

  • Call tracking.
  • Call recording.
  • Text screening.

Return on Investment

  • CallFire is our main call tracking/call recording vendor, we use it to prove the value of our services to our customers.

Alternatives Considered

CallRail

CallFire is a great tool for Entrepreneurs to communicate at scale

Incentivized
Justin McClellandView profile
Real Estate Analyst/Software Developer in Marketing at Schwaps (1-10 employees employees)

Pros

  • CallFire provides detailed analytics that show what/when callers select within the phone system
  • The text message broadcast feature is a game changer. This allows a company to dispatch text campaigns with specific calls-to-action, with tracking analytics.
  • The voice broadcast feature allows a mass automated message to be sent to client phones. This saves a lot of time when the same notification needs to go out to multiple clients.

Cons

  • I think that CallFire could further innovate if they integrated with Direct Messaging on various social media platforms such as Instagram, Facebook, WhatsApp.
  • The IVR feature can be a bit tricky to set up, perhaps more working examples would help. However the support is pretty good when you have questions.
  • Applying the CallFire features to Fax may be worthwhile, granted that some business processes are still dependent on fax.

Return on Investment

  • CallFire has allowed us to save on staffing costs
  • CallFire has allowed us to funnel our prospects to the appropriate place to best service them.
  • Overall we run more efficiently and are able to operate on a high technological level. Due to these tools we can focus on more innovations for our clients

Other Software Used

Google Voice, WordPress, Evernote

CallFire is a must for anyone running digital campaigns!

Incentivized
Jason RevillaView profile
Owner/Director in Marketing at Yvolve Digital Marketing Agency (1-10 employees employees)

Pros

  • Gives us instant notification of new telephone leads/responses to ads
  • Allows us to track quality control of client staff (responsiveness to leads)
  • Helps with tracking the efficacy of specific ads.

Return on Investment

  • We spend less money on poor-producing ad campaigns, which helps focus our spend
  • We are able to gain insights into how staff has to be better trained to help convert prospects at the first point of contact
  • We've received confirmation through tracked calls that our campaigns do in fact product revenue, in turn allowing us to scale up with greater spending.

Other Software Used

Klaviyo, JotForm, CallRail

CallFire is an affordable and simple to use Voice Broadcast and SMS messaging service. It is not feature rich, but can be implemented almost instantly.

Incentivized
Benjamin CutlerView profile
Business Systems Analyst in Information Technology at Brady Corporation (5001-10,000 employees employees)

Pros

  • Campaigns are dead simple to build and modify.
  • Pricing is competitive for the industry.
  • Technical support is generally available via live chat and very responsive.

Cons

  • The services are easy to use and robust, but there is room for improvement. Unfortunately, not much has changed over the last 2 years of use. There haven't been any new features or innovations in that time.
  • API integration and automation is not easy for most folks to jump into and there is very little technical support or documentation to take advantage of such features.
  • The standard reports are generally sufficient, but there isn't any customization or intelligence available.

Return on Investment

  • Prior to using CallFire for our collections strategy, we had 10 people making manual calls to our past due customers. There has been a significant improvement in productivity.

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